LISA CORDUFF the Queen of Raw & Real Business Leadership
Ahhhhh I'm so excited to introduce Lisa Corduff to you. We basically had a chat and catch up and invited you along. But as you know, I'm totally into cracking the FB Page Nut lately.
FUN FACT: I was actually in the middle of the NULLABOR (Australia's longest, straightest stretch of road... 2 days of solid, non-stop driving to cross it) when I recorded this interview with Lisa! This is one crazy INTERVIEW!) Since I think I was a bit delirious after travelling for 2 days straight, and only stopping overnight at the Western Australia border.
- I got to Norseman (the official end of the Nullabor) at 5.30pm
- Hubs found a playground
- Kicked the kids + hubs out of the car
- And they played in the DARK and watched the trains go past as I did this interview in the car!
- It was freakin hilarious
- So memorable.
- Such a great real and raw chat about keeping video, Facebook and business real! Cause that's how Lisa rolls. Leading the way in REAL-ness!
Let Me Introduce the Raw, Real & Awesome Lisa Corduff
Lisa and I have been online friends forever! Since about 2013 when we first did BSchool together. We've watched eachother go and grow from no business to big businesses. Lisa has a knack for keeping it real, with business, with life and with video! We're so lucky that she's created resources and a course to help you with your FB LIVE nut cracking. As you know I'm on a #FBNutCracking mission in 2017 (after cracking the Instagram nut in 2016). And Lisa has been my go-to for FB lives and having a FB page that has more engagement than a hidden FB group. Which for me does nothing for my long-term vision of what my business will be and is. I was committed to cracking that FB nut. Almost like a squirrel dedicated to getting it's acorn. I've been curious about what and how to make your FB page, actually freakin visible. And when it comes to #FBNutCracking Lisa Corduff is my go-to-girl for Keeping it Real with VIDEO! Alot of you have asked me for a course on videos... but I thought 2017 is about working smarter and more substance filled and strategic.
So I decided to bring Lisa on the Podcast and partner up with her for her Keeping Video Real launch! GRAB YOUR FB LIVE RESOURCES - http://bit.ly/keepingvideorealFBliveresources
Cracking that FB Page Engagement Nut In 2016 I was committed to cracking the Instagram nut = #InstaNutCracking (woo hoo - I cracked that nut like a crazy squirrel after an acorn!). In 2017 I am on a mission to crack the FB Page Nut!
I'm calling the mission #FBNutCracking...ORGANICALLY (without FB ads!). So I brought Lisa Corduff on to show us how to crack the FB nut using the power of FB lives and video. HINT: by being yourself, being authentic, connecting and being real. After our chat, I saw that my TOP engaged posts are mostly FB Lives and/or videos. Using FB Live for #FBNutCracking
Behind the Scenes of Online Business
Dot Points Talked About:
- We basically brought you behind the scenes of one of our chats.
- How Lisa gets such HUGE numbers in her challenges, courses and coaching programs!
- Challenges of decision making in business
- Letting go and moving forward
- Blocks around business building
- Nervous poops
- First online course sales
- Real deal, keeping real talk! (I hope even subliminally you get the message about KEEPING BUSINESS REAL!)
Keeping Business Real
- Launching new stuff and the decision process with that
- What you have to give up to grow forward
- Letting go of your business identity and niche and introducing and risking it all to start something new
- Genuine enthusiasm and excitement
- Creating space to work out your next big dream
- The most powerful question that Lisa has been asked before around BIG DREAMS
- What do you need to let go of to make your NEXT BIG DREAM HAPPEN?
- Uncluttering your life
- Big decisions and letting go of signature programs
Keeping Sales & Marketing Real
- Our Maccas streamlined sales experience
- Maternity jeans and sales processes
- Transferring our in-person sales experience into the online
- Multiple selling and transplanting those strategies over to the online marketing world for non-slippery-sales
Intentions & Sales
- Not seeing that customer as a number vs a person and someone to play
- How we connected with customers (and how this keeps it real with sales and customers and members in your business)
- How to be an un-sales-person
And just soooo much good juicy chats!
Creating Your Own Selling Ecosystem of Sales
- Completely scrapping the online rules
- When I was good at sales - "what was I doing differently"
- Connecting with people vs treating them like a sale or number
- Vomiting in our mouths at the sound of 'it's all about numbers'
- Keeping it raw and real
Being Raw & Real
- You can't share the shine without sharing the shit - our responses
- Sweat moustaches
- Baby tantrummy at your feet and recording...
- What to do when there's "TOO MUCH LISA" in a launch
- When Lisa was selling Thermomix and what she learnt from that
- The best MLM salesperson and what her secret was! How she consistently had high sales job
- Giving yourself permission to break the rules and do things your way - because we want to learn the ways to do it
- What happens when you get to a stage
Being a Leader & Pioneer
- The mindset of being a leader
- Realising you're pioneering a new path
- Being a pioneer and a leader
- Bringing people along the journey with you
- What people are naturally drawn to
- CRAVING CONNECTION
How we Roll in our Own Little World = AKA exactly what we did here on this interview...
Love Jana xx
Jana Kingsford B.Comm PR If DREAM CHASER was a CAREER that would be mine. If DREAM ACHIEVER was a DEGREE that's what I help you DO. Chief #BIGDREAMER at BIG DREAMS BOOTCAMP
"Want to utilise Facebook Live in your business but the very thought freaks you out?! Or perhaps you've tried it and felt like a wooden statue and not at all like yourself? For all you need to know about Facebook Live - download LisaCorduff's essential Facebook Live Guide containing Five Resources to help you show up, build trust and get more sales. This woman has grown her humble wholefoods blog into a thriving online business utilising the power of video. She loves helping other online biz owners do the same. >> http://bit.ly/keepingvideorealFBliveresources
Are you ready to jump into Keeping Video Real (and NO I'm not doing a course on VIDEO... even though I get asked all the time... if you ask me, I'll direct you to LISA's course) Because she's where I get my KEEPING VIDEO REAL inspiration and motivation and bravery http://bit.ly/keepingvideorealjoin