In this week's episode of Big Marketing Guys, Spencer and Jordan talk about some news and trends in the marketing space right now. We've got Barbie crushing at the box office, we've got Elon Musk doing weird stuff to Twitter, McDonald's corny marketing campaign accidentally going viral, and some more stuff we should talk about. Including a weird TikTok trend. Gang gang.

Articles this week:

Twitter rebrands to X

Threads on the decline?

Grimace campaign

Fanatics Live Stream

Barbie Marketing Phenom

Gang gang

In this week's episode of Big Marketing Guys, Spencer and Jordan talk about principles they've developed over their careers of 20+ years in leadership roles. Loads of experience here. Think you should listen? Not sure? They're not either, but at least give it a shot.

In this week's episode of Big Marketing Guys, Spencer and Jordan talk about A.I. in marketing. You know, how ChatGPT is destined to unseat Google, and how every content writer is going to be replaced by robots, and marketing is going to be automated soon? Yea, they don't agree with most of that.

About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.

Credits:

Spencer Donaldson | Founder and CEO @ Captive Demand

Jordan Schneider | Head of Marketing @ boombox.io

In this week's episode of Big Marketing Guys, Spencer and Jordan talk about influencer marketing. They've both seen it work. They've also both seen it fail miserably. Do you want yours to fail miserably? No? Well you should listen to this wisdom they've got going on in here. Press play. Do it.

About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.

Credits:

Spencer Donaldson | Founder and CEO @ Captive Demand

Jordan Schneider | Head of Marketing @ boombox.io

In this week's episode of Big Marketing Guys, Spencer and Jordan talk about a channel that's been very good to both of them throughout their careers, SEO. If you pay attention to the marketing zeitgeist, you've probably read a headline or two lately asking "Is SeO DeAd?". To which we ask, "...are you high right now?".

About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.

Credits:

Spencer Donaldson | Founder and CEO @ Captive Demand

Jordan Schneider | Head of Marketing @ boombox.io

In the first ever episode of Big Marketing Guys, Spencer and Jordan explain their constant disappointment in most marketing websites. The hoops they watch marketers and business owners jump through during the process are just unacceptable. Budgets get out of control, delivery dates are missed, then the finished product doesn't do what it's supposed to do (convert customers). All of these pitfalls can be avoided if you just do one simple thing - let a performance marketer build your website. DO NOT let a developer or a designer lead this project. Just don't do it. Hey! ...Stop it.

About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.

Credits:

Spencer Donaldson | Founder and CEO @ Captive Demand

Jordan Schneider | Head of Marketing @ boombox.io