On this episode of "Bringin' it Backwards," Adam and Tera Lisicky sit down with Gannon Fremin of Gannon Fremin and CCREV for an honest, down-to-earth conversation about chasing dreams, building a band from the ground up, and the realities of making it in the music industry. Gannon shares how growing up in a tight-knit, musical family in South Oklahoma shaped his early love for music—he didn't even realize playing guitar wasn't something every kid did! We dive into the roots of the band, from impromptu jams at family reunions to forming Cross County Revenue (the original CCREV), and talk about that pivotal moment when they signed with Warner Records after years of hustling as an independent act.

Gannon opens up about the highs and lows: finding validation when things start picking up, the nerves of jumping into songwriting sessions with big-name writers, and learning to trust the process—even when it takes a decade. He gives us the real story behind viral hits like "Love Me Too" and "With or Without Me," and how strategic marketing combined with raw truth helped those songs reach new audiences. Whether you're an aspiring musician or just a fan of honest storytelling, Gannon's advice is simple but powerful: "The only way to lose is to quit."

Ready for the kind of music industry story you don't hear every day? Hit play, and don't forget to subscribe to "Bringin' it Backwards" for more candid conversations with legends and rising stars.