Big Deal Energy

Big Deal Energy

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Big Deal Energy episodes

  • Why More Marketing Won't Get You More Clients

    In this episode we are talking all about building predictable revenue into your business WITHOUT doing more marketing.

    Join Laura's Business by Design Q3 Business Planning workshop on July 8th, 2021 to develop your plan for predictable revenue.

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    14 min
  • Getting to Know Trauma and the Danger of Spiritual Bypassing with Kaylee Friedman

    Kaylee Friedman is a trauma informed psychotherapist, speaker, and mindfulness instructor living in Princeton, New Jersey. She teaches people how to undo a lifetime of cultural, familial, and trauma-related conditioning so that they can unearth and reconnect to their deepest selves. Kaylee uses a variety of tools such as yoga, mindfulness, and reiki to integrate whole-being wellness into her work. She is currently seeing individuals and couples for counseling at Olive Branch Therapy Group via online teletherapy, teaching mindfulness workshops, and can be found on instagram @kayleerosetherapy sharing guided meditations and psychoeducation and at https://www.kayleerosetherapy.com/

    Brave by Design helps consultants and digital agencies get booked solid with clients they love. Your most profitable year begins today. Take the quiz to discover the hidden revenue in your business. bravebydesign.net/quiz

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    38 min
  • What Makes a Great Manager with Heidi Craun

    This week’s Hot Girl Summer episode revisits one of our earliest interviews with Heidi Craun on what makes a great manager. Whether you’re managing a team or building a team, Heidi’s insight comes from years experience managing teams at Expedia and now as Head of Customer Experience at Clearcover. 

    In this episode you’ll learn:

    • ⁠The power of vulnerability in managing teams⁠
    • How to have difficult conversations⁠
    • How to set up your employees for success

    Brave by Design helps creative consultants get booked solid with clients they love.Your most profitable year begins today. Take the quiz to discover the hidden revenue in your business. bravebydesign.net/quiz



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    36 min
  • How To Be More Confident with Alyssa Dver

    “Yes or no, you’re confident. Now here’s where the definition gets really interesting for me personally. People often say they feel confident or they are kind of confident, and that is not correct. You either are or you are not. Just like being pregnant, you are or you are not.” - Alyssa Dver

    Today we’re talking about something that is such a hot topic, and that is confidence. Confidence is magnetic, but how do we be “confident?” Our guest for this episode of Brave By Design is an expert on this topic, and she explains how not only is confidence a choice we can all make, but you can empower your own as well as the confidence of other people.  

    Alyssa Dver is the Chief Confidence Officer, CEO and co-founder of the American Confidence Institute (ACI) which shares science-based ways to sustainably increase personal, academic & professional confidence.

    If you’ve ever wondered how some people can be confident and seemingly radiate it at will, what Alyssa reveals about confidence in this episode could change everything for your life and career. 

    Brave by Design helps creative consultants get booked solid with clients they love.Your most profitable year begins today. Take the quiz to discover the hidden revenue in your business. bravebydesign.net/quiz


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    30 min
  • Announcing Our Hot Girl 🔥 Summer Series

    What makes a hot girl summer? It’s certainly not about what size clothes you fit into or how much Botox you’ve had, or what swimsuit you’re wearing. It’s about feeling amazing, as you are, fully accepting yourself, acknowledging your gifts and talents and feeling confident to share yourself with the world! There is just nothing hotter than an empowered woman, full stop.

    In this episode you'll learn more about what we have planned on Brave by Design for our Hot Girl Summer Series!

    Links: The Profitable Creative Quiz

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    7 min
  • Hitting Pause and Creating Space with Angela Lussier

    “[I decided] I’m going to take a break from trying to force things to happen, and to force myself to build a business during a time when everyone is pretty exhausted, struggling, and trying to reinvent and rethink what they’re doing. I just hit pause.” - Angela Lussier 

    Today I am doing something a bit different for the podcast, but it’s a conversation that I feel women entrepreneurs are not having often enough. You’ll meet a very successful woman who is open and honest about the challenges she faced in her life and business since the start of the pandemic, the crossroads she found herself at, and the profound lessons that she’s learned along the way.

    Angela Lussier started off as a self-described “shy girl” and is now an award-winning professional speaker, six-time author, two-time TEDx presenter, and entrepreneur. After starting a career consulting business in 2009 with no marketing budget, Angela decided to offer free workshops to become known in her field. In her first year of business, she gave hundreds of presentations, published her first book, spoke at TEDx, and started to receive calls from corporations and conferences asking her how much she charged to speak. This launched her into a speaking career she never expected to have.

    Today, Angela is the founder of the Speaker Sisterhood, one of Boston’s Best Speakers and she hosts Claim the Stage, a public speaking podcast for women. 

    As you’ll hear, Angela has grown so much over the last year, and it was so refreshing to hear someone who has achieved so much share a behind-the-scenes look at what’s happening in her life. If you think that you are alone in struggling at this time, you’re really not. This episode is an eye-opener, and proof that each one of us is worthy. We just need to remember that it is ok to hit pause to enjoy the things in life that really matter.

    Connect with Angela: https://speakersisterhood.com/ 

    Remember to hit SUBSCRIBE wherever you listen to podcasts!

    Are you a service-based business who wants to build your brand and get booked solid? Learn how podcasting helped Laura do that over at: podcastbrandlab.com

    What You’ll Hear In This Episode:

    • The crossroads Angela recently found herself at, and the current events that left her wondering how to keep her business going [6:47]

    • A big pivot she decided to take late last year, and what left her most disappointed in this transition [9:18]

    • Why Angela decided to “hit pause” and the reasons it was so uncomfortable at first for her to do this [11:53]

    • A time I left my own personal brand out of my control, and the lessons I learned from this experience [15:06]

    • How her audience responded when she got real and had an honest conversation with them about her struggles [18:17]

    • The ways that Angela is finding more joy in her life by pausing [19:31]

    • What’s being created in her life and business through this transition and time of loss and chaos [24:43]

    • Why our worth isn’t tied to how hard we work or how much we do [27:53]

    • How Angela faced a fear of being “left behind” an has personally thrived as a result [32:12]

    •  Her best advice for others facing uncertainty right now [36:52] 

    Additional Links & Resources:

    Angela’s Instagram & Email  

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    41 min
  • How to Move Out of Pain, Unwanted Behavior and Stress with Elisabeth Kristof

    “Everything that we experience, our body is experiencing it also. So, if we have a stressful situation, not only are we experiencing that in our mind, but in our body as well.” - Elisabeth Kristof 

    I am completely obsessed with somatic intelligence, which is why the conversation I had with today’s Brave By Design guest was so fascinating. A lot of times we try to think our way out of anxiety, depression or other problems, but there is a better way if we work with our body and nervous system - instead of against it. 

    Brain-Based Wellness with Elisabeth Kristof is a combo of applied neuroscience training and high-education, high energy at-home workouts that include strategic muscles toning, HIIT cardio and brain-based Pilates.

    This wellness practice also includes somatic (body-based) meditation, breath work and cranial nerve stimulation for well-being and nervous system health. This is a space for growth-oriented people to come together and support each other in achieving health and vitality.

    Elisabeth and I really only began to scrape the surface in this 30-minute discussion, so I encourage you to try the exercises she described each day to regulate your nervous system, and let us know what it opens up for you. 

    Connect with Elisabeth: https://brainbased-wellness.com/ 

    Remember to hit SUBSCRIBE wherever you listen to podcasts!

    Are you a service-based business who wants to build your brand and get booked solid? Learn how podcasting helped Laura do that over at: podcastbrandlab.com

    What You’ll Hear In This Episode: 

    • Elisabeth’s own story and the extreme trauma she faced that resulted in her life falling apart [1:59]

    • What she learned about her nervous system that allowed her to reconnect with her body and start the recovery process [3:09]

    • The work she now does to teach people how to interrupt a loop that is so harmful to our well-being [5:42]

    • What happens when we don’t feel our way out of stressful situations and change our thoughts around it [6:40]

    • Some common issues that Elisabeth sees in the people she works with, and how she reframed her own visibility in order to help even more people [8:17]

    • A current issue I’m having with my health and the ways that she recommend I address it [15:02]

    • Why people really resist change, and what we can do to make change permanent, rather than just temporary [19:22]

    • How you can start to use the pain you’re feeling as an assessment [28:27] 

    Additional Links & Resources:

    Elisabeth’s Free Intro to Applied Neurology Course and Morning Practice

    Her Instagram 

    The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma

    by Bessel van der Kolk


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    32 min
  • Human Hacking, Empathy and Influence with Chris Hadnagy

    “I realized that we can use human hacking skills in a positive way. How do you use it as a partner, employer, employee, a parent or as a child? How can you use these skills to get things you want out of life, while leaving people feeling better for having met you, and not being a malicious person?” - Chris Hadnagy 

    If you’ve ever wondered how you can show up so that the person you are talking to is more receptive to what you have to say, while leaving the other person better off for your interaction with them, you’re going to love this episode. Today on Brave By Design I’m scratching my human behavior itch with one of the most renowned experts in the field of social engineering, as we talk human hacking, empathy, and influence, to name just some of the topics we cover.  

    Chris Hadnagy is a global security expert and master hacker. He is the founder and CEO of Social-Engineer, LLC, the creator of the popular Social Engineer Podcast, website, and newsletter, and designed “Advanced Practical Social Engineering,” the first hands-on social engineering training course and certification for law enforcement, military, and private sector professionals. He is the bestselling author of four technical books for security professionals: Social Engineering: The Art of Human Hacking; Unmasking the Social Engineer: The Human Element of Security; Phishing Dark Waters: The Offensive and Defensive Sides of Malicious Emails; and Social Engineering: The Science of Human Hacking, which is now in its second edition. He is also the founder, executive director, and board member of the Innocent Lives Foundation, a nonprofit that fights the sexual abuse of children.

    By shifting your approach to difficult conversations and making a conscious effort to practice empathy towards the other person, you will see more great things come to you in your life. Try it, and let Chris and I know how well these techniques work for you! 

    Connect with Chris: https://humanhackingbook.com/ 

    Remember to hit SUBSCRIBE wherever you listen to podcasts!

    Are you a service-based business who wants to build your brand and get booked solid? Learn how podcasting helped Laura do that over at: podcastbrandlab.com

    What You’ll Hear In This Episode: 

    • How Chris got into the type of work he does today, and the unique occupations he’s held along the way [2:21]
    • The way he discovered the power of social engineering and what motivated him to begin writing books on the subject [6:07]
    • Why human hacking is so important for people to learn about [8:11]
    • What are the key differences between influence and manipulation, and a fascinating experiment from Chris’ own life that demonstrates this [10:24]
    • How we can begin to genuinely build more rapport with others, and what not to do [18:59]
    • What he means when he says that we can elicit emotions in others by expressing those same emotions in ourselves [22:50]
    • The approach Chris recommends taking when engaging someone in a difficult conversation [26:50]
    • His thoughts on “cancel culture” and the only way that we can move forward from it [38:43]

    Additional Links & Resources:

    Support the show
    47 min

About Big Deal Energy

From the publisher's feed

Entrepreneurship is meant to open the doors to more revenue and freedom - but how does that actually happen? On the Big Deal Energy® podcast, host and business mentor Laura Khalil pulls back the…