Big Business Mistakes

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Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

In our latest podcast episode, our hosts dive deep into the core principle of business triumph: the POWER of a top-tier product! 🌟

Here's the scoop: Marketing and sales? They're important, no doubt. 📢💼 But, they can't perform miracles if your product falls short. 📉

Our hosts drop the truth bomb! To secure long-lasting success, your priority should be this: INVEST in your product! 🛠️💎

Don't chase leads and sales blindly. 🚫📈 Instead, channel your resources where it counts – IMPROVE your product. 📈🔧

Tune in now and unlock the secret sauce to business prosperity! 🎧🔐 #ProductMatters

I Can't Believe They Said That:

“If you're just making sales and not creating customers, you're hurting your brand and your reputation." - Brandon Poulin

"Yeah, like how do you how do you make your customers buns warm?" -Brandon Poulin

Don’t Mistake Forgetting These:

00:07:10 Great marketing vs great product.

00:11:35 What is your $5 crockpot?

00:19:12 How will you know what to fix if you never ask?

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

Discover the keys to business success in this must-listen episode of Big Business Mistakes! Join hosts Brandon and Kaelin Poulin as they dive deep into the art of product positioning, a critical factor in your company's prosperity.

Picture this: Would you try to sell a plane ride to someone dreaming of a beach vacation? Of course not! Brandon and Kaelin drive home the point that it's all about selling the beach itself—the ultimate destination. Learn why delivering genuine value and catering to your customers' needs is paramount.

But that's just the beginning. They reveal the secret sauce of connecting your customers' pain points to their desired outcomes. This connection, they emphasize, is the cornerstone of building a thriving business.

Don't miss out on the invaluable insights shared by these seasoned entrepreneurs. Learn from their mistakes and triumphs, and uncover the strategies to take your business to new heights. Tune in now and supercharge your business success!

I Can't Believe They Said That:

"It's like a pain beach sandwich." - Brandon Poulin

"What's it going to feel like? What's the emotional state they're going to be in? What's the sensory words of how it's going to look, taste, smell, feel like?” - Kaelin Poulin

Don’t Mistake Forgetting These:

00:15:21 Identifying your ideal client and sticking to serving them.

00:22:57 Understanding customers pain points is the gateway to a great product.

00:32:18 The power of relating your products to a feelings and sensory words.

Ready to Multiply Your Wealth? Reserve your seat at Financial Legacy:

https://theenterpriseceo.com/legacy

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

Hey fellow entrepreneurs, get ready to dive in to begin your Financial Legacy! Ever felt like your journey to success is a wild ride with no guidance? 🎢💰 Well, Brandon and Kaelin Poulin are here to spill the beans on all the ups and downs of keeping, multiplying, and protecting your hard-earned money. 🚀💼

I Can't Believe They Said That:

"It's not tax evasion. It's tax understanding and education." - Brandon Poulin

"Because what you don't know can hurt you." - Kaelin Poulin

Don’t Mistake Forgetting These:

• 00:06:50 - Keep more of what you earn and reduce taxes legally.
• 00:15:53 - Multiply the money you keep by being aware of the smartest investment strategies.
• 00:24:07 Protect your wealth in the modern day by knowing what type of assets you need to keep.

Reserve your spot for our wealth multiplication event Financial Legacy:

https://theenterpriseceo.com/legacy

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

Unlock Your Best Self: Join Brandon and Kaelin on an Epic Wellness Journey! 🌟💪 Ready to uncover the ultimate secrets to vitality and well-being? Dive into this captivating episode as they spill their personal success stories and life-changing insights. 🎙️🏋️‍♀️ Discover the transformative magic of taking small, powerful steps for 30 days to revamp your lifestyle. Delve into the mind-blowing world of genetics and nutrition, as they demystify gene mutations and expose the shocking truths about the benefits behind learning what YOUR unique body needs to optimally operate. 🧬🍔 Unveil their exclusive water and sauna rituals, uncovering the revitalizing potential of pristine water and sauna therapy. 🔍🚿 Ready to elevate your well-being game? Tune in now for an indispensable roadmap to your healthiest, happiest self! 🌱🔥

I Can't Believe They Said That:

"Doing everything all at once in health is overwhelming and unsustainable." - Kaelin Poulin

"Bottled alkaline water is an absolute scam." -Brandon Poulin

Don’t Mistake Forgetting These:

• 00:05:35 What epigenetic testing did for our family’s health.
• 00:11:32 Once we learned what was causing our brain fog, anxiety, we never looked back.
• 00:18:14 Invest in high-quality water filtration.
• 00:21:23 Sauna-ing wrong.

Resources:

10X Health

Own It Health

Wake Up and Read The Lables

Thrive Market

Whoop Band

Mito Red Light

Cold Plunge

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

Unlock Your Peak Performance: Discover Secret Health Hacks for Thriving Entrepreneurs! 🚀🌿 Join Brandon and Kaelin Poulin on a transformative journey as they unveil game-changing health strategies honed over a decade of experience, impacting over 700,000 lives! 🌟🔥 Dive into personalized wellness techniques, decode your body's signals, and supercharge your success with expert insights. 🏋️‍♂️🥗 Don't miss the exclusive revelation of the hidden link between health and wealth, a priceless asset for every hustling entrepreneur. 📈💼 Ready to ignite your health revolution? Tune in NOW to revolutionize your well-being while conquering the business world! 🎧🎙️

I Can't Believe They Said That:

"I was like eating quadruple baconators every night." -Kaelin Poulin

"It matters what exercise you do and how much you eat period." -Brandon Poulin

Don’t Mistake Forgetting These:

Being familiar with the addiction to fast food that holds the best of us back. [00:03:15]

Whatever program that you will actually stick to is the best program. [00:06:23]

Chasing false image and the downward spiral that follows. [00:13:28]

Treating your body like a racehorse. [00:19:55]

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

Get ready to discover the secrets behind Brandon's superpower of execution. He's known for being the fastest executor in the game, and today he's going to reveal his ultimate execution system that has helped him grow a 150-employee organization and achieve over $200 million in revenue.

I Can't Believe They Said That:

"Talk is so cheap. It's like, show me your actions and I'll show you who you are." - Brandon Poulin

"Using these tools, like this is really it, right? Like this is the ultimate execution system." - Kaelin Poulin

The Mistakes:

Not taking notes with intention and using bolding effectively. 00:06:00

Not utilizing the airlock system to store and prioritize action items. 00:12:08

Failing to prioritize actions based on profit and revenue, cost reduction, maintaining profit and revenue, daily operations, and everything else. 00:19:23

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

In a world where the pressures of entrepreneurship can strain even the strongest relationships, Brandon and Kaelin open up about the challenges they faced in their marriage while building a successful business. From the toxic belief that growth and output are the only measures of success, to the struggle of finding balance between work and play, this podcast episode delves into the raw truths and golden lessons of how their business almost broke their marriage. Get ready for a juicy and eye-opening discussion on the delicate dance between love and business.

I Can't Believe They Said That:

"Our business actually almost broke our marriage several times." - Kaelin Poulin

"Anything healthy grows." - Brandon Poulin

The Mistakes:

Not prioritizing their relationship and allowing the business to negatively impact their marriage. 00:02:09

Not recognizing and embracing each other's unique strengths and talents, and trying to fit them into predefined roles. 00:05:06

Not maintaining a healthy balance between work and personal life, and not prioritizing enjoyment and adventure in their relationship. 00:19:33

You are going to want to remember this:

Different brain styles cause conflict. 00:08:38

Independent producers are not managers. 00:12:05

Marriage over selfish ambitions. 00:32:52

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Are you feeling stuck in a business or career that no longer brings you joy? Do you find yourself constantly questioning whether it's time to quit and move on?

In this episode of the "Big Business Mistakes" podcast, hosts Brandon and Kaylin Poulin dive deep into the topic of knowing when to quit, when to hold on, and when to fold. They share personal stories and lessons learned from their own experiences, including the pain of holding onto employees who have reached their limit, the struggle of being in the wrong business vehicle, and the challenges of letting go of failed initiatives. If you're feeling overwhelmed, unsure, or stuck in your current situation, this episode will provide you with valuable insights and guidance on how to make the difficult decision of when to quit and when to move forward.

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

I Can't Believe They Said That:

"You know when to quit when you're playing not to lose instead of playing to win." - Brandon

"When people show you who they are, believe them." - Brandon Poulin

"You have to kind of manage the expectations of others and the things that they're telling us." -Kaelin Poulin

The Mistakes:

Holding onto an employee for too long, even when it it clear they reached their limit. 00:03:20

Being in the wrong vehicle (network marketing) and realizing it was time to quit and find a new opportunity. 00:14:39

Brandon talks about launching a referral program that ended up falling flat and having to be given up on due to lack of interest and effectiveness. 00:24:09

Kaelin shares a time when she wanted to quit everything and had to take time away to reassess and determine which roles and responsibilities needed to be folded. 00:30:07

Resources:

https://theenterpriseceo.com/360audit

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Picture this: a life where you have more time for the things you truly love and cherish. Join us as we unlock the secrets to mastering the art of time management and delegation of household responsibilities. Say goodbye to overwhelming chores and embrace the freedom of reclaiming your precious moments.

Entrepreneurs, this one's for you!

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

I Can't Believe They Said That:

"This person who can help you in your house alleviates so much from your personal life and the stress and the time there." -Brandon Poulin

"You need more time to do the activities that matter, that move the needle, that grow the business, that in the IGAs, the income generating activities." - Brandon Poulin

Common Mistakes:

Not leveraging household help efficiently. 00:12:18-00:14:27

Not considering the value of time when outsourcing tasks. 00:18:21-00:20:33

Not delegating household tasks effectively. 00:28:10-00:30:36 

Resources:

HelloFresh

Taskrabbit

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Welcome to the Big Business Mistakes Podcast Show! In this episode, we dive into the world of ad hacking and the importance of creating multiple ads for marketing success. Brandon and Kaelin share their proven strategies for analyzing and saving effective ads, leveraging the creative power of other companies, and finding inspiration in different industries. This one’s jam packed with the good stuff you don’t want to miss!

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

"Best known beats best." - Kaelin Poulin

"If you're an agency right now and you're listening, you could literally use this as your agency, as your creative process." -Brandon Poulin

Key Moments:

Get a leg up by using tools that allow you to analyze other people’s successful ads. (00:15:00-00:17:12)

Common Mistakes:

Relying on a single ad for success. (00:02:29-00:04:21)

Not analyzing and saving effective ads for reference (00:17:08-00:19:16)\

Not leveraging the creative power and current marketplace results of other companies from other industries. (00:19:10-00:21:33)

Not providing messaging for ads and creating different iterations (00:21:29-00:23:43)