How do you build merch that actually connects with fans? In this episode of Bobby Owsinski’s Inner Circle, I sit down with Seamus Menihane, CEO of Armada, a top-tier merch company helping artists, from indies to heavy hitters, turn merch into a true brand extension. 

If you've ever wondered what merch sells best, how to price it, or how to avoid costly mistakes, Seamus breaks it all down. With his roots as a touring drummer and years running Downright Merch, he’s built Armada into a full-scale merch partner that delivers everything from screen printing to full e-commerce. 

This is your inside look at what works, what flops, and how artists can take control of their merch game.

KEY TAKEAWAYS
• Keep your merch line small and focused
• Over-ordering too many products hurts profitability
• Best-selling item is still the black t-shirt
• Vinyl reissues and preorders perform extremely well
• Indie artists need to think beyond just screen printing
• Custom apparel adds premium pricing but costs more to produce
• Merchandise profit margins depend on volume
• E-commerce is essential for indie artist success
• Print-on-demand is a smart test tool for new ideas
• Merch advances are real, but mostly for high-end artists

BEST MOMENTS
00:01:05. “Armada is a result of a recent merger between Downright Merch and Overcast Merch.”
00:02:12. “We lead first with the direct to consumer side of the business.”
00:03:25. “We proactively put designs in front of them.”
00:04:16. “I would go on tour and come back and I would work at a screen printing shop.”
00:10:28. “You can’t go wrong with a black t-shirt.”
00:12:06. “Custom apparel that we design definitely sells at a premium.”
00:14:52. “The kids just aren’t drinking anymore.”
00:26:01. “Consistency day in and day out… that’s crucial for any endeavor.”

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/

How Mark Wood Reinvented the Violin and Inspired a Generation

On this episode of Bobby Owsinski’s Inner Circle, I’m joined by recording artist, performer, inventor, Emmy-winning composer, and music education advocate Mark Wood. Known as the original string master of the Trans-Siberian Orchestra, Mark shares how he revolutionized the world of string instruments with his electric violin designs and helped ignite a movement in music education with his Electrify Your Symphony program. We explore the intersection of classical training and rock performance, the birth of his iconic Viper violin, and the entrepreneurial drive that’s powered his decades-long career.

KEY TAKEAWAYS:
• Music is essential for emotional and creative development
• The violin remained unchanged for over 500 years before Mark’s innovations
• Inspiration came from Hendrix, Van Halen, and his own woodworking family
• The invention of the self-supporting electric violin changed live performance
• Amplifying bowed instruments requires entirely different tech than guitars
• Trans-Siberian Orchestra’s early days started with skepticism and QVC
• Electrify Your Symphony has reached over a million students in 28 years
• Entrepreneurship is essential for modern musicians
• Juilliard experience shaped his approach, even after leaving
• Self-made artists must think like business owners, not just performers

BEST MOMENTS:
00:02:09. “You might or may not be able to name any other violin maker except Stradivarius.”
00:05:33. “As a 15 year old I was mentored by Leonard Bernstein.”
00:07:13. “What are you going to do with your life? And I said, I want to be a rock violin player.”
00:10:27. “So it's a violin with a hand, right? Carved exactly like it in my hand.”
00:13:29. “With a bow, I'm able to get that sustain the guitar players always are trying to get.”
00:18:09. “We're putting together a rock orchestra. Awesome. And we want you to be the orchestra.”
00:21:00. “A teacher after that came up to me. Mark, can you put together a Trans-Siberian orchestra at our school?”
00:38:22. “Stoicism and real focus on making sure that you're in control of how you respond to the world.”

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://bobbyowsinski.com/

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/

Barry Coffing has lived every corner of the music business, from opera scholarships to songwriting for Hollywood films, and now, innovating the licensing space. As founder of MusicSupervisor.com and WeGetArtists.com, Barry has reshaped how independent musicians connect with opportunities in film, TV, and beyond.

In this episode, Barry shares his journey from club gigs to scoring major placements, the evolution of his licensing platform, and why transparency and fairness for artists drive everything he builds.

We also dig into the challenges and possibilities of AI in music, why flaws can make music more human, and Barry’s powerful advice for creators: make the art you want, then fight like hell to share it.

Listen in for a mix of war stories, practical licensing wisdom, and fresh perspectives on how artists can thrive in today’s ever-changing industry.

Catch the full conversation and unlock insights that could transform your career in music licensing.

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://bobbyowsinski.com/

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/

In this episode of Bobby Owsinski’s Inner Circle podcast, I sit down with Francois Barrillon, Neural DSP’s plugins product manager and product lead for their new vocal plugin Mantra.

Francois shares how he went from building guitar pedals in his spare time to leading development on one of the most innovative vocal tools available today.

We talk about Neural DSP’s expansion beyond guitars, how Mantra was designed to be an all-in-one studio solution, and what it takes to create plugins that blend analog feel with digital power.

In This Episode:

• How Francois got into music tech through analog gear

• Why Neural DSP made a vocal plugin

• Mantra’s tracking mode and low-latency design

• How Sculpt uses spectral EQ to fix vocals fast

• Quad Cortex gear and crossover into non-metal markets

• Francois’s journey from L’Oreal to Neural DSP

• The company’s global team and HQ in Helsinki

• Combining analog modeling with new DSP possibilities

--

Additional Resources:

To learn more about Mantra, visit https://neuraldsp.com 

--

Key Takeaways:

00:00:00 - Coming up...

00:00:28 - Meet Francois Barrillon from Neural DSP

00:01:18 - Why a guitar company made a vocal plugin

00:02:08 - Expanding DSP tech beyond guitar

00:03:10 - Inside Mantra’s tracking and mixing modes

00:04:20 - Latency issues and performance design

00:05:08 - Real-time effects boost vocal confidence

00:06:34 - The full Mantra plugin vision

00:07:22 - Quad Cortex and gigging with compact gear

00:08:51 - Francois’s path from L’Oreal to music tech

00:10:15 - Why the vocal plugin was the next big move

00:13:19 - Who Mantra is built for

00:14:17 - Latency: myths vs. real-world use

00:17:47 - Why all-in-one design reduces latency

00:18:13 - Home studio users and smart EQ with Sculpt

00:21:02 - Sculpt’s compression, de-essing, and normalization

00:23:52 - Neural DSP’s team, HQ, and remote setup

00:25:05 - Francois’s non-metal roots at Neural DSP

00:26:20 - From metal plugins to mainstream expansion

00:27:08 - Mantra’s clean demo and audience feedback

00:28:08 - DIY gear nerd to product lead

00:30:07 - Modeling analog vs. creating new tools

00:31:57 - Final thoughts and wrap-up

—

In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers.

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://bobbyowsinski.com/

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/

In this episode of the Inner Circle Podcast, I sit down with Ritesh Patel, the CEO and founder of Ticket Fairy, a next-generation ticketing platform helping promoters market and manage events.

What makes Ticket Fairy unique is its built-in word-of-mouth referral system, where fans can earn rebates—or even free tickets—by getting friends to buy.

Ritesh brings a wealth of experience to the platform. Having promoted over 400 shows worldwide, and with a background in cloud and systems administration, he had the vision to reimagine how event promotion and ticketing could work.

That vision attracted investors including the founders of YouTube, Twitch, and Reddit.

Alongside Ticket Fairy, Ritesh is also Director of LOCUS, a music series hosted in Tulum, Bali, Bristol, and Sydney, featuring some of the world’s most acclaimed DJs, producers, and live acts.

🎯 In this episode, we cover:

• How Ticket Fairy is changing festival promotion and gig marketing
• The challenge of the secondary ticket market
• Cultural differences in event promotion around the globe
• The future of event technology and ticketing platforms
• Ritesh’s journey from promoter to tech entrepreneur

This is a must-listen for promoters, event organizers, and artists who want to understand where ticketing and live events are headed.

📍 Recorded from Ritesh’s office in London.

A video version of the podcast is also available on YouTube.

_

Additional Resources:

To learn more about Ritesh and The Ticket Fairy, please visit https://www.ticketfairy.com/

–

(FREE DOWNLOAD) The Magic EQ Frequencies everyone with a DAW should know: https://www.bobbyowsinskicourses.com/magic-freqs-registration

Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbook

Check out my best-selling books: https://bobbyowsinski.com/best-selling-books/ 

Discover more mixing courses: https://www.bobbyowsinskicourses.com/ 

Follow me on Facebook:

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://bobbyowsinski.com/

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/

In this episode of the Inner Circle Podcast, I talk with Mitch Beer, a Philadelphia-based session bass player and multi-talented music professional.

Mitch has toured with Grammy-winning Digable Planets and The Bacon Brothers, and works as the go-to session bassist for Grammy-winning producer Joe “The Butcher” Nicolo.

He also contributed as bassist and producer on Lil Uzi Vert’s #1 platinum album Pink Tape.

Beyond session work, Mitch is the founder of Retro City B Room Studio, co-founder and co-host of the Asses in Seats Podcast, and serves as a Board Member of the Music Media Collective, supporting independent musicians.

He’s also a Governor for the Philadelphia Chapter of the Grammys, and goes live on Instagram daily to share career advice for musicians.

🎯 In this episode, we discuss:

• How to break into professional session work
• Creating a comfortable and inspiring studio environment
• The importance of storytelling in music
• Career advice for aspiring musicians and producers
• Mitch’s journey balancing performance, production, and mentorship

If you’re a musician looking to navigate the music business, improve your studio workflow, or get inspired by someone working at every level of the industry, this episode is a must-listen.

📍 Recorded from Mitch’s office near Philadelphia.

Additional Resources:

Learn more about Mitch at mitchbeerbass.com

–

(FREE DOWNLOAD) The Magic EQ Frequencies everyone with a DAW should know: https://www.bobbyowsinskicourses.com/magic-freqs-registration

Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbook

Check out my best-selling books: https://bobbyowsinski.com/best-selling-books/ 

Discover more mixing courses: https://www.bobbyowsinskicourses.com/ 

Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/

Follow me on LinkedIn: https://www.linked

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://bobbyowsinski.com/

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/

In this episode of the Inner Circle Podcast, I sit down with Barry Rudolph, an audio engineer and prolific technical writer whose career bridges classic studio work and in-depth gear expertise.

Barry has worked on records with Rod Stewart, Lynyrd Skynyrd, Pat Benatar, and Hall & Oates, earning credits on more than 30 gold and platinum albums.

Beyond his engineering work, Barry is recognized as the leading reviewer of pro audio gear and plugins, with more than 5,000 reviews published in Mix Magazine, Music Connection, Resolution, and other top publications.

What we cover in this episode:

• How Barry’s background in aerospace engineering helped shape his studio career
• The latest trends in audio gear and plugins
• Whether buying recording gear is a smart investment
• The rise of remote music collaboration
• Barry’s unique perspective on balancing studio work and tech writing
• 
  

With decades of experience both behind the console and inside the world of product reviews, Barry offers insights that are invaluable for engineers, producers, and gearheads alike.

📍 Recorded from Barry’s studio in North Hollywood.

Additional Resources:

To learn more about Barry, visit barryrudolph.com 

–

(FREE DOWNLOAD) The Magic EQ Frequencies everyone with a DAW should know: https://www.bobbyowsinskicourses.com/magic-freqs-registration

Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbook

Check out my best-selling books: https://bobbyowsinski.com/best-selling-books/ 

Discover more mixing courses: https://www.bobbyowsinskicourses.com/ 

Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/

Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/

Follow me on IG: https://www.instagram.com/bobbyowsinski/

Follow me on Bluesky: https://bsky.app/profile

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://bobbyowsinski.com/

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/

In this episode of the Inner Circle Podcast, I’m joined by John von Seggern, the visionary behind Futureproof Music School—a next-generation program that blends personalized mentorship with AI-driven music production tools. Unlike traditional schools, Futureproof is designed to meet the needs of today’s independent artists.

John brings over 30 years of experience as a studio musician, producer, and sound designer, including collaborations with electronic music pioneer Jon Hassell, extensive international touring, and contributions to major films such as Pixar’s Oscar-winning WALL·E.

Before launching Futureproof, John led online education programs at Dubspot and Icon Collective, where he saw firsthand how outdated models failed to keep pace with modern music creation.

In this episode, we discuss:

• How AI is transforming music education
• The balance of online vs in-person learning for musicians
• Blockchain technology and the future of student credentials
• Lessons from blending traditional and electronic music
• John’s journey from performer to educator and entrepreneur

If you’re curious about the future of music education, AI in creative learning, or simply want insights from a veteran producer, this episode is for you.

Recorded from John’s studio in Los Angeles.

Learn more about John at futureproofmusicschool.com

Also, a video version of this podcast is now available on YouTube as well.

---

(FREE DOWNLOAD) The Magic EQ Frequencies everyone with a DAW should know: https://www.bobbyowsinskicourses.com/magic-freqs-registration

Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbook

Check out my best-selling books: https://bobbyowsinski.com/best-selling-books/ 

Discover more mixing courses: https://www.bobbyowsinskicourses.com/ 

Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/

Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/

Follow me on IG: https://www.instagram.com/bobbyowsinski/

Follow me on Bluesky:

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://bobbyowsinski.com/

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/

In this episode of the Inner Circle Podcast, I talk with Tony Braunagel, one of the most respected drummers and producers in modern music.

Tony has played on more than 200 albums, including Grammy-winning records by Bonnie Raitt, Taj Mahal, and Buddy Guy. On stage, he’s performed with icons like B.B. King, Lightnin’ Hopkins, John Lee Hooker, Robert Cray, and dozens more.

As a producer, Tony has worked on over 40 albums, many of which have won or been nominated for Grammys and Blues Music Awards. His credits include projects with Taj Mahal, Eric Burdon, Coco Montoya, Phantom Blues Band, and others.

In this episode, we discuss:

• Tony’s journey from session drummer to Grammy-winning producer
• The art of collaboration and managing egos in the studio
• The financial realities of today’s music business
• His vision for a new studio complex near St. Louis
• Lessons learned from working with some of the biggest names in music

Whether you’re a musician, producer, or music fan, Tony’s stories and insights shine a light on the craft of performance and production at the highest level.

Recorded from Tony’s studio in Los Angeles.

Find out more about Tony at https://www.tonybraunagel.com/

Click here to watch a video version on YouTube.

–

(FREE DOWNLOAD) The Magic EQ Frequencies everyone with a DAW should know: https://www.bobbyowsinskicourses.com/magic-freqs-registration

Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbook

Access my FREE music mixing crash course training: https://www.mixingcrashcourse.com

Check out my best-selling books: https://bobbyowsinski.com/best-selling-books/ 

Discover more mixing courses: https://www.bobbyowsinskicourses.com/ 

Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/

Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/

Follow me on IG: https://www.instagram.com/bobbyowsinski/

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://bobbyowsinski.com/

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/

In this episode of the Inner Circle Podcast, I’m joined by Jenna LoMonaco, a digital marketing powerhouse who currently leads marketing at ONErpm—a global music company offering artists distribution, publishing, marketing, and content production across 43 offices in 28 countries.

Jenna’s career spans roles at Glassnote, Kobalt, and Island Records, where she spearheaded the digital strategy that skyrocketed Shawn Mendes to global fame. She’s also guided the online growth for Mumford & Sons, Martina McBride, New Kids on the Block, Elton John, Childish Gambino, and many more top artists.

💡 In this episode, we discuss:

• The evolution of digital marketing in the music industry
• Marketing strategies for new and emerging artists
• Global music trends shaping the industry’s future
• Challenges artists face in today’s competitive landscape
• How ONErpm empowers artists with tools and strategy

If you’re an artist, manager, or music marketer, this episode is packed with practical strategies and industry insights you can use to grow your career.

📍 Recorded from Jenna’s office in New Jersey.

--

Additional Resources:

To learn more about Jenna and ONErpm, please visit onerpm.com, and https://www.instagram.com/jennasourus/

–

(FREE DOWNLOAD) The Magic EQ Frequencies everyone with a DAW should know: https://www.bobbyowsinskicourses.com/magic-freqs-registration

Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbook

Access my FREE music mixing crash course training: https://www.mixingcrashcourse.com

Check out my best-selling books: https://bobbyowsinski.com/best-selling-books/ 

Discover more mixing courses: https://www.bobbyowsinskicourses.com/ 

Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/

Follow me on LinkedIn: https://www.linkedin.com/

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://bobbyowsinski.com/

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/