Let's taco bout the news this week. Not a ton going on (it is a holiday week, after all). But some fun marketing campaigns to cover from Solo Stove, Stanley Cups and the Sphere Vegas. Let's dive in!

Spencer is giving a big fancy talk to a bunch of meal delivery companies. This week, Jordan decided to interview him so he could practice his flow a little bit. It turned out to be an interesting conversation on local marketing tactics with influencers. So if that sounds relevant, then maybe this will be interesting!

Articles This Week: NONE! We didn't read the news. Sorry folks.About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.

Credits:

Black Friday is right around the corner ladies and germs. We've got some tips & tricks that'll help you convert that extra couple hundred customers to make your annual sale a big 'ole success. Also, in the news, YouTube Ad Blockers, Gen Z and Brand 'Ick', and more!

What's the current state of SEO? No Linkedin influencers pretending to know what they're talking about. No C-levels who haven't actually done any of the work in 15 years. No VCs who think being wealthy makes you smarter than everybody. Here's what's actually happening in SEO, from two guys who are putting in the hours every day. Is it dead? Alive? What works? What doesn't anymore? A great resource to cover is the new SEJ Ranking Factors Report. We'll do that too!

How to market to a small addressable audience. It can be tricky to get in touch with the right people when it's just a small slice of the pie. All this and more in this week's episodes of BMG.

How to prep for a potential recession as a digital marketer. Also, did you know T-swift just put Travis Kelce on the map? (is that his name?) -- all this and more in this week's episodes of BMG.

First topic this week is covering the navigation of marketing communications within the workplace. Whether it's a client you're coordinating with, internal stakeholders, C-suite, other department leaders, communication is absolutely critical to your success. We discuss some tips on how to better navigate those potentially challenging waters to stay ahead of the game.

Articles this week:

Articles this week:

About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.

In this week's episode of Big Marketing Guys, Spencer and Jordan talk about some news and trends in the marketing space right now. Barbie is making more headlines, why did it do so well? Elon still making weird moves at Twitter, er, X. A.I. hype is dying down, digital ad spend is running strong and YouTube is making some algo moves.

Articles this week:

X Acquires @music Handle

Billion Dollar Barbie

AI Hype Cycle

Digital Ad Spend This Year

YouTube Algo Ch-Ch-Ch-Changes

About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.