I'm playing all night long at Venue MOT in London on 14 Nov. Sign up for tix here: https://ra.co/pre/2527068

Sign up for free to join our community.

--

Jend is a producer and DJ who has built an impressive following on streaming platforms and social media using a very interesting set of strategies adapting from his time in drop shipping. So we are getting deep into the weeds of digital music marketing on this week's podcast, and while it gets a bit technical in places this is a really interesting conversation from the perspective of building an audience completely independently in a way that just wasn't possible before the digital model.

He offers a version of his strategy via his Intellijend platform, which automates many of the processes and makes the whole thing a lot more manageable for the typical expert DAW technician who has never opened Facebook ad manager.

We talk about how he came up with these approaches to music marketing and how to implement them, building them into a product for other artists to use, and also the necessity for music to live in the real world and different ways to achieve this in a similar DIY way.

This is the antidote to moaning about Spotify and telling people to buy CDs... get involved!

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MERCH: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!

Visit the store here: hotflushrecordings.com/shop

--

Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club

You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/

If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.

You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.

Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.

Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

00:00 Intro

04:30 Jend

09:10 How to market a song

26:10 Cynicism, algorithms, and publishing

40:00 Dance music in the real world

Hosted on Acast. See acast.com/privacy for more information.

I'm playing all night long at Venue MOT in London on 14 Nov. Sign up for tix here: https://ra.co/pre/2527068

Sign up for free to join our community.

--

On the podcast this week...

What you need to do to become a DJ in 2026. I mean a good DJ.

Why you should learn to beat match, preferably on vinyl.

Why you should learn to use Ableton.

Why you should take digital marketing seriously.

Why you should respect the worst aspects of the industry.

This is not an exhaustive study, but it does contain some pretty good pointers.

The Resident DJ article mentioned: https://saxe-coulson.medium.com/the-resident-dj-is-infrastructure-too-b2cc760c6f69

The Manual by The KLF: https://www.scribd.com/document/955029/KLF-the-Manual

Back next week with a guest!

--

MERCH: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!

Visit the store here: hotflushrecordings.com/shop

--

Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club

You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/

If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.

You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.

Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.

Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

00:00 Intro

01:10 DJing on hard mode

04:40 How to be a DJ

06:11 The techniques

10:35 The canon

12:20 The basics of Ableton

13:55 Warm up and closing

17:00 Being the headliner

19:45 Tell your story

23:20 Identity and tribes

25:25 Is all publicity good publicity?

30:50 The KLF and The Odyssey

Hosted on Acast. See acast.com/privacy for more information.

On this episode...

Why Distrokid selling to CVC will lead to more AI music.

What Kobalt selling to Primary Wave means for the majors.

Why the industry is counting on the hybrid musicians of the future.

Were the Odyssey casting decisions part of the marketing campaign?

And what Suki Waterhouse could learn from Boy George...!

Read my 2000 word essay on the Burial / dubstep conundrum: https://www.patreon.com/scubaofficial/posts/eyes-back-puzzle-164702147

--

NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!

Visit the store here: hotflushrecordings.com/shop

--

Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club

You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/

If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.

You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.

Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.

Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

00:00 Intro

02:59 Releases roundup

07:40 CVC buys Distrokid

15:27 Primary Wave buys Kobalt

21:10 AI copyright regulation

30:57 Suki Waterhouse and Boy George

35:50 Is Christopher Nolan a troll

Hosted on Acast. See acast.com/privacy for more information.

Even if it's not just a very effective bit of marketing, John Summit should definitely turn heel.

On this episode we also discuss other notable examples of music industry creative stunts including Chuck D vs Flava Flav, Fifty Cent vs Kanye, Green Day vs The Network, and The KLF vs a million pounds.

--

NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!

Visit the store here: hotflushrecordings.com/shop

--

Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club

You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/

If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.

You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.

Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.

Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

00:00 Intro

02:41 John Summit vs Pete Tong

10:00 Chuck D vs Flava Flav

15:12 Green Day vs The Network

20:06 Fifty Cent vs Kanye West

23:05 Joaquin Phoenix

25:24 The KLF vs a million pounds

30:12 Conclusions

Hosted on Acast. See acast.com/privacy for more information.

No, really it does.

In this episode we discuss a series of articles recommended by friend-of-the-show Darren Hemmings in this substack post.

As the title suggests, we consider the ethics of AI music from two separate angles.

And finally we look at the increasing dominance of standup comedy in the ecosystem of live events.

I will never stand being accused of cynical ragebait!

--

NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!

Visit the store here: hotflushrecordings.com/shop

--

Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club

You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/

If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.

You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.

Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.

Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

00:00 Intro

03:58 Changes in the business of social media

08:08 dBridge Substack post

16:35 Is algorithmic influence any different to human influence?

19:44 Why musicians hate the press

24:52 Dance music deserves to be destroyed by AI

35:03 The success of standup comedy

41:37 Transgressive comedy vs music

51:48 Conclusions

Hosted on Acast. See acast.com/privacy for more information.

What does the new age of oligarchy mean for the future of art and the cultural sector?

And what can we learn from previous era of extreme inequality?

Weighty question on this episode of the podcast...

--

NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!

Visit the store here: hotflushrecordings.com/shop

--

Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club

You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/

If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.

You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.

Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.

Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

00:00 Intro

02:30 Elon, Tesla, and SpaceX

07:23 The Gilded Age

10:34 Andrew Carnegie

27:27 Busting the Trusts

31:24 Help needed now

36:36 How left wing are you?

Hosted on Acast. See acast.com/privacy for more information.

NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!

Visit the store here: hotflushrecordings.com/shop

--

Corporate money is the wellspring of great art... discuss!

Also, the demise of Nina, Juno Download, and eventually Subvert.

--

Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club

You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/

If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.

You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.

Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.

Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

00:00 Intro

03:18 Money and art

11:04 Downloads are dead

23.33 Conclusions

Hosted on Acast. See acast.com/privacy for more information.

NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!

Visit the store here: hotflushrecordings.com/shop

--

Carl Craig is a producer, DJ, and label owner from Detroit. 

A feature-length documentary, Desire: The Carl Craig Story, is available to stream now. 

Listen to the reissue of 'Meditations' LP.

We discuss the history of Detroit music, the development of techno, the influence of other areas of popular culture on dance music, and the breadth of his musical experiences from playing guitar in bands as a teenager to being a current artist-in-residence at Michigan State University.

This is a conversation with a true legend who does not disappoint! 

--

Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1

You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/

If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.

You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.

Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.

Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

00:00 Intro

02:00 The documentary

07:15 Judging artists' work

14:08 Jungle and the UK rave scene

20:29 Breakthrough and early material

25:20 Popular culture and dance music

31:55 Collaboration and solo work

35:48 Bring back guitars

41:55 The Electrifying Mojo

54:46 Techno and Motown

01:01:58 Frankfurt vs Berlin

01:08:50 Black music and diversity

01:19:47 Artist in residence at MSUFCU

Hosted on Acast. See acast.com/privacy for more information.

MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!

Visit the store here: hotflushrecordings.com/shop

--

Singles Club is a series of podcasts we do over on our Patreon. Sign up for less than the price of a cup of coffee to get all 20+ episodes!

--

Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1

You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/

If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.

You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.

Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.

Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

Hosted on Acast. See acast.com/privacy for more information.

MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!

Visit the store here: hotflushrecordings.com/shop

--

The bulk of this episode is a deep dive on the Live Nation / Ticketmaster situation.

We look at the system of practices that has developed since the merger in 2010, the recent ruling, and the possible future arrangements in a world where the ruling (currently subject to appeal) is put into practice.

But separately, we also discuss why the Chaotic Good marketing approach is actually a good thing for music...!

--

Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1

You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/

If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.

You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.

Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.

Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

00:00 Support the podcast

03:00 Is Chaotic Good actually good?

07:28 Ticketing

31:41 Closing

Hosted on Acast. See acast.com/privacy for more information.