In this podcast short, Ashea narrates an article by Russ Hughes, on the perils the instant success trend plaguing the audio industry right now, and what we as professionals can do to address it. 

Welcome to the Production Expert podcast. In this edition Julian and Ashea are joined by President of the AES Leslie Gaston Bird & audio engineer Ephie De Angelis, where they discuss their journeys into the world of audio and music production. 

Talking Points:

• Our journey into audio and production
• What we get out of it
• Inspiring others- the importance of representation, (you can’t be what you cant see).
• AES and advocacy. 

Learn more about AES here:
https://aes2.org

In this Podcast Short Julian explains his reasons for nominating 5 skills which he thinks every engineer would benefit from learning, and 3 which, while very worthwhile, don't make the list.

The original article can be found here and the article by Damien Kearns referenced in the podcast can be found here.

Welcome to the Production Expert podcast. In this edition Julian and Ashea are joined by Andy Bensley & Marcel Schechter of Genelec. Where they discuss why a great listening environment is the best time saver, and how to get the best setup for our individual needs.

About Our Guests:
Andy Bensley: joined Genelec as Regional Business Development Manager in 2019. Based in the UK, Andy has huge experience in analysing and tuning the in-room performance of loudspeaker systems in a wide range of studios — from the smallest bedroom to the largest post-production studio.

Marcel Schechter: joined Genelec as Customer Experience Specialist in 2021, before that he already spent seven years as a product specialist for the German distributor Audio Pro. He worked for ten years as a sound engineer and uses his practical experience to advise customers on choosing, optimising and calibrating loudspeaker systems. 

Talking Points:

• Why a great listening environment is the best time saver and other benefits.
• What to do about less than ideal rooms.
• Using referencing to improve our mixes. 

Finds of the week:
Julian: Zennor Sounds
Ashea: Hydraulic Press Channel
Marcel: The YouTube channel Audio University
Andy:  Cory Wong - The Sorcerer

In this edition Julian and Ashea are joined by producer & mega musician Mark Thompson, where they discuss new tips, tricks, and things they generally love (or hate) right now.

Talking Points:

• Good advice or cool production tips you´ve learned that you´d like to share.
• Plugins or hardware that people need to know about.

Finds Of The Week:
Julian: Krotos Ambience generator
Ashea: Waves Center
Mark: Orla Gartland

Russ wonders if all this modern recording technology is actually damaging our creativity rather than enabling us?

In this edition Julian and Ashea are joined by Luke Steven Ramsay and Luke Goddard, where they break down songs from the 80s until now and ask, what makes a hit?

Talking Points:

• Pick 2-3 tracks you love from the 80s-today.  
• We compare why. Production, musicality, expression, cultural influences, demographic. 

Ashea´s Tracks:
Back Bone- Chase & Status & Stormzy  

Charlie XCX Sympathy Is A Knife 

Luke R´s Tracks :

The 1975 - Oh Caroline 

Sam Fender - Spit of You 

Luke G’s tracks:

Tears For Fears -Seeds of Love

Can't Get You Out Of My Head - Kylie Minogue

Royals - Lorde

Julian’s Tracks

Madonna Vogue

Sabotage Beastie Boys

Get Lucky - Daft Punk

In this podcast short Russ Hughes says; "You are going to come up against all sorts of problems when recording and mixing. Occam’s Razor is an indispensable tool we ignore at our peril."

In this edition Julian and Ashea are joined by Luke Goddard and Paul Maunder, where they discuss tried and tested production rules and ask, does anyone care about that anymore and if so, why?

Talking Points:

• Being in the room with the artist/client, is it still necessary? Does it even matter?
• Have listeners' ears become accustomed to things like Auto tune, heavy compression, would anyone care if we stopped doing these things?
• Loudness Wars- does anyone care anymore?
• Mix Assistants E.g EZ mix, is it cheating?

Finds of the week:

Julian:Using what you already have in the studio (Carbon story, Caldigit Ethernet, audio key on piano)
Ashea: Audio Ease- Speakerphone 3
Paul: BlackMagic UltraStudio Recorder
Luke:  Leaf Audio 

In this podcast short Russ Hughes explores how audio professionals can get ahead in marketing. "I remember being on Zoom call with some of the most respected names in music production some time ago. I was talking about marketing strategies to help them get new clients and to grow their businesses. As we went through the Q&A time and the session drew to a close one of them said; “What we really want is for you to do this for us!” They weren’t joking, they all knew how important marketing is, but all hate the thought of doing it.

If that’s you, then here’s my attempt at helping those of you who want to get ahead in audio when you hate the thought of marketing."