Sign up to save your podcasts
Or
Share The Growth of Commerce Content from Afterthought to Pre-Thought with Digital Shelf Institute's Lauren Livak Gilbert and Profitero's Mike Black
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Growth of Commerce Content from Afterthought to Pre-Thought with Digital Shelf Institute's Lauren Livak Gilbert and Profitero's Mike Black
This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs."
They discuss why Mike is such a prolific poster on LinkedIn (6:33), Lauren's experience managing the digital shelf for J&J brands during the pre-COVID era (8:49), takeaways from the "Defining Content Effectiveness" report (18:19), the importance of AI usage complying with a brand's legal requirements, brand guidelines and workflows (27:51), and the narrowing of the gap between upper and lower funnels (29:37).
Download the DSI/Profitero "Defining Content Effectiveness" report: https://www.digitalshelfinstitute.org/report-dsi-profitero-defining-content-effectiveness
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenlivak/
Contact the Digital Shelf Institute: https://www.digitalshelfinstitute.org/contact
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeblack/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
View all episodes
By David Feinleib
5
99 ratings
This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs."
They discuss why Mike is such a prolific poster on LinkedIn (6:33), Lauren's experience managing the digital shelf for J&J brands during the pre-COVID era (8:49), takeaways from the "Defining Content Effectiveness" report (18:19), the importance of AI usage complying with a brand's legal requirements, brand guidelines and workflows (27:51), and the narrowing of the gap between upper and lower funnels (29:37).
Download the DSI/Profitero "Defining Content Effectiveness" report: https://www.digitalshelfinstitute.org/report-dsi-profitero-defining-content-effectiveness
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenlivak/
Contact the Digital Shelf Institute: https://www.digitalshelfinstitute.org/contact
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeblack/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
More shows like Beyond The Shelf
View all
Pivot
8,931 Listeners
Founders
1,846 Listeners
The Diary Of A CEO with Steven Bartlett
6,726 Listeners
Unpacking the Digital Shelf
63 Listeners
The Prof G Pod with Scott Galloway
5,231 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
8,768 Listeners
The CPG Guys
113 Listeners
The Ezra Klein Show
15,019 Listeners
The Commerce Collective Podcast
192 Listeners
Retail Media Therapy
0 Listeners
Retail Media Breakfast Club
6 Listeners