Beyond the Shelf

In any new or up-and-coming categories within the food & beverage industry, a certain amount of brand education is necessary. This week on Beyond the Shelf, we spoke with the Director of Brand Education at Del Maguey Single Village Mezcal, Éva Pelczer. In this episode, Éva took the time to clarify what the difference is between mezcal and tequila, and to debunk common misconceptions about the popular spirit. Éva also gave us some much-needed background on how mezcal is made, and why it's important to honor the indigenous communities in Mexico where the spirit is produced. As Director of Brand Education, Éva took the time to explain why it's important for Del Maguey to educate retailers and bartenders about the history and complexities of their products and how that benefits consumers.

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Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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For many food & beverage brands, finding success on Amazon can be a hit or miss. This week on Beyond the Shelf we spoke with the Co-Founder and CEO of Bizzy Coffee, Alex French. Bizzy Coffee is a top-selling brand on Amazon, and they just recently launched their coffee products in brick-and-mortar grocery retailers. In this episode, Alex shared with us how their brand found success on Amazon and gave us an invaluable playbook on how to improve your SEO to become a top-selling brand on Amazon and improve your organic reach. They also shared with us how they used Google Analytics to understand the demand for cold brew coffee to formulate a plan as to how Bizzy Coffee could fill a void within the food & beverage industry.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

The beverage industry is an incredibly crowded market. Standing out on shelves takes more than just having a great-tasting product. This week on Beyond the Shelf, we spoke with the Co-Founder and CEO of Aura Bora, Paul Voge. In this episode, Paul shared some of the common struggles that brands in the beverage industry face, and how their creative branding and flavor profiles are filling a void within the market. They also gave us some insights into their long-term goals which include getting into larger national grocery retailers and competing against legacy soda brands.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

With the current state of the global supply chain, having accurate and real-time data is important for any food & beverage brand when managing their ag-operations. This week on Beyond the Shelf, we spoke with the Chief Operating Officer of AgriTask, Amit Noam. In this episode, we discussed how AgriTask's innovative data-driven solutions help food & beverage companies manage their supply chains across the world. Amit also shared with us how data can be used to increase precision and predictability with resource and agriculture management and gave us some insights into the current state of the global supply chain.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

Sensory testing is a vital aspect of any food & beverage brand's research and development process - but how can brands utilize their employees, their most trusted asset, to help with sensory testing and product development? This week on Beyond the Shelf, we spoke with the Business Development Manager at Silver Spring Foods, Shawn Kapanke. Founded in 1929, Silver Spring Foods is one of the largest producers of horseradish in the United States. In this episode, Shawn gave us some background into the family-owned business, and how the market for horseradish has shifted since the start of the company. We also discussed their Zing Master program, which consists of a collection of employees that help develop and conduct sensory testing on their products.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

Co-branded products can be a valuable tool for many food & beverage brands. This week on Beyond the Shelf, we spoke with the Founder & CEO of A-Sha Noodles, Young Chang. Young shared with us how his previous experience in the computer sciences and tech world allowed him to think outside the box in the food & beverage industry. We also discussed what the process was like in bringing an iconic Tawaineese brand to the United States, as well as what sets their products apart from other noodles on the market. Young also gave us some valuable insights into A-Sha Noodles' co-branded products with companies such as Sanrio and Momofuku.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

This week, on a very special episode of Beyond the Shelf, we spoke with Chris Fardiniya, ChefsBest's Chief Business Development Officer. Last month, Chris had the pleasure of attending and representing ChefsBest at the 2022 Velocity Institute Innovation Expo + Conference, one of the largest gatherings for private brands, manufacturers, agencies, and other service providers. We sat down with him to discuss what leading experts in the private brand industry are discussing and what he learned from attending the conference. He shared with us why private brands are pushing the boundaries of the food & beverage industry by being bold and innovative, as well as what the future has in store for the growing market.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

Additional Resources

Top 5 Themes from the 2022 Velocity Institute Innovation Expo + Conference – Part 1

Top 5 Themes from the 2022 Velocity Institute Innovation Expo + Conference – Part 2

This week on Beyond the Shelf, we spoke with the Director of Syndicated Research at Murphy Research, Sarah Marion. Murphy Research's State of our Health (SOOH) series is the largest syndicated health and wellness data tracker. They have been collecting data on consumer behaviors and attitudes around health & wellness, fitness, and nutrition since 2018, and have helped some of the largest food & beverage CPG brands make informed and data-driven decisions. Sarah gave us some valuable insights into the SOOH series and how the data has changed within the past few years. We also discussed some of the biggest trends in health & wellness, including consumers' growing holistic approach to food and diets.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

Gut health is a huge hot topic in the food & beverage industry. Kombucha and cultured products can be found in many different grocery aisles. However, a consistent hurdle for brands in this space is taste. This week on Beyond the Shelf, we spoke with the Founder & CEO of wildwonder, Rosa Li. wildwonder has created a line of delicious, gut-healthy, immune-supporting prebiotic/probiotic beverages with complex and interesting flavor profiles. In this episode, Rosa shared her story of how the brand came to be and gave us some valuable insights into how gut health is a huge factor in our overall well-being.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

Terms such as "organic", "grass-fed", and "natural" are used a lot in food & beverage marketing and branding - but what do these terms actually mean? This week on Beyond the Shelf, we spoke with the Co-Founder and Head of Creative & Branding at Maple Hill Creamery, Julia Joseph. In this episode, Julia broke down the differences between "organic" and "grass-fed" meat and dairy, and explained why grass-fed dairy products are often considered higher quality. We also discussed some of the issues that the dairy industry is facing, and what the future of the industry may look like.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.