Beyond The Shelf

Dave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery.  With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores.

They discuss Grocery TV's journey since its founding in 2016 (3:17), how in-store ties into overall retail media strategy (11:15), the growth of grocery in-store advertising in particular (17:43), and how the in-store space is evolving (22:30).

Connect with Marlow on LinkedIn: https://www.linkedin.com/in/marlow-nickell/

Learn more about Grocery TV: https://grocerytv.com/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr.  firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies.  They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectations for Boomsday Preppers."

Chris shares an overview of firstmovr (7:57), an outline of their "Smarter Growth" concept (13:21), some recent client creative examples he's a fan of (16:57), his hopes and concerns about AI (26:48), and his predictions for the next 12 months and beyond (34:02).

Download "Omnigeddon" for free here: https://firstmovr.com/wp-content/uploads/2024/02/Omnigeddon.pdf

Connect with Chris on LinkedIn: https://firstmovr.com/wp-content/uploads/2024/02/Omnigeddon.pdf

Get in touch with the firstmovr team: [email protected]

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

Dave's guest on today's show  is Leah Logan, General Manager, Retail Media at Inmar Intelligence.  Leah has been working within the retail media space for over 15 years.  They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands are placing a big focus on (23:34), and how to tailor campaigns to reach "dual decision-makers" (28:53).

Connect with Leah on LinkedIn: https://www.linkedin.com/in/leah-logan-a595668/

Contact Inmar Solutions: [email protected]

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce management really isn't all that different than other categories (13:57), why companies need to always be operating in a test-and-learn environment (18:16), the importance of sell sheets (26:51) and an overview of Dexcom and its mission (27:52). 

Connect with Wayne on LinkedIn: https://www.linkedin.com/in/wayne-blum-6128293/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

Dave welcomes Paul do Forno, Partner / Managing Director - Commerce Practice at Deloitte Digital, to the show. Paul's career stretches back over 30 years, to the nascent years of the web, and his insights are rooted in that experience. 

Paul's shares his time as a digital consultant in the early web days (3:02), an overview of Deloitte Digital (10:44), his explanation of "B2B Commerce" (13:51), why retail isn't dead (17:08), his two main takeaways from 2023 (24:03) and how he thinks AI could enable the full supply chain to be dynamically mobilized (27:18). 

Connect with Paul on LinkedIn: https://www.linkedin.com/in/pauldoforno/

Follow Paul on X: https://twitter.com/dofornop

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs."

They discuss why Mike is such a prolific poster on LinkedIn (6:33), Lauren's experience managing the digital shelf for J&J brands during the pre-COVID era (8:49), takeaways from the "Defining Content Effectiveness" report (18:19), the importance of AI usage complying with a brand's legal requirements, brand guidelines and workflows (27:51), and the narrowing of the gap between upper and lower funnels (29:37).

Download the DSI/Profitero "Defining Content Effectiveness" report: https://www.digitalshelfinstitute.org/report-dsi-profitero-defining-content-effectiveness

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenlivak/
Contact the Digital Shelf Institute: https://www.digitalshelfinstitute.org/contact

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeblack/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

Dave's guest on today's show is Rob Gonzalez, Co-Founder and Chief Marketing Officer at Salsify and Founding Member of The Digital Shelf Institute. They discuss how Rob made the switch from engineering to marketing (4:30), details of Rob's daily routine (8:41), the story behind the creation of the Digital Shelf Summit (10:11), details of the Salsify/ItsRapid partnership (18:36), how the advertising center of gravity has shifted in the last decade (27:35), and the two people who have influenced Rob's professional life the most (34:05).

Register for Salsify's 2024 Digital Shelf Partner Summit: https://www.salsify.com/partner-summit-2024

Connect with Rob on LinkedIn: https://www.linkedin.com/in/robgonzalez

Take advantage of special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

It's a triple threat conversation this week, as Dave sits down with Rae Marie Guimond and Brett Banner of Price Spider. Rae is Director, Strategy, SaaS Sales and Revenue Growth, while Brett is Senior Vice President of Strategy. 

Highlights include Brett's words of wisdom for working with customers (4:18), Rae's examples of how brands leverage PriceSpider to leverage basket-level shopper data (13:12), the challenge of brands pushing through their own organizational silos (16:07), an overview of the just-announced strategic partnership between PriceSpider and ItsRapid (25:08), and Brett (35:56) and Rae's (38:09) predictions for the next 12 months. 

Connect with Rae on LinkedIn: https://www.linkedin.com/in/rmguimond/

Connect with Brett on LinkedIn: https://www.linkedin.com/in/brettbanner/

Find out more about ItsRapid's new Sellsheet Builder! Send an email to [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

This week Dave takes a detour and speaks with a guest whose insights on eCommerce come not from within the industry itself, but from the world of finance. Matt Nicklin is a Managing Director and Co-President of First Analysis Securities Corporation, where he specializes in tech and healthcare investments, including eCommerce transactions.

Matt gives a quick overview of the numerous markets within the financial system (3:49), what his day-to-day looks like (9:47), what he's been seeing in the eComm world recently (15:30), as well as the challenges (22:06) and opportunities (27:55) facing the space today.

NOTE: Nothing discussed or said during today's episode should be construed as investment advice.

Contact the First Analysis team: https://www.firstanalysis.com/About-us#Contact-us
Connect with First Analysis on LinkedIn: https://www.linkedin.com/company/first-analysis/

Find out more about ItsRapid's new Sellsheet Builder! Send an email to [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

David closes out February with an illuminating conversation with Andrew Lipsman, Independent Analyst and Consultant, and the author of the popular "Media, Ads + Commerce" newsletter on Substack. Andrew struck out on his own in late 2023 after a fruitful career at industry analytics stalwarts NPD Group, comScore and Insider Intelligence (formerly eMarketer).

They discuss how Andrew's obsession with Michael Jordan as a Chicago Bulls fan in the 90s sparked his interest in analytics (3:22), his insights on Walmart's acquisition of Vizio (7:30), a brief overview of ROAS and how it's measured (16:42), and the tension between the shopper experience and the surface area of in-store ads (22:14), and his big 3 predictions for the next 12 months (26:11).

Subscribe to "Media, Ads + Commerce": https://mediaadsandcommerce.substack.com/

Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrew-lipsman-10b2162/

Find out more about ItsRapid's Creative Automation Solution for Brands and Retailers! Send an email to [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker