Already this year, Big O Tires added 12 locations to its network of stores and is promising even more growth in the years to come. The franchise hit the $1 billion sales mark in 2021 and announced its eastward expansion. But Brian Maciak, president of Big O Tires, explained that while growth is the goal, the franchise can’t do that without a mutually beneficial relationship with Big O Tires and TBC Corp. So, how is Big O promoting this type of healthy growth?

In this episode of What’s Treading with Tire Review, presented by AAPEX, we connected with Maciak to discuss how Big O plans to grow its footprint, the resources it gives its franchisees and the organization’s plans for a more digital customer experience.

OVERVIEW

• How Big O plans to achieve “monumental” growth (0:40);
• The way analytics play a role in finding markets for growth (3:53);
• Spreading brand awareness through digital transformation (7:27);
• Ways Big O is staying close to its franchisees and helping them with succession planning (11:57);
• What sets Big O apart from other automotive repair franchises (15:27).

Watch the video podcast here or on YouTube and subscribe to the audio podcast on Apple Podcasts, Spotify and Google Podcasts. You can also read the full interview below.