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Favorite quotes of the episode:
As I was reading the research, I thought, 'Women have it really hard in the vet med industry.'
"SWSWSW: So What what everyone else think's, Somewhere out there, Someone is Waiting for me to make a difference."
BIO
Dr. Clint Neill is an Assistant Professor in the Department of Agricultural and Applied Economics at Virginia Tech. Dr. Neill received his Ph.D. in Agricultural Economics from Oklahoma State in 2017. His research focuses on labor markets and food system economics. Specifically, he has worked on analyzing the veterinarian industry and what factors affect veterinarian income. Dr. Neill's current work on Veterinary Economics is focusing on the factors that affect the gender wage gap. He has published several academic papers on the topic of Veterinary Economics and plans to continue this line of research for a long time. Dr. Neill has worked with the AVMA Economics Division for almost five years and has a passion to help all veterinarians succeed within the industry.
In regards to food system economics, his research focuses on consumer perceptions of food labeling, consumer reactions to health information, and the economics of antimicrobial resistance. His passion for food economics began with his love to cook AND eat. Clint also holds an extension appointment. Through this appointment, he works with food business throughout Virginia in business planning and startup. He is originally from Texas and lives with a trouble-making Scottish Terrier (who has his own Instagram! @adventuresofsamthescottie).
Episode Overview
I kicked off 2019 with a promise to discuss big issues, big ideas and provide real-world actionable solutions that we can all implement in our daily lives as busy professionals.
So often, we don't know what we don't know and sometimes we just don't know how to start a conversation about important and dynamic topics.
These podcasts are meant to start a meaningful conversation so if you would like to see additional guests share another viewpoint around any of these topics please send an email to [email protected] with your comments and suggestions for future podcast guests and topics. I absolutely cannot wait to hear from you and look forward to your insights and thoughtful comments. I will cite all articles referenced in this podcast in our show notes so you don't have to stop what you are doing to scramble to find a pen and paper.
So with that, let's jump right in.
TOPICS
3:33 Perspective: The jobs themselves are already gendered even when the majority of a profession is of an opposite gender.
6:48 Discussion around gender norms are still maintained even when the workers are of the opposite gender.
8:23 Brief mention of some laws related to gender equality and overview gender breakdown across professions. Overarching issues and perspective.
14:40 Women with children make less, why? "Expected gender roles tend to impact women's income more than men's income."
16:55 How do we implement policies that eliminate gender bias by hiring managers?
20:00 Clint's work and publications, what we know now.
22:00 New veterinarians and starting salaries. The Data Says…women veterinarians make on average $2000 less than men all other factors being equal.
27:25 We are leaving the math world to talk about the gender wage gap, opinions and insights.
30:00 Future research needs: Is there a generational difference between how pet owners interact with female vs. male veterinarians?
32:05 Unconscious Bias and how do we make it conscious?
33:10 "Veterinary medicine is not feminized, it is female dominated but remains masculinized."
36:17 Next Steps, generational differences, how we value our time, work-life balance and job satisfaction.
44:44 5 Questions Segment
Q1. We know that the most successful and happy people have a morning routine, what do you do each morning or evening that sets your day up for success? "I have to get up a little earlier, but cooking a real breakfast and thinking about what I have planned for the day has really improved my day."
Q2. What's your definition of Success? "Success for me is 2-fold. First it's learning from failure which brings me to my second point of never giving up."
Q3. What's your definition of Happiness? "Do what you love for a living and never work a day in your life."
Q4. What do you know now that you wish you would have known 10 years ago? "Don't let other people's opinions define who you are." "SWSWSW: So What what everyone else think's, Somewhere out there, Someone is Waiting for me to make a difference."
Q5. What do you think is the biggest issue facing busy professionals today? "This idea of work life harmony. The best advice I've gotten was to take a week, no phone, and go away on a vacation every year."
Connect with Clint on Linked In: https://www.linkedin.com/in/clinton-clint-neill-652b87a9/
OnTwitter @DocAgEcon
Sam the Scottie on Instagram @adventuresofsamthescottie
RESOURCES
Irvine, L., & Vermilya, J. R. (2010). Gender Work in a Feminized Profession: The Case of Veterinary Medicine. Gender & Society, 24(1), 56–82. https://doi.org/10.1177/0891243209355978
Clinton L. Neill, Rodney B. Holcomb & B. Wade Brorsen (2018): Current market conditions for veterinary services in the U.S, Applied Economics, DOI: 10.1080/00036846.2018.1489518 https://doi.org/10.1080/00036846.2018.1489518
Hegewisch, Ariane & Liepmann, Hannah & Hayes, Jeffrey & Hartmann, Heidi. (2010). Separate and Not Equal? Gender Segregation in the Labor Market and the Gender Wage Gap. https://www.researchgate.net/publication/228778427_Separate_and_Not_Equal_Gender_Segregation_in_the_Labor_Market_and_the_Gender_Wage_Gap
NEILL, C., HOLCOMB, R., & BRORSEN, B. (2017). STARTING ON THE RIGHT FOOT: DOES SCHOOL CHOICE AFFECT VETERINARIAN STARTING SALARIES? Journal of Agricultural and Applied Economics, 49(1), 120-138. doi:10.1017/aae.2016.28 https://www.cambridge.org/core/journals/journal-of-agricultural-and-applied-economics/article/starting-on-the-right-foot-does-school-choice-affect-veterinarian-starting-salaries/7F734996D1C380C9BF8AE4CB1FF4184C
Angela's favorite books will be raffled off to those who leave a review!
Angela will raffle off, 1 book each week for every 5 new podcast reviews. After you've submitted your review, send an email to [email protected], include where you left your review, and the username you left the review under so we can read your review on a special podcast episode and communicate with you to ship out books to our winners!
Join our email list at https://www.pawsconsulting.com/p/shownotes
Sign up for a free High Performance Strategy Session at https://www.pawsconsulting.com/podcast
Connect with Angela at www.pawsconsulting.com or on Twitter and LinkedIn @DemareeDVM.
How to leave a review on iTunes:
Go to https://itunes.apple.com/us/podcast/beyond-the-stethoscope/id1354281411 or open iTunes.
Click 'View in iTunes' (or maybe you are already there)
Click 'Subscribe'
Then Click 'Ratings and Reviews'
Then Click 'Write a Review'
Favorite quote of the episode: "I wish I would have known about authenticity 10 years ago. To be able to do what I want, say what I want and to really own it."
BIO
We are here today with Dr. Lisa Greenhill who currently serves as the Senior Director for Institutional Research and Diversity at the Association of American Veterinary Medical Colleges (AAVMC). Dr. Greenhill directs the Association's internal study of academic veterinary medicine through collaborative research, analysis and publication efforts. She also manages the DVM: DiVersity Matters initiative, which promotes increased representation of underrepresented persons in academic veterinary medicine, inclusive academic environments and the inclusion of diversity related professional competencies in the DVM curriculum.
Dr. Greenhill previously served nearly three years with the AAVMC, during which time she managed legislative and regulatory policy issues including agriculture production, biomedical research, professional education, food safety, and environmental health. She holds a Masters in Public Administration with a concentration in public policy from George Mason University in Fairfax, VA and a Doctorate in Education from Benedictine University in Lisle, IL. She is mom to an amazing daughter and a terrier mix.
2:00 Episode Overview
I kicked off 2019 with a promise to discuss big issues, big ideas and provide real-world actionable solutions that we can all implement in our daily lives as busy professionals.
So often, we don't know what we don't know and sometimes we just don't know how to start a conversation about important and dynamic topics.
These podcasts are meant to start a meaningful conversation so if you would like to see additional guests share another viewpoint around any of these topics please send an email to [email protected] with your comments and suggestions for future podcast guests and topics. I absolutely cannot wait to hear from you and look forward to your insights and thoughtful comments. I will cite all articles referenced in this podcast in our show notes so you don't have to stop what you are doing to scramble to find a pen and paper.
So with that, let's jump right in.
2:54 TOPICS
Dr. Greenhill is here with me today to help us discuss leadership and help us improve our leadership skills through gaining a better understanding of inclusion and diversity and helping us to better understand what diversity and inclusion really means, what it looks like and how can each of us make a positive impact on the world around us.
More diverse teams produce really cool ideas and more profitability.
For example, A Forbes article from January 2018 shared current research stating, "…gender is not the only side of the story. Companies with more culturally and ethnically diverse executive teams were 33% more likely to see better-than-average profits. At the board of directors level, more ethnically and cultural diverse companies were 43% more likely to see above-average profits, showing a significant correlation between diversity and performance."
5:00 As busy professionals, hiring managers, or members of a team, how can we be positive influences in our workplace?
6:00 How to find and tap into talent pools outside of your current networks.
8:30 What is unconscious bias?
11:20 How can we become more aware of our own unconscious biases'?
Harvard Project Implicit is one free tool.
12:17 I want to share some information about your column, Diversity Toolbox, for Today's Veterinary Business magazine. One of my favorite articles is from August of 2018, titled Fairness and Equity for all. In it, you talk about applying an equity framework to decision making to help mitigate disparities.
Can you share some examples about how we could apply equity frameworks in our daily lives?
14:00 Discussion of grit and resiliency.
16:00 In preparing for this podcast you shared with me some journal articles that we could share with our audience. One that I found to be particularly powerful, insightful and quite simply found myself wondering how I was going to restrain myself from reading the entire, 6-page article to our listeners was an article by Alice Eagly and Jean Chin published in the April 2010 American Psychologist called Diversity and Leadership in a Changing world.
They provide a wide-ranging overview of this topic in an interesting and easy to read format. I want to share their final thoughts with our listeners. "We advocate ending the intellectual segregation of considerations of gender, race, ethnicity, sexuality, and culture from mainstream leadership theory and their treatment as a separate domain of study. To counter this segregation, we recommend that scholars of leadership contemplate how their theories might better address diversity concerns and that scholars of diversity study leadership because this knowledge has considerable potential to illuminate issues of race, ethnicity, gender, and culture."
20:15 Lisa's Podcast Diversity and Inclusion On Air; discussion on Intersectionality and integration of leadership and diversity research.
21:22 And finally, I'd like to talk about an amazing idea raised by Quinetta Roberson in her Ted Talk, The science of inclusion. She reminds us that the term inclusion can still be exclusionary and maybe a better term would be fusion. The energy generated from fusion produces one of the most powerful impacts in the universe, so maybe we can use our diverse experiences to have a powerful impact on the world.
24:00 How do we implement diversity and inclusion from a leadership perspective? Act Right. Practice behaviors that actually respect one another's humanity, identity and value the differences we each bring to the table.
26:26 Authenticity, think about bringing your whole self into a room. Be very clear and do some self-reflection on what skills you have and that you bring to the table and honor that as well.
27:28 5 Questions Segment
Q1. We know that the most successful and happy people have a morning routine, what do you do each morning or evening that sets your day up for success? "Hit the snooze button, walk my dog a few miles, and have our quiet time."
Q2. What's your definition of Success? "Success for me is Impact"
Q3. What's your definition of Happiness? "Happiness is a good glass of red wine, excellent piece of chocolate cake, a good movie or a good book, and time with my family."
Q4. What do you know now that you wish you would have known 10 years ago? "I wish I would have known about authenticity 10 years ago. To be able to do what I want, say what I want and to really own it."
Q5. What do you think is the biggest issue facing busy professionals today? "Work life balance and work creep." Love/hate relationship with technology.
RESOURCES
Forbes Jan 2018: More Evidence that Company Diversity Leads to Better Profits
Harvard Project Implicit
Diversity Toolbox, for Today's Veterinary Business.
Balancing Inclusiveness and Diversity in Teams: How Leader Inclusiveness Affects Performance through Status and Team Identity
The Science of Inclusion: Quinetta Roberson at TedxVilanovaU
Diversity and Leadership in a Changing World (2010)
Leadership Competencies for Managing Diversity
Grit, Angela Duckworth (Book, Ted Talk)
Veterinary Facebook Groups mentioned. Please contact the group admins for permission to post your content to ensure the integrity of the groups is maintained.
Multicultural Veterinary Medical Association
Native American Veterinary Medical Association
Pride VMC
Veterinarians as One for an Inclusive Community for Empowerment (VOICE)
Angela's favorite books will be raffled off to those who leave a review!
Angela will raffle off, 1 book each week for every 5 new podcast reviews. After you've submitted your review, send an email to [email protected], include where you left your review, and the username you left the review under so we can read your review on a special podcast episode and communicate with you to ship out books to our winners!
Join our email list at https://www.pawsconsulting.com/p/shownotes
Sign up for a free High Performance Strategy Session at https://www.pawsconsulting.com/podcast
Connect with Angela at www.pawsconsulting.com or on Twitter and LinkedIn @DemareeDVM.
How to leave a review on iTunes:
Go to https://itunes.apple.com/us/podcast/beyond-the-stethoscope/id1354281411 or open iTunes.
Click 'View in iTunes' (or maybe you are already there)
Click 'Subscribe'
Then Click 'Ratings and Reviews'
Then Click 'Write a Review'
Favorite Quotes of the episode:
"Basil the Wonder Dog may be immortal, he's almost died a bunch of times."
"Life is the thing that happens while you are making other plans, I'm all about achieving goals, but you don't wait for achievement to experience joy."
"I think what I'll know in 10 years is that discipline and time with family and friends pay off."
We are here today with Steve Vinson, quite literally, we are recording in person from Launch Fishers, in Fishers, IN!
BIO
Steve has provided business and technical leadership for Life Science firms for over 25 years. Abbott, Lilly, Pfizer, Boston Scientific, IU Health, and Cook Medical – just to name a few - have all relied upon his leadership.
Pharmaceutical, medical device, healthcare, and biotech firms, as well as chemical and telecommunications companies have benefited from Steve's project leadership and management skills. Through his passion for continuous learning, Steve's experience ranges from strategic consulting to clinical laboratory systems to compliance and quality improvement. His values-centered leadership style has made Steve a trusted colleague to entrepreneurs and an effective consultant relied upon by executives at top corporations.
Steve is the host of the Life Science Effect Podcast and a consultant with BPM Associates.
TOPICS
2:50 With your expertise and knowledge in the Indiana life sciences and technology startup space, my audience and I would love to hear your impressions, thoughts and what to watch for in 2019.
Indiana Health Industry Forum
Indiana Biosciences Research Institute
16th Street and White River will be 16 Tech, an innovation district.
7:25 Having just gotten involved in the bio tech space myself with a veterinary technology start up, I've been amazed at the amount of technology and innovation happening right here in the Midwest and Indiana in particular. Any insights?
Here, you might need to be more deliberate to meet the right people, but it's possible.
Purdue Discovery Park District
If you have money, talent or a technology, then these are ways to connect with others in the field and match up needs and talents.
Talent retention in the Midwest is needed. How do we match up opportunities with talent to keep people here in the Midwest.
11:59 Many of my listeners are in the health care field and are busy professionals, can you share any technological advances that may make their lives easier?
Machine Learning/AI what it looks like in 2019 and beyond in the healthcare field.
It's just more data, it's not taking over.
Example about Retina Images that can predict diabetes diagnoses.
Wearables
Companion Diagnostics
Precision Medicine Using Genomics
19:16 What are some other trends that you've been noticing in life sciences? Trends in biopharma?
Automating a Laboratory example, discussion about automation and job streamlining vs. loss of jobs through automation.
22:10 Are there any resources you might recommend to our listeners to keep up with the tech changes in the industry? Leadership resources?
Indianabiosciences.org
Inside Indiana Business, Life Science Newsletter
Life Science Effect Podcast.
The Life Science Leader is another resource I've enjoyed and was actually introduced to through your podcast so I want to thank you for that.
23:19 Trends in Biopharma
Shortage of manufacturing capacity in this 300 Billion Dollar Industry
Example of drug approval process and the unique challenges in Biopharma.
27:30 5 Questions Segment
27:50 Q1. We know that the most successful and happy people have a morning routine, what do you do each morning or evening that sets your day up for success?
"My morning routine centers around my kids and Basil the wonder dog."
"Basil, our Miniature Pincher has a morning routine, and is very demanding about it."
"I always have this fantasy that my kids will be ready to go, but no, there's always more wrangling to do."
33:52 Q2. What's your definition of Success?
"I have a micro and macro definition of success. The micro definition is very nerdy and engineering like. You are successful when you achieve the predetermined result. Macro, life level, it's living my values and ability to help other people, so I look at the impact I'm having on others. Have I had impact for other people."
35:33 Q3. What's your definition of Happiness?
"If I'm around other people achieving what they want to achieve, it makes me happy. I don't need to be happy all of the time, to experience happiness you also need to experience sadness."
"Life is the thing that happens while you are making other plans, I'm all about achieving goals, but you don't wait for achievement to experience joy."
38:05 Q4. What do you know now that you wish you would have known 10 years ago?
"When I think about this question, would I have done anything differently? One way I try to think about this question is what am I going to know in 10 years that I wish I knew now? I think what I'll know in 10 years is that discipline and time with family and friends pay off."
40:54 Q5. What do you think is the biggest issue facing busy professionals today?
"The biggest scarcity right now, is attention. There are so many things competing for our attention. We have to guard our attention knowing it is a precious resource and super limited."
RESOURCES
Indiana Health Industry Forum, https://ihif.org/
Indiana Biosciences Research Institute, https://www.indianabiosciences.org/
Inside Indiana Business, Life Science Newsletter http://www.insideindianabusiness.com/category/301752/life-sciences
The Life Science Leader https://www.lifescienceleader.com/
The Life Science Effect Podcast www.thelifescienceeffect.com
Connect with Steve on Linked In https://www.linkedin.com/in/stevenvinson/
and Twitter https://twitter.com/steve_vinson
44:48 Angela's favorite books will be raffled off to those who leave a review!
Angela will raffle off, 1 book each week for every 5 new podcast reviews. After you've submitted your review, send an email to [email protected], include where you left your review, and the username you left the review under so we can read your review on a special podcast episode and communicate with you to ship out books to our winners!
Join our email list at https://www.pawsconsulting.com/p/shownotes
Sign up for a free High Performance Strategy Session at https://www.pawsconsulting.com/podcast
Connect with Angela at www.pawsconsulting.com or on Twitter and LinkedIn @DemareeDVM.
How to leave a review on iTunes:
Go to https://itunes.apple.com/us/podcast/beyond-the-stethoscope/id1354281411 or open iTunes.
Click 'View in iTunes' (or maybe you are already there)
Click 'Subscribe'
Then Click 'Ratings and Reviews'
Then Click 'Write a Review'
Quote of the episode "Life is an algebra problem and we need to enjoy every step along the way to the solution."
We are here today with Dr. Kimberly Pope-Robinson, she is an amazing veterinarian who is taking daily action towards her goals and truly living the life of her dreams.
Dr. Pope has been in veterinary medicine for over 20 years, practicing in both the large and small animal sectors. Her broad career experience has provided her a unique understanding of the stresses involved with maintaining a career in veterinary medicine.
She now dedicates her time to providing wellbeing support for the profession in developing the 1 Life Connected movement and she shares this message through 1 on 1 coaching, customized team events, and as a dynamic international speaker.
Dr. Pope lives in San Diego where she enjoys spending time outside exploring with her husband Jeff. They share their home with multiple furry and feathered friends including Isabelle who is often showcased in the 1 Life Connected movement on social media. In addition, she is active as an athlete and has completed 10 Tough Mudders and is currently working towards running a half marathon in every state.
Dr. Pope is the author to "The Unspoken Life" and truly believes that we are all 1 Life Connected.
TOPICS
5:00 1 Life connected message and decision to pursue this career path
7:00 Sinkers and Balloons
9:25 Name, Blame, Judge / Recognize, Embrace, Connect
12:00 Negative Bias
13:49 4 key principles:
21:00 Career transitions and how to embrace a unique or non-traditional career path
30:00 Instant Connections
32:50 5 Questions Segment
Q1. We know that the most successful and happy people have a morning routine, what do you do each morning or evening that sets your day up for success? Morning routine: I spend time with pets, stretch, do yoga. It changes with my travel schedule. Evening Routine: No screens in the bedroom.
37:23 Q2. What's your definition of Success? "It's changed over time. It was all about grades, reaching plateaus. Stuff no longer defines my success, it's about reaching one person who needs to hear my message. Now success is more being connected with everyone than feeling like I have to do it all on my own."
42:01 Q3. What's your definition of Happiness? "It's tough, because we put a lot of weight around this idea of being happy. It's having freedom of recognizing we have a choice in what we want to do. Being able to embrace pain."
44:45 Q4. What do you know now that you wish you would have known 10 years ago? "I wish 10 years ago I could embrace all of me and not have been so judgmental of myself and others."
47:40 Q5. What do you think is the biggest issue facing busy professionals today? "I'm never doing enough and there is always something to get done."
RESOURCES
Merck Animal Health Veterinary Wellbeing Study
Blog Post, "I am more than a veterinarian"
Connect with Dr. Kimberly Pope-Robinson at 1lifecc.com and on social media @1lifecc
Angela's favorite books will be raffled off to those who leave a review!
Angela will raffle off, 1 book each week for every 5 new podcast reviews. After you've submitted your review, send an email to [email protected], include where you left your review, and the username you left the review under so we can read your review on a special podcast episode and communicate with you to ship out books to our winners!
Join our email list at https://www.pawsconsulting.com/p/shownotes
Sign up for a free High Performance Strategy Session at https://www.pawsconsulting.com/podcast
Connect with Angela at www.pawsconsulting.com or on Twitter and LinkedIn @DemareeDVM.
How to leave a review on iTunes:
Go to https://itunes.apple.com/us/podcast/beyond-the-stethoscope/id1354281411 or open iTunes.
Click 'View in iTunes' (or maybe you are already there)
Click 'Subscribe'
Then Click 'Ratings and Reviews'
Then Click 'Write a Review'
We are here today with Martin Traub-Werner, CEO of VetSuccess, a membership service for the veterinary industry that provides monthly practice performance reports, quarterly preventative care snapshots, professional consultations, marketing tools and connections to industry leaders and colleagues.
Martin graduated from Cornell with a master's degree in strategic HR management and he's worked in a number of different industries for many large Fortune 500 companies and small businesses. Since 2010 Martin has been dedicated to the veterinary industry and in 2013 founded VetSuccess. VetSuccess is dedicated to unlocking the value of veterinary practice data for the industry.
He has presented at national veterinary conferences and regularly speaks to veterinarians and practice managers about practice data and practice management and is a member of the Veterinary Hospital Managers Association and VetPartners.
When not on duty, you'll find Martin on a spin bike or in his kitchen cooking up a storm for his family and friends.
Topics
2:28 HBR article "True Measures of Success"
3:08 Financial vs. Non-financial measures
3:30 Relating "Moneyball" to veterinary practice data
5:00 Well Managed Practice Benchmarks and discussion of non-financial measures of success
6:10 How to measure what we value using proxy measures
10:00 Align financial health with values and culture
11:13 Work-Life Integration and why that's a better phrase than Work-Life Balance
15:10 5 Questions Segment
Q1: What's your morning routine? In the evening I always check my calendar and visualize what my next day is going to be. I'm a morning person and spend a couple hours every morning is working, reading, heading to the gym to get a jump start on my day.
18:20 Q2: What's your definition of success? At any given time you can feel more or less successful, important to look at it, on balance. Get through the day, a day that isn't full of conflict, you have a meaningful connection with others and you move a project forward. That's massively successful.
19:50 Q3: What's your definition of happiness? Not a single definition. It's a great thought that there are little things in life that make you happy. Being content with what you've got and being grateful for what you have.
21:30 Q4: What do you know now that you wish you would have known 10 years ago? There are decisions you may have to make, but you don't have to make them right away. This is a massively important strategic skill, to gather the facts to be more thoughtful.
23:10 Q5: What do you think is the biggest challenge that busy professionals face in their daily lives? Making time for other people. There are so many demands on our time, that the ability to make time to connect with others is one of the biggest challenges for busy people today.
Connect with Martin on LinkedIn or via email: [email protected]
Resources
The Harvard Business Review Published an article in 2012 called The True Measures of Success https://hbr.org/2012/10/the-true-measures-of-success
Well Managed Practice Benchmark Study https://wellmp.com/what-is-the-benchmark-study/
Angela's favorite books will be raffled off to those who leave a review!
Angela will raffle off, 1 book each week for every 5 new podcast reviews. After you've submitted your review, send an email to [email protected], include where you left your review, and the username you left the review under so we can read your review on a special podcast episode and communicate with you to ship out books to our winners!
Join our email list at https://www.pawsconsulting.com/p/shownotes
Sign up for a free High Performance Strategy Session at https://www.pawsconsulting.com/podcast
Connect with Angela at www.pawsconsulting.com or on Twitter and LinkedIn @DemareeDVM.
How to leave a review on iTunes:
Go to https://itunes.apple.com/us/podcast/beyond-the-stethoscope/id1354281411 or open iTunes.
Click 'View in iTunes' (or maybe you are already there)
Click 'Subscribe'
Then Click 'Ratings and Reviews'
Then Click 'Write a Review'
From the publisher's feed