Big Marketing Guys

Big Marketing Guys

By Big Marketing GuysBusinessMarketing
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Big Marketing Guys episodes

  • #16 - Advertising in the Sphere Vegas, Snoop Dog Quit Smoking, Stanley Cups Survive a Fire & More

    Let's taco bout the news this week. Not a ton going on (it is a holiday week, after all). But some fun marketing campaigns to cover from Solo Stove, Stanley Cups and the Sphere Vegas. Let's dive in!

    About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.
    Credits:
    Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠
    Jordan Schneider | Head of Marketing @ ⁠boombox.io

    29 min
  • #15 - Influencer Marketing for Meal Delivery and Local Restaurants

    Spencer is giving a big fancy talk to a bunch of meal delivery companies. This week, Jordan decided to interview him so he could practice his flow a little bit. It turned out to be an interesting conversation on local marketing tactics with influencers. So if that sounds relevant, then maybe this will be interesting!

    Articles This Week: NONE! We didn't read the news. Sorry folks.About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.

    Credits:

    Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠Jordan Schneider | Head of Marketing @ ⁠boombox.io

    35 min
  • #14 - Black Friday Sale Hacks, YouTube Ad Blockers, Avoiding Brand "Ick"

    Black Friday is right around the corner ladies and germs. We've got some tips & tricks that'll help you convert that extra couple hundred customers to make your annual sale a big 'ole success. Also, in the news, YouTube Ad Blockers, Gen Z and Brand 'Ick', and more!

    Articles This Week:
    Marketing Budgets Mainly Concentrate into November for BFCM Sales
    YouTube Cracks Down on Ad Blockers
    Direct Mail Comeback?
    Marketing to GenZ
    About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.
    Credits:
    Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠
    Jordan Schneider | Head of Marketing @ ⁠boombox.io

    30 min
  • #13 - Cynicism Among Marketers on the Rise, New SEO Ranking Factors 2024

    What's the current state of SEO? No Linkedin influencers pretending to know what they're talking about. No C-levels who haven't actually done any of the work in 15 years. No VCs who think being wealthy makes you smarter than everybody. Here's what's actually happening in SEO, from two guys who are putting in the hours every day. Is it dead? Alive? What works? What doesn't anymore? A great resource to cover is the new SEJ Ranking Factors Report. We'll do that too!

    Articles This Week:
    Marketers are getting cynical - https://www.mediapost.com/publications/article/390277/medialink-finds-marketers-on-the-verge-of-chaos.html
    Elon Musk discusses new pricing tiers for Twitter - https://www.marketingbrew.com/stories/2023/10/24/elon-musk-x-to-debut-two-new-subscription-tiers
    Macy’s Advertising in the Metaverse - https://adage.com/article/digital-marketing-ad-tech-news/macys-launches-metaverse-hub-court-shoppers-its-new-brand/2523266
    About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.
    Credits:
    Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠
    Jordan Schneider | Head of Marketing @ ⁠boombox.io

    51 min
  • #12 - How to Market to a Small Addressable Audience, The Sphere Vegas, Google's new Ad Measurement

    How to market to a small addressable audience. It can be tricky to get in touch with the right people when it's just a small slice of the pie. All this and more in this week's episodes of BMG.

    Articles this week:
    The Sphere Vegas is Dope - https://www.washingtonpost.com/style/of-interest/2023/10/11/sphere-las-vegas/
    Growth in Marketing Spend This Year - https://www.marketingbrew.com/stories/2023/10/05/growth-in-marketing-spend-de-and-i-investments-slow-report
    Google Ad Measurement in Post-Cookie World - https://adage.com/article/digital-marketing-ad-tech-news/google-launches-ad-measurement-brands-post-cookie-era/2521691
    HALF of targeting data is WRONG - https://adage.com/article/measurement/nearly-half-data-used-ad-targeting-wrong-truthset-study/2521136
    About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.
    Credits:
    Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠
    Jordan Schneider | Head of Marketing @ ⁠boombox.io

    49 min
  • #11 - Consumer Debt Crisis, T-Swift Trending & Google's Antitrust Case

    How to prep for a potential recession as a digital marketer. Also, did you know T-swift just put Travis Kelce on the map? (is that his name?) -- all this and more in this week's episodes of BMG.

    Articles this week:
    T-swift + Kelce - https://adage.com/article/marketing-news-strategy/nfls-taylor-swift-era-how-league-marketing-swiftie-fans/2518381
    Google's Antitrust Case Updates - https://digiday.com/media-buying/as-the-dojs-google-antitrust-trial-begins-with-opening-arguments-heres-what-you-need-to-know/
    GenAI for your Video Content Strategy - https://hunts.ai/ai-comparator/eleven-labs-vs-heygen/
    Credit Card Debt Rising - https://www.nbcnews.com/business/consumer/credit-card-debt-rising-as-student-loan-payments-restart-rcna104442
    About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.
    Credits:
    Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠
    Jordan Schneider | Head of Marketing @ ⁠boombox.io

    46 min
  • #10 - Marketing News This Week, AI Re-brand Case Study, A.I. Cold War & Communication Best Practices

    First topic this week is covering the navigation of marketing communications within the workplace. Whether it's a client you're coordinating with, internal stakeholders, C-suite, other department leaders, communication is absolutely critical to your success. We discuss some tips on how to better navigate those potentially challenging waters to stay ahead of the game.

    Articles this week:
    A.I. Rebrand for Myrtle Beach (this is hilarious)
    Slim Jim and Cinnabon, An Unlikely Marriage
    AI Cold War Waged by Media Orgs?
    https://amp-cnn-com.cdn.ampproject.org/c/s/amp.cnn.com/cnn/2023/08/28/media/media-companies-blocking-chatgpt-reliable-sources/index.html
    https://www.washingtonpost.com/nation/2023/08/31/gannett-ai-written-stories-high-school-sports/?fbclid=IwAR02UEgfvz4GAUbEO9XzCXOnjCFZM7drFYsvrxK-e-j1v804q35rnIIyN30
    About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.
    Credits:
    Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠
    Jordan Schneider | Head of Marketing @ ⁠boombox.io

    59 min
  • #09 - Local Marketing is Getting Cooler...

    Articles this week:

    Apps to Connect with Local Microinfluencers
    Aerial Advertising, Now Powered by Drones?
    Cannabis Marketing Case Study
    Influencer Marketing Trends NOW

    Meta Trends Drops to 10M Active Users from 100M
    About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.
    Credits:
    Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠
    Jordan Schneider | Head of Marketing @ ⁠boombox.io

    52 min
  • #08 - Marketing Spend 2023 Trends, TikTok's New Search Ads & More

    Articles this week:

    1. Global Ad Spend Projections
    2. Pull Back on Brand Spend
    3. TikTok Opens Search Ad Platform
    4. Elon Removes Blocking Feature
    5. NFL Leans into Conspiracy Theory of Scripting
    6. YouTube Shorts Algorithm Revealed

      7. About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.

      Credits:
      Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠
      Jordan Schneider | Head of Marketing @ ⁠boombox.io

      57 min
    7. #07 - Marketing Advice from TikTokerz, Barbie Movie, and AI Disillusionment

      In this week's episode of Big Marketing Guys, Spencer and Jordan talk about some news and trends in the marketing space right now. Barbie is making more headlines, why did it do so well? Elon still making weird moves at Twitter, er, X. A.I. hype is dying down, digital ad spend is running strong and YouTube is making some algo moves.


      Articles this week:

      X Acquires @music Handle

      Billion Dollar Barbie

      AI Hype Cycle

      Digital Ad Spend This Year

      YouTube Algo Ch-Ch-Ch-Changes


      About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.

      Credits:
      Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠
      Jordan Schneider | Head of Marketing @ ⁠boombox.io

      54 min

    About Big Marketing Guys

    From the publisher's feed

    Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance.