CLIMBers, today we welcome the Nashville Road Coach (and long-time CLIMBer), Paul Secord, and we talk all about what is probably the #1 revenue generator for your band: merch! Paul has spent more than three decades in the music business as an artist, performer, producer, and artist development coach. He has more than 3,000 shows under his belt, and he spent a massive portion of those shows behind the merch table after the show. Learn how to 2X, 3X, 5X, or even 10X your merch with Paul's Merch That Moves course!

Click Here To Access The Merch That Moves Course: This course is normally $97, but CLIMBers have a special discount at $54 for a limited time.

Connect With Paul Secord Here:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Johnny & Brent welcome hit songwriter Wynn Varble to The Challenge! Together, they craft 5-6 different conceptual angles for writing a song titled "Within Reach" (sent in by CLIMBer, Bobby Davis).

Wynn has written #1 hits like "Have You Forgotten" by Darryl Worley, "Waiting On A Woman" for Brad Paisley, and "I'm A Little More Country Than That" for Easton Corbin. All three of these were nominated for Song Of The Year by either the ACMs and/or CMAs.

Wynn has had songs recorded by Garth Brooks, Cody Johnson, Trace Adkins, Willie Nelson, Mark Chesnutt, Kelly Pickler, Lee Ann Womack, and more. Wynn Varble was the 2009 Nashville Songwriter Association Songwriter Of The Year recipient.

Connect With Wynn Varble Here:

Facebook: @WynnVarbleMusic

Instagram: @WynnVarbleOfficial

YouTube: @WynnVarbleOfficial

Spotify: @WynnVarble

Website: https://WynnVarble.com

The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win!

About the hosts:

Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com.

Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBer, when you find out who you are, what lane you're supposed to be in, who you are as an artist, and actually bring that into the room - magic happens. It actually gets easier. Fancy that. It's amazing! We get into that and so much more with our guest, Centricity recording artist Rachel Purcell, today. You want to stick around for this one!

The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win!

About the hosts:

Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com.

Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBers, if you're interested in achieving financial stability and financial freedom as an indie artist without compromising your artistic integrity, this episode is for you!

Dan Scott is a musician, attorney, advisor, and founder dedicated to helping creatives build good lives where their work, wealth, and purpose align. You can do it all; you just need to have a few tools in the toolbox. After beginning his legal career at Sullivan and Cromwell, he founded Scott Law in 2015 and then launched Spotlight Advisory Group, where he advises artists, entrepreneurs, and creators on ownership, financial freedom, intellectual property, and long-term legacy. He's a contributor to Forbes and Entrepreneur magazines; Dan speaks on creativity, entrepreneurship, and the evolving creator economy, and his upcoming book, which has not been released yet.

Make An Appointment With Dan: CLICK HERE To Schedule

The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win!

About the hosts:

Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com.

Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent & Johnny welcome Grammy, CMA, and ACM nominated songwriter, C.J. Field, to The Challenge! Together, they craft 5-6 different conceptual angles for writing a song titled, "Last Minute Roses". C.J. quickly established himself as a sought-after songwriter, working with Ashley McBryde and other notable musicians. He co-wrote the song "Home Sweet Highway" with Ashley and Blue Foley, which was included in Ashley's Grammy, ACM, and CMA-nominated album "Girl Going Nowhere". CJ continues to collaborate with Ashley, Aaron Lewis, D. Vincent Williams, Marla Cannon-Goodman, Trent Tomlinson and more. As an artist, he's shared the stage with musicians like Ira Dean, Trombone Shorty, Bela Fleck, and Amy Helm.

Connect with C.J. Field Here:

Facebook: @CJFieldOfficial

Instagram: @cj_field

TikTok: @CJFieldOfficial

YouTube: @CJFieldMusic

Website: https://cjfieldofficial.com

The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win!

About the hosts:

Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com.

Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBer, you might have gotten some feedback on your songs, whether privately or in a group setting. But are you getting the most out of that opportunity? We're going to set you up for success today on The CLIMB.

Learn More At SongwritingPro.com

The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win!

About the hosts:

Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com.

Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBers, there's more information available to help artists succeed today than ever before. The problem is that most of it is overwhelming and a lot of it is inaccurate because there's far more incentive online to go viral than to be correct. Today, we're discussing the five biggest deal mistakes that artists continue to make and how to avoid them.

The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win!

About the hosts:

Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com.

Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this very special Song Title Challenge as Brent and Johnny welcome hit songwriter Terri Jo Box, and they craft 5-6 different conceptual angles to write song entitled "Bottle Blonde". Terri Jo is a longtime friend of Johnny and Brent's, and for the last 10 plus years, the owner and hostess with the Mostest of the Music Row Freak Show, Nashville's most popular curated songwriter showcase. She's written songs on four Grammy-nominated albums, a CMA-nominated album of the year, and her song "Dear Old Sun" was on Miranda Lambert's 2018 ACM album of the year, Weight Of These Wings. She's also written songs recorded by, and this is just a few of them, Eric Church, Cody Johnson, Tricia Yearwood, Patti Loveless, several songs by Lainey Wilson and Ashley McBride, including Ashley's latest radio single, "What If We Don't", which just went number one on satellite radio as it pushes forward to conquering P1 radio.

The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win!

About the hosts:

Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com.

Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBer, smart songwriters know they need to improve, but how do you improve as quickly as possible? Let's talk about it today on the show.

The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win!

About the hosts:

Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com.

Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBers, we have an interview with A-List rock bass player Marco Mendoza (Thin Lizzy, Whitesnake, Blue Murder, Dead Daisies) that was supposed to drop today. Marco was setting out on tour with Adrian Vandenberg (Whitesnake, Vandenberg guitarist) and Vinnie Moore (UFO); unfortunately, Adrian fell ill with a bacterial infection, which forced him to postpone the tour...So we chose to keep the interview in the vault to drop it once the tour gets rebooked. Please pray and send some love to Adrian!

Here's the breakdown of the Classic Episode we're putting out in its place:

I keep hearing artists talk about choosing this streaming platform over that streaming platform because it "pays" better. There is no set streaming rate for any streaming service. What the hell does that mean? Today, we're going to dive into why Spotify pays the least per stream, but you'd better be on there.

Learn more about your ad choices. Visit megaphone.fm/adchoices