In this episode of Beyond Your Business, Amy Sussex talks with Evie Tavares, a copywriter who entrepreneurs build meaningful emotional connections through authentic messaging. Evie shares her journey from a decade in banking to creating a purpose-driven business rooted in creativity, personal branding, and values-led marketing.
Their conversation explores what “anti-sleazy” marketing really means — leading with genuine connection instead of pressure or gimmicks. Evie explains how powerful, personality-filled copy can elevate sales pages, email marketing, and content creation, all while staying aligned with your voice. She also opens up about the realities of entrepreneurship as a mom, highlighting the importance of boundaries, balance, and building a business that supports your life, not the other way around.
Evie encourages listeners to use AI as a support tool, not a replacement for their lived experience and perspective. trust your voice, and focus on quality connections — because authenticity is what truly drives sustainable business growth.
Connect with Evie Tavares
IG: @evietavaresbranding
LinkedIn: https://ca.linkedin.com/in/evie-tavares-352291258
Website: https://www.evietavaresbranding.ca/
Brand Voice Guide: https://evietavaresbranding.myflodesk.com/hzgkbrldyb
Resources
Website https://thebusinessmanagementco.com/
Instagram https://www.instagram.com/amy.sussex/
Youtube https://www.youtube.com/@TheBusinessManagementCo
A few of my fav things:
(please note these are affiliate links)
Buzzsprout
https://www.buzzsprout.com/?referrer_id=2271913
Dubsado
dubsado.com/?c=amybmc
Monarch Community
https://www.themonarchandco.com/a/2147532567/xoEjY7G2
High Vibe Women Community
https://high-vibe-women.circle.so/checkout/the-online-community?affiliate_code=9b1729
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail [email protected]