Ben and Jacob explore the question of where to begin if you want to have an app made. They start by discussing why someone might want to create an app to solve a problem, reach a new audience, or create a new revenue stream. They then break down the app development process into several stages: ideation, wireframing, prototyping, and development. Throughout the episode, Ben and Jacob offer tips and insights on each step of the app development process, such as how to conduct user research, how to choose the right features for your app, and how to work with a development team. They also discuss some challenges and pitfalls that can arise during the app development process. Overall, Big App Energy Episode 1 provides a helpful overview of the app development process, offering insights and advice to anyone interested in creating an app.