Claudia Harvey is probably one of the very few women who has done it all. She is a global entrepreneur and investor, speaker and influencer, bestselling author, philanthropist, and, more importantly, a proud mom of three. However, Claudia admits her whole career did not happen overnight. It took her over years of developing and moving from one stepping stone to another. Today, Claudia opens up about the things she has to go through to become the success that she is – starting up her thriving business and putting up an incredible brand. She demonstrates how to capitalize on opportunities and take concepts into the market, and expands on the power of your network. A renaissance woman, Claudia, also talks about her family life, her motivation and inspiration, and what she calls the “three pillars of possibility.”

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Big Brand Formula Community today:

• gerryfosterbranding.com
• Twitter
• Facebook
• LinkedIn
• YouTube

How can you make your brand more memorable and impactful to your target clients? Today, Gerry Foster unpacks the importance of making your brand stand out from the competition. A big part of what makes these brands and many others so attractive is a human connection. A heart-centered brand rather than a hit-centered product is necessary for the sustainability of any product. Join Gerry as he briefly shares to you the key to having a brand that matters.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Big Brand Formula Community today:

• gerryfosterbranding.com
• Twitter
• Facebook
• LinkedIn
• YouTube

In this day and age, selling is no longer about what you let your consumers see. It is now about how you make them feel. Host, Gerry Foster, discusses the impact and importance of making an emotional connection, most especially when it comes to branding that eventually carries over to marketing. He makes great points about how emotions come into play with buying decisions, giving you some concrete examples of big brands playing this card. Learn more about how you can work with that emotional connection with your products and services in this episode.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Big Brand Formula Community today:

• gerryfosterbranding.com
• Twitter
• Facebook
• LinkedIn
• YouTube

Pay attention to what your customer wants and then sell it to them. On today’s show, Gerry Foster reminds us to always be customer-centric when aiming for growth. Understanding the difference between the audience’s wants and needs is essential. Gerry teaches us how we can determine these two and notes the importance of speaking to the wants of the client. In a competitive market, you must find a way to be distinct at the same time satisfy your customers’ wants.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Big Brand Formula Community today:

• gerryfosterbranding.com
• Twitter
• Facebook
• LinkedIn
• YouTube

A successful and great brand is built around simple ideas. Simplicity is everything to make a great brand. In this episode, Gerry Foster provides amazing and helpful tips on how you can make marketing and selling a lot easier and leverage your success. He also talks about visual branding, brand preference, how to maximize your sales, and so much more.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Big Brand Formula Community today:

• gerryfosterbranding.com
• Twitter
• Facebook
• LinkedIn
• YouTube

You either innovate, rebrand, fade into the background, or be a different shade in order to achieve total branding success. This is what Gerry Foster believes will happen if you do not stand out from everyone else. In this episode, he talks about how you can make your potential customers care about your brand identity from others. He taps into enhancing customer experience through innovation and cites some famous brands that took customer experience to a whole new level and stood out in their niches.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Big Brand Formula Community today:

• gerryfosterbranding.com
• Twitter
• Facebook
• LinkedIn
• YouTube

Branding is when people associate something meaningful and exciting with your name, product, or service. How exactly do you go from being a commodity to standing out from your competition? In today’s episode, premier keynote speaker and leading authority on achievement, Les Brown, talks about all things branding with host Gerry Foster. Les tackles how a positive mindset becomes a catalyst for a good brand while Gerry reinforces the theme by sharing his extensive experience in Procter & Gamble. Together, they answer the most crucial questions about branding, brand image, and personality, and how you can successfully brand yourself and your business in a way that makes your competition irrelevant.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Big Brand Formula Community today:

• gerryfosterbranding.com
• Twitter
• Facebook
• LinkedIn
• YouTube

In this last segment of the 12 Tenets of a Big Brand series, Gerry Foster shares a goal that points your business in the right direction and three qualities that every entrepreneur should possess to have a brand that brings tremendous delight to its customers which results to brand preference and loyalty for years to come.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Big Brand Formula Community today:

• gerryfosterbranding.com
• Twitter
• Facebook
• LinkedIn
• YouTube

Standing out in a highly competitive market requires you to have a memorable and impactful idea. When putting your brand out in the market, take note that you do not necessarily need to come up with something that is unique. You can make an existing idea better and capitalize on that. Today, Gerry Foster shares tenets 5 to 8 of his 12 Tenets of a Big Brand and shows you how you can make your brand more promising.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Big Brand Formula Community today:

• gerryfosterbranding.com
• Twitter
• Facebook
• LinkedIn
• YouTube

Creating a brand for your small business is more important than ever before. A brand will separate you from your competitors and give you an edge, attract customers, and give people a compelling reason to buy from you. In short, a brand will make you money. In this episode, Gerry Fosters shares tenets 1 to 4 of his 12 tenets of a big brand. Tune in because this is going to help you regardless of what you sell.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Big Brand Formula Community today:

• gerryfosterbranding.com
• Twitter
• Facebook
• LinkedIn
• YouTube