Price discovery and genetic merit are tricky. How can cattlemen capture the full quantifiable quality of their genetic choices?

I spent time with Dr. Ken Odde, head of the new Genetic Merit Pricing Task Force to talk about their work, and fall down a few industry rabbit holes.

Sponsored By:

Smith Black Herefords

smithblackherefords.com

Schroeder's Black Herefords

schroedersblackherefords.com

Walters Cattle Farms

270-832-1180

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