Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital marketing agency that has helped thousands of brands grow through data-driven strategies and community-focused storytelling.

WESA Retail Roundup March 19, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Molly Hawkins of Hawke Media
4. Presented By: Western English Sales Association

Time Stamps:

1. 00:59 - Molly intro & podcast plug
2. 02:08 - What Hawk Media does
3. 04:00 - Social media overwhelm
4. 06:26 - Quick wins vs long game
5. 07:30 - Programmatic retail explained
6. 10:00 - Discovering brand story
7. 14:48 - Finding your “one thing”
8. 16:24 - Community, shop dog & “silly sells”
9. 18:39 - Gear Aid case study
10. 20:00 - Customers as ambassadors
11. 24:11 - Lessons from big brands
12. 31:47 - Metrics that matter
13. 37:39 - How to contact Molly & wrap-up