Beyond the Shelf

In this podcast, Elliot Begoun, who as Principal of The Intertwine Group consults emerging food and beverage brands on gaining distribution, covers major brand-building concepts. He discusses the importance of identifying your ideal consumer and their unmet need as well as crafting a consistent and engaging brand persona and story. Elliot also touches on valuable resources for business growth such as qualitative, promotional, and syndicated data.

In this podcast, we learn what stevia is, stevia’s place in the sugar reduction movement, and what makes Pyure Brands Stevia different. Ben Fleischer, founder and CEO of Pyure Brands, tells his story of developing the first Certified Organic, Non-GMO stevia and seeing it through to market penetration. A passionate and focused entrepreneur, Ben also discusses the keys to success that have led him and his team to prominence in the alternative sweetener category.

Ally Murphy dishes on how her experience as a professional athlete and knack for not following a recipe helped her develop Ally's Bar. Available in three flavors - Original, Carrot Apple Ginger, and Pistachio Cashew Pumpkin Seed - her sweet potato bars are gaining distribution in grocery stores across the southeast and in bike shops nationwide.

In this episode, we chat with Betsy Opyt, founder of Betsy's Best. She tells us the story behind her award-winning almond butter product and what's on the horizon for her growing company. As a registered dietitian, she also weighs in on the shift in taste and ingredients as the food and beverage industry becomes more health conscious. 

Director and owner of Sweet Marketing Success, Sarah Wangler, discusses the impact cultural diversity has on food, the "Three S's" formula for product marketing success and her experience as a board member of the Institue of Packaging Professionals. 

VP of Marketing for SuperSeedz, Joe Lupica, discusses food industry trends, tips for entrepreneurs and the SuperSeedz story with host Scott Curry. 

Guest Ian Jensen discusses trends in packaging design, successful marketing campaigns from popular brands like Coca-Cola and the innovative strategy behind brands like Boxed Water and Warby Parker, with ChefsBest host Scott Curry.

Guest Michael Kalanty discusses the art and science of bread with ChefsBest host, Scott Curry.