A logo is not the only thing that draws people to your brand, it can also be you. Gerry Foster notes that if you create your magnetic brand, you can lure as many clients or the audience as you want. Here, he offers some key advice as to how you can do so by being really clear on what business you’re in so that you can excite, delight, and ignite your market and have people do what you want them to do. Simply speaking, you have to give people a reason to notice your brand and buy from you. You can do that by understanding the branding process, cutting through the clutter, and moving your way through the jungles of resistance.

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The world is rapidly changing day by day. For businesses, that means having to keep up in order to stay relevant. One of the most important steps to take to not lose sight of your place in the market is by truly knowing the business you are in. In this episode, Gerry Foster takes the time to explain what it means to really offer value to your customers without getting replaced later on. He lays down some great examples of businesses to learn from, and touches on branding and understanding why relevance overpowers being just different.

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A logo can say a lot about your brand or business. That is why it helps to bring in an expert on that to tell us how we can create one of our own. Graphic and web designer and business consultant David Pyke shares some vital steps that you can take to make branding work for you. As David lays down the importance of fonts and typefaces on a brand’s impact to potential clients, he also points out why understanding the target audience and their conscious decision is a vital part of the design. Learn more about branding and creating a logo in this episode ad David gets down on the entire design structure, the importance of finding the right designer for the job, and the three must-have components of a strong logo.

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Too many products and services these days are so much alike that the only difference is in the kind of marketing that the company does. This is because they are forgetting their true reason for being. In this episode, Gerry Foster reminds you to ask yourself again what is it that’s going to motivate people to buy your brand and help form real loyal connections? As he shares examples of various brands that have used their uniqueness to propel to the top of the chain, he also emphasizes the importance of a vision and mission and how it can guide you in your branding.

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People always prefer brands that matter and have value where they get what they are paying for. Gerry Foster tackles another formula for making your brand bigger. Don’t miss this episode and learn from a real-life example how to maximize your website and marketing materials effectively, as well as discover ways to show a unique and unrivaled value that will have you competing in the global marketplace.

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There is only one you, and what you have makes you stand out from the rest of the world. In this episode, Gerry Foster continues his discussion about branding yourself, broadening his concept of branding your brilliance. When do you shine the brightest? He leads you to answer this question and reminds you of the inner power that you have that allows you to stand out and be remembered.

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What can you say or do better than any other company offering services or individuals you may be competing against that will ultimately sell your brand and pool customers? Answering this question will require you to identify some things that truly are unique because you’re looking for that idea that people care about but that no one else has thought about. In this episode, learn how you can big brand yourself or your services with that big brand idea that’s significant, relevant, and meaningful.

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There is nothing more important than your brand. The reason why so many brands that start off as small businesses are able to achieve incredible success is because they start off with making sure that their brands are built around what’s called a big brand idea that your market cares most about. It’s all about branding that pure desire – something they find significant, relevant, or has meaning. Go out of the way to make sure that the customer will see you offering something that is very unique and distinctive. Be on your way to much greater success as you learn how you can let people know that your brand can and will deliver.

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There are many layers to a brand. One of the important layers is making sure that the product is designed and packaged the right way so that you can stand out, get noticed, and attract the types of customers you’re looking for. In this episode, branding expert Tracy Hazzard shares the secret to creating and designing products. With over 25 years of innovation experience, Tracy has ghost designed 250-plus products and 37 patents that have brought $2 billion worth of retail sales to small and large design leading brands. Branding your product is all about getting the customer to see your product. Today, Tracy dives into the importance of market and brand focus, as well as understanding who you are at the core and who your target customer is.

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In a market of similar brands and products, standing out can be quite challenging. In this episode, Gerry Foster shares some tips on how you can make a brand of your own, market your product, and stand out from a sea of lookalikes. Providing value makes you unique, and Gerry lays down some examples from products like Gatorade and Coppertone. Start thinking about what you stand for and how it can benefit your clients as you learn from this episode how.

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