It's very frustrating when a business owner uses different marketing techniques in an effort to promote and grow their business, but these efforts bear no fruit. It is even more frustrating when business owners take it upon themselves to do the marketing instead of concentrating on their core business.

In addition, many people think that having a nice looking website is enough for online marketing purposes, but in reality that is not the case. Online marketing is so much more than having a website. Therefore, it would be more economical for business owners to bring in professional marketers with more experience and who know what works best in a particular industry.

Nate Hagerty is the CEO of TaxProMarketer, a leading marketing agency serving CPA & tax firms. He started the company in 2007 and has served thousands of firms. His team handles all kinds of services so the CPAs just take care of their clients without worrying about marketing, SEO, web conversion, Google advertising, etc. Nate is a member of Mensa and is a multi-year honoree of the CPA Practice Advisor "40 under 40".

In this episode, Nate Hagerty, host of the ProMarketer's podcast, gets interviewed by Dr. Jeremy Weisz about common mistakes CPA and tax accountants make in their marketing efforts. Nate explains why having a website is not enough, why there's a need to nurture relationships through marketing, and talks about the main components of a converting website.