Gain Traction

Roy Littlefield is the CEO of Tire Industry Association. He has been with the organization since 1979 and advocates for right to repair legislation. Roy encourages listeners to visit the TIA website and get involved in the organization's advocacy efforts.

Sam Ferberbaum is the President of Prinx and Fortune brand tires. He has over 20 years of experience helping companies grow and improve customer retention and revenue. He has spent the last two years in his role at Prinx Chengshan Tire and previously worked for eight years at Toyo Tires.

Lance Bullock is the President of OE Wheels, 4PLAY Wheels, and Defiant Wheels. Lance has contributed to the modernization, direction, and growth of OE Wheels for over two decades. The company’s Defiant Wheel recently won a SEMA design award.

Norris Marshall is Co-founder of Blueprint Engines and serves on the board for SEMA. His company manufactures crate engines for a variety of makes and models and strives to make it easier for enthusiasts to modify their vehicles.

Michael Mathis is the President of Atturo Tires. Atturo had a record-breaking year, increasing brand awareness through sports sponsorships and a national TV campaign. The company is launching the Trailblade HT, a new all-weather tire, and adding 20 new sizes to their A810 performance tire.

In this episode…

The automotive aftermarket industry is facing challenges and opportunities as technology evolves and consumer preferences shift. How are industry leaders addressing issues like right to repair, product innovation, and market expansion?

According to Roy Littlefield, Sam Ferberbaum, Lance Bullock, Norris Marshall, and Michael Mathis, the industry is actively working on several fronts. They emphasize the importance of right to repair legislation, with efforts being made at both state and federal levels to ensure independent repair shops can access vehicle repair information. Product innovation is also a key focus, with companies developing new tire designs, wheel styles, and engine solutions to meet changing consumer demands. Additionally, these leaders highlight the significance of trade shows like SEMA for networking, showcasing new products, and building relationships with customers and partners.

On this episode of Gain Traction, join host Mike Edge at SEMA, where he talks to Roy, Sam, Lance, Norris, and Michael about right to repair legislation, new product launches, the importance of face-to-face interactions at trade shows, sports marketing strategies, and the value of industry associations like SEMA. They also discuss market trends, product innovations, and strategies for growth in the automotive aftermarket industry.

Here’s a glimpse of what you’ll learn: 

• [02:20] How TIA advocates for the tire industry at SEMA
• [04:02] The progress of the Right to Repair Act
• [06:01] Prinx and Fortune's innovative strategies at SEMA
• [08:53] The evolution of aftermarket wheels with OE and 4Play
• [11:16] How BluePrint Engines easily enhances car performance
• [12:10] SEMA's impact on building industry relationships
• [14:27] Ayturo Tires' new releases and sports marketing success

Resources mentioned in this episode:

• Roy Littlefield on LinkedIn 
• Tire Industry Association
• Sam Ferberbaum on LinkedIn
• Prinx Chengshan Tire
• Fortune Tire
• Lance Bullock on LinkedIn
• OE Wheels 
• 4PLAY Wheels
• Defiant Wheels
• Norris Marshall on LinkedIn
• BluePrint Engines
• Michael Mathis on LinkedIn
• Atturo Tires
• SEMA Show
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "We got as far as we ever have with a federal bill. The Repair Act had 56 bipartisan co-sponsors split right down the middle and for the first time we got it passed out of the subcommittee unanimously." - Roy Littlefield
• “We will have a new Prinx and Fortune AT2 product that will be launched in the second quarter of 2025 — we're very excited about that.” - Sam Kelberbaum
• “We're very proud of our aftermarket line, 4PLAY Wheels, for trucks, Jeeps, and SUVs. That's our industry-defining patented products.” - Lance Bullock
• “We are a crate engine manufacturer and we manufacture engines that will go in GM cars, Ford cars, Chrysler cars. These are 100% new engines and most of the content is our own." - Norris Marshall
• "We were on some 200 different broadcasts for Major League Baseball games this year. We're getting into the NHL. We've got NBA courtside signage going right now. And then our national TV campaign has really done a lot to raise our brand awareness."- Michael Mathis

Action Steps: 

1. Attend industry trade shows: Engaging in events like SEMA provides a unique opportunity to meet industry leaders and potential collaborators in one place.
2. Enhance networking skills: Networking effectively is crucial for building relationships with customers and partners. 
3. Stay informed on legislative issues: Awareness and participation in advocacy can ensure that your business supports favorable legislation and adapts to potential regulatory changes.
4. Leverage marketing opportunities: By exploring diverse promotional platforms, you can reach broader audiences and solidify your brand’s presence in the market.
5. Invest in product innovation: Continuously develop and introduce new products to meet evolving market demands.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Don Detore, Editor at Tire Business, oversees the daily editorial operations of Tire Business, the leading trade magazine for the tire industry published by Crain Communications. Don also has experience as a managing editor, adjunct professor, and executive editor.

Clint Young, President and Chief Operating Officer at Point S Tire and Auto Service, has been with the company for almost 10 years. Clint's role focuses on creating growth and improving the member experience at Point S Tire, which has more than 350 points of sale across the US.

Doug Kershaw is Head of Operations at Ferentino Tire USA, with a proven history of developing and executing strategic initiatives. He previously served as Executive Vice President of KAL Group and as President - USA of BKT Tires, where he generated over $700K in sales in the first 2 months. 

Melanie White, CEO at Hellwig Suspension Products, is the fourth generation leader of the family-owned business. She also serves on industry committees, demonstrating her leadership and dedication to the automotive aftermarket sector.

Scott Bishop, Vice President of Independent Channel Sales at Sailun Tire Americas, has over 20 years of experience in the tire industry. Scott joined Sailun in August 2024 after spending five years at Falken Tire in various sales roles.

In this episode…

The automotive industry thrives on relationships, innovation, and timely information. How do industry leaders leverage events like SEMA to strengthen their businesses and stay ahead in a rapidly evolving market?

Don Detore from Tire Business, Clint Young from Point S Tire and Auto Service, Doug Kershaw from Ferentino Tire USA, Melanie White from Hellwig Suspension Products, and Scott Bishop from Sailun Tire Americas all agree that SEMA serves as a crucial hub for networking, showcasing products, and staying informed about the latest trends. They emphasize the importance of face-to-face interactions with partners, customers, and peers from around the world. This annual event provides a unique opportunity to establish new connections, reinforce existing relationships, and gain insights into emerging technologies and market demands, all of which are vital for business growth and adaptation in the automotive sector.

On this episode of Gain Traction, join Mike Edge at SEMA, where he chats with Don, Clint, Doug, Melanie and Scott about the importance of industry relationships, the global reach of tire organizations, the role of trade shows in product showcasing, and the value of timely industry news. They discuss how SEMA facilitates networking, product launches, and staying updated on automotive trends.

Here’s a glimpse of what you’ll learn: 

• [03:48] How Tire Business breaks and expands on industry news
• [05:48] The value of SEMA as a relationship-building platform
• [07:25] The scale of Point S Tire’s operations and impact on the tire and auto industry globally 
• [09:25] How SEMA inspires with new technology and lifelong friendships
• [13:31] SEMA's role in showcasing products and building connections
• [16:13] SEMA: A week for networking and impactful meetings

Resources mentioned in this episode:

• Don Detore on LinkedIn
• Tire Business
• Clint Young on LinkedIn 
• Point S Tire and Auto Service 
• Doug Kershaw on LinkedIn
• Ferentino Tire USA
• Melanie White on LinkedIn
• Hellwig Suspension Products
• Scott Bishop on LinkedIn
• Sailun Tire Americas
• SEMA Show 2024
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "SEMA is important to us because we like to establish, maintain, and promote our relationships with everybody in the industry." - Don Detore
• "The owner gets to keep their name, they keep doing business as they normally would. They just get all the benefits of a much larger organization." - Clint Young
• “I just saw one guy I hadn't seen in five years. Really, really good to be back here, and I really do like the show.” - Doug Kershaw
• "SEMA is this great place that we get to show off our products. We get to connect with our customers." - Melanie White
• "Things are still bought and sold with relationships. This is a great week to be here." - Scott Bishop

Action Steps: 

1. Partner with leading industry publications: Elevate your platform by aligning with established authorities in your industry.
2. Develop a unique series of informational content: Provide your audience with specialized knowledge and keep them engaged over time.
3. Focus on relationships and networking at industry events: Facilitate new partnerships and strengthen existing connections.
4. Emphasize prompt and in-depth news reporting: Keep your audience informed and position your platform as a go-to resource.
5. Encourage innovation and showcase new products at industry shows: Highlight your progressive approach and commitment to industry advancements.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Mike Burns is the Sales Director at Independent Tire Dealers Group, a company that supports independent tire dealers across the US by providing competitive buying power and networking opportunities. Under Mike's leadership, ITDG has achieved a 40% increase in locations over the past four years, expanding to 1,174 points of sale. Originally from New Jersey, Mike's career in the tire industry began at a Pep Boys store. He now resides in Houston, Texas with his wife and four daughters.

In this episode…

In an industry where competition is fierce, how does one independent tire dealer stand out and thrive? What strategies can turn a set of challenges into stepping stones for growth? Is there a way to leverage collective experience and resources while maintaining one's independence?

Mike Burns, the Sales Director for the Independent Tire Dealer Group, offers insights into these questions by sharing his own journey from dishwashing at Boston Market to a leadership role in the tire industry. Through his career progression — from working at Pep Boys and Bridgestone Firestone to eventually joining ITDG — Mike underlines the importance of real-world experience, networking, and continuous learning. He emphasizes how ITDG helps independent dealers by providing a platform for growth, offering competitive programs, and fostering a network of like-minded professionals to share knowledge and support. The discussion also delves into the importance of balancing professional demands with personal growth, highlighting how skills learned in retail environments can translate to executive management.

On this episode of Gain Traction, Mike Edge talks to Mike Burns about empowering independent tire dealers. They discuss ITDG's growth strategy, the significance of next-gen initiatives, and how Mike advises and supports ITDG members. The conversation paints a vivid picture of the tire industry, emphasizing the importance of relationships, adaptability, and strategic growth. With anecdotes from his personal and professional life, Mike highlights the value of community and collaboration in a competitive market.

Here’s a glimpse of what you’ll learn: 

• [01:34] Meet Mike Burns: a voice made for radio
• [04:21] Mike’s unlikely journey from New Jersey to Texas
• [05:57] How Bridgestone shaped Mike’s future
• [17:05] Preparing future leaders in the tire industry
• [19:26] ITDG membership: listening and offering the right solutions
• [29:06] Mike’s golden rule for success: treating people right

Resources mentioned in this episode:

• Mike Burns on LinkedIn
• Independent Tire Dealers Group
• Pep Boys 
• Robert Everett on LinkedIn
• Bridgestone Americas 
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "You learn how to manage people. You learn how to manage your expenses. You learn how to handle customers."
• "Our mission is about enabling them to make the best possible decisions for their business."
• "Buy like you have 1,100 stores. We're like an equalizer."
• "Our story for as long as ITDG has been around is really one of growth."
• "Treat people the way that you would want to be treated, because it all comes back to you in the end."

Action Steps: 

1. Build strong industry relationships: Networking with peers and industry leaders can provide valuable insights and opportunities for growth.
2. Seek continuous education and training: Pursuing further education, such as a MBA, or engaging in industry-specific training programs can enhance leadership and business management skills.
3. Utilize technology for efficiency: Implementing technology and digital tools can streamline operations and improve customer service.
4. Embrace a customer-centric approach: Focusing on customer satisfaction and service quality can lead to business success.
5. Engage in next-generation leadership programs: Preparing the next generation to take on leadership roles ensures the continuity and success of the business.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Dustin Dobbs is the President of Dobbs Tire & Auto Centers, a family-owned business headquartered in Saint Louis, Missouri, specializing in tire and auto repair services. Under his leadership, Dobbs Tire & Auto Centers has expanded to over 50 locations across Missouri, Illinois, and Texas, continuing the legacy started by his grandfather in 1976. Dustin was immersed in the family business from a young age, instilling in him a strong work ethic and commitment to the company's culture and values. 

In this episode…

The automotive industry is built on a foundation of family businesses and strong work ethics. How do successful multi-generational companies maintain their culture while expanding?

According to Dustin Dobbs of Dobbs Tire & Auto Centers, the key to maintaining a strong company culture during expansion is employee empowerment. He emphasizes the importance of supporting staff, providing training, and offering opportunities for career growth. Dustin highlights unique initiatives like hand-delivering Thanksgiving turkeys, hosting company-wide events, and taking managers and their spouses on annual trips to Mexico. He maintains that these practices set them apart from larger competitors and are crucial to their success.

On this episode of Gain Traction, Mike Edge welcomes Dustin to chat about his family's business history, work ethic, and recent expansion into Texas. They discuss how to approach maintaining company culture during growth, the importance of community involvement, and strategies for empowering employees. Dustin also shares insights on partnering with private equity while preserving core values.

Here’s a glimpse of what you’ll learn: 

• [01:18] Dustin Dobbs discusses his journey in the tire industry from childhood
• [04:45] How early lessons in work ethic shaped Dustin's career
• [08:20] Dobbs Tire & Auto Centers’ expansion into Texas and future plans
• [10:35] The secret to Dobbs Tire's long standing community reputation
• [09:25] Empowering employees: The key to Dobbs Tire's success
• [13:30] The importance of maintaining company culture amidst growth
• [19:20] Insights on balancing effort and attitude for success
• [25:30] Inspiring lessons in resilience and perseverance from sports

Resources mentioned in this episode:

• Dustin Dobbs 
• Dobbs Tire & Auto Centers
• Reid Parman on LinkedIn
• Big Chief Tire
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "Hard work beats talent when talent doesn't work hard."
• "Dobbs isn't really a brand; it's more of a people, a culture."
• "You can control two things: your effort and your attitude."
• "Empower your people. Micromanaging hinders natural growth."
• "If you can tell me on every play I hustled and did the best I could, then you can walk off that field and feel certain."

Action Steps: 

1. Foster a strong work ethic: Cultivating a strong work ethic can lead to personal and organizational success. 
2. Empower and support your team: Allow team members to take charge and make decisions to facilitate natural growth and innovation. 
3. Maintain meaningful traditions and practices: Continuing traditions like company-wide events can strengthen team culture and loyalty.
4. Focus on training and development: Ensuring your team reaches its full potential addresses skill gaps and positions your team for long-term success and adaptability.
5. Balance tradition with growth: While pursuing expansion, maintain core cultural values and practices to maintain the essence of your organization.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Reed Parman is the President and Owner of Big Chief Tire, a company specializing in tire sales and auto services with five locations in Jacksonville, Florida. Big Chief Tire was founded in 1961, and Reed’s leadership has helped maintain its reputation for excellent customer service and long-term employee retention. Reed grew up in the tire business, starting by changing tires as a teenager, and has been instrumental in modernizing the company by implementing a digital inspection process to enhance customer transparency.

In this episode…

The automotive industry can be challenging for consumers to navigate, especially with the growth of large chain stores. How can a smaller business stand out and build customer loyalty?

According to Reed Parman of Big Chief Tire, transparency is key to building trust with customers. This includes using digital inspections to provide visual evidence of necessary repairs and clearly communicate the overall health of the customer's vehicle. Building relationships with customers is another important factor, which can be achieved by having tenured employees who provide consistent and reliable service.

On this episode of Gain Traction, Mike Edge talks with Reed about the history of Big Chief Tire, a family-owned business founded in 1961. He shares how his family has shaped the company's culture and values, emphasizing the importance of empowering employees and creating a family-like atmosphere. Reed discusses the challenges and rewards of running a multi-generational business and highlights Big Chief Tire's commitment to transparency and customer relationships as key differentiators in a competitive market.

Here’s a glimpse of what you’ll learn: 

• [01:55] How Reed Parman got his start in the tire business as a teenager
• [03:08] Why having the right people in the right seats is important
• [05:16] The origin of Big Chief Tire through a handshake deal
• [06:38] Reed reveals how his great-grandmother saved the family business
• [12:31] How empowerment impacts Reed's leadership style
• [15:41] Differentiating Big Chief Tire from competitors with transparency and trust
• [20:07] Transitioning from handwritten orders to a digital system
• [26:55] Reed shares a touching story of family and business resilience

Resources mentioned in this episode:

• Reed Parman on LinkedIn
• Big Chief Tire 
• Jared Kugel on LinkedIn
• Tire Agent 
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "It's a huge undertaking to make sure that you have the right people in the right seats."
• "When there's trust in the automotive customer relationship, it changes everything."
• "If he supports me this much, it's got to be a good idea."
• "Our goal is to develop relationships and customers for life."
• "Our people are our story."

Action Steps: 

1. Focus on talent placement: Placing the right people in the right seats can boost morale and productivity, addressing the challenge of inefficiency in operations.
2. Empower and trust employees: Empowering team members fosters innovation and confidence, which can lead to better decision-making and a strong organizational culture.
3. Prioritize transparency with customers: Implementing practices such as digital inspections can build trust with customers by differentiating from less personable competitors.
4. Recognize and retain long-serving employees: Maintaining a stable and experienced workforce can be crucial for sustaining business success and continuity.
5. Adapt and innovate tech: Streamline operations and improve accuracy, meeting the challenge of keeping up with industry advancements.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Jared Kugel is the CEO and Founder of Tire Agent, an innovative e-commerce platform revolutionizing how consumers purchase and install tires across the US. Tire Agent has been recognized as one of the fastest-growing companies, ranking #936 on the Inc. 5000 list, with Jared himself being a 2024 finalist in the New York area's Ernst & Young Entrepreneur of the Year. An expert in automotive, e-commerce, and fintech, Jared is dedicated to providing exceptional customer service and fostering strong partnerships within the tire and automotive industry.

In this episode…

The automotive industry is known for its tight-knit community and loyal professionals who often spend their entire careers in the field. How did one entrepreneur leverage this industry culture to build a successful e-commerce tire business from scratch?

According to Jared Kugel, Tire Agent started with a simple LinkedIn message and evolved through multiple iterations before finding its footing as an online tire retailer. Jared faced numerous challenges, including financial hardships and countless rejections from investors, but persevered through sheer determination and the support of industry connections. His journey highlights the importance of adaptability, resilience, and building solid relationships within the automotive sector.

On this episode of Gain Traction, Mike Edge welcomes Jared to discuss his entrepreneurial journey in the tire industry. They discuss Jared's background, the inception of Tire Agent, early challenges in fundraising and business development, and the company's growth into a successful e-commerce platform. Jared also shares personal anecdotes that illustrate the dedication required to launch a startup in the competitive automotive market.

Here’s a glimpse of what you’ll learn: 

• [01:54] Jared Kugel's first job and early challenges
• [02:56] Managing 15 kids versus managing 100 adults: Jared's perspective
• [03:35] The journey from family tire business to founding Tire Agent
• [07:39] Jared's LinkedIn message that led to a $750,000 investment
• [11:17] How Tire Agent pivoted multiple times before finding success
• [17:32] Crazy customer service stories
• [21:25] The comprehensive structure of Tire Agent's customer service
• [23:24] How Tire Agent partners with dealers for mutual growth

Resources mentioned in this episode: 

• Jared Kugel on LinkedIn 
• Tire Agent 
• Eric Gill on LinkedIn
• Gills Point S Tire & Auto Service 
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments:

• "I was answering the calls on holidays, weekends, and the middle of the night. I did not celebrate a holiday or birthday; I was all in."
• "If it no longer is fun or you don't enjoy it anymore, you shouldn't be doing it — because this is something you'll do half your day."
• "You can never be happy if you never experience sadness — you appreciate the highs that much more."
• "We want to create a foundation of friendship and family when you're building a business because that's what helps grow."
• "Without customers, there is no business; if you take care of your customers, they will take care of you."

Action Steps:

1. Personalize customer interactions: This builds a deeper connection with customers and ensures they feel valued.
2. Invest in comprehensive staff training. This will ensure that staff is knowledgeable and prepared to offer the best customer service, reduce errors, and enhance customer satisfaction.
3. Implement a dedicated post-sale support team: Creating specialized teams for post-sale support, such as warranty handling and package tracking, ensures that customers have a seamless experience even after the purchase. 
4. Leverage multi-channel customer acquisition: By partnering with platforms like Tire Agent, dealers can gain additional customers without extra marketing expenditure, thus diversifying their customer acquisition channels.
5. Regularly review and update customer service protocols:  Adapting to changing market conditions ensures the business stays responsive to customer needs.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Kermit Pridemore is Co-owner of Smoky Hill Auto Service in Aurora, Colorado, bringing years of family business experience into his own venture. Kermit's approach to business is heavily influenced by his father's lessons on identifying important priorities, championing impeccable customer service and trust-building in the automotive industry. With a keen interest in multi-store operations and staff training, he aims to expand his business while maintaining high service standards. He is also a coach, involved in peer groups and provides SWOT analyses nationwide. Kermit is dedicated to improving the reputation of auto services by focusing on genuine customer care.

In this episode…

The automotive service industry thrives on trust and relationships between businesses and their customers. How can auto service shops build and maintain this trust while providing exceptional service?

According to Kermit Pridemore of Smoky Hill Auto Service, building trust with customers is paramount. He emphasizes the importance of being honest, taking care of people, and offering advice without pressuring them to make immediate repairs. Kermit believes in creating a relational experience for the customer rather than a transactional one, focusing on community trust and delivering the highest level of service in the industry.

On this episode of Gain Traction, Mike Edge chats with Kermit about his family's history in the auto service industry, the story of how he met his wife, and his approach to running Smoky Hill Auto Service. They discuss the importance of soft skills in customer service, learning from successful businesses outside the automotive industry, and Kermit's plans for future expansion.

Here’s a glimpse of what you’ll learn: 

• [01:29] How Kermit Pridemore's family business legacy shapes his approach to auto service
• [02:25] Kermit's daring story about how he met his wife
• [03:36] The importance of creating lasting relationships with customers for multi-generational business success
• [04:16] Why Kermit believes community trust is the cornerstone of a successful auto service business
• [11:19] How personalizing service based on customer needs leads to business growth
• [21:12] “One more,” Kermit’s favorite motivational tactic
• [28:06] Expansion plans and the road ahead for Smoky Hill Auto Service

Resources mentioned in this episode: 

• Kermit Pridemore on LinkedIn 
• Smoky Hill Auto Service 
• Chris Barry on LinkedIn
• Independent Tire Dealer Group
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments:

• “You start at the bottom; you work every single position in this company if you want to get to the top."
• "It's all about people. Why can't we look at what Walmart does, or what Chick-fil-A does?"
• "I'd say it is even more valuable, now that service is so much harder to find anywhere."
• "I left an outfit that had changed after it was sold because it turned into almost transactional versus relational."
• "The terminology my father uses quite often is, 'Hey guys, let's go do this. We can't screw it up any more than the people we've worked for.'"

Action Steps:

1. Identify what is the most important task at the moment: Prioritizing tasks helps maintain focus and prevents being overwhelmed.
2. Establish trustworthiness in your business operations: Trust is the backbone of customer retention.
3. Embrace and maintain high standards across all business locations: Consistency ensures customer satisfaction and sets the stage for expansion.
4. Personalize services based on customer needs and expectations: Adapting services based on customer profiles can lead to business growth.
5. Adopt the 'one more' philosophy in daily tasks: The idea of doing 'just one more' can result in significant incremental growth over time.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Chris Barry is Vice President of Sales at Independent Tire Dealer Group. Since 1998, Chris has significantly contributed to the company's growth. He started his career selling incense door-to-door and later managed an athletic shop frequented by celebrities in Southern California. Chris transitioned into the tire industry with AKH Discount Tires, gaining comprehensive knowledge. At ITDG, he’s played a pivotal role in expanding the group from regional to nationwide, overseeing the introduction of new programs and partnerships. Chris' deep commitment to customer relationships is evident as he continues to drive sales and promote dealer success.

In this episode…

The automotive industry is constantly evolving, with new challenges and opportunities emerging for independent tire dealers. How can these dealers stay competitive and profitable in today's market?

According to Chris Barry of Independent Tire Dealer Group, joining a buying group can provide significant advantages. By pooling resources and purchasing power, independent dealers can access container-level pricing, exclusive manufacturer programs, and increased profit margins. Chris emphasizes the importance of market protection, collaborative relationships among members, and the "band of brothers and sisters" mentality that fosters a family-like atmosphere within the group.

On this episode of Gain Traction, Mike Edge welcomes Chris to discuss his career journey, the growth of Independent Tire Dealer Group, and the benefits of membership. They explore ITDG's expansion plans, the importance of personal relationships in business, and Chris' approach to customer service.

Here’s a glimpse of what you’ll learn: 

• [01:20] How Chris Barry got started in sales by selling incense in his neighborhood
• [03:35] Chris discusses his unique experiences, including his first job parking cars for celebrities
• [04:46] How Chris transitioned from retail management to the tire industry
• [09:57] Independent Tire Dealer Group’s beginnings and growth from $16 million to hundreds of millions
• [11:11] The regional opportunities and market protection ITDG provides its members
• [13:13] Why the strength of ITDG lies in the collaborative power of its members
• [17:44] Chris outlines the one-, three-, and five-year outlooks for ITDG's expansion
• [19:36] How ITDG focuses on member education to maximize their success
• [22:52] Chris shares a surprising personal connection to Wayne Gretzky and the NHL

Resources mentioned in this episode: 

• Chris Barry on LinkedIn
• Independent Tire Dealer Group 
• Darren McLea on LinkedIn 
• Logan Wilks on LinkedIn
• Mike Burns on LinkedIn
• Jason Rook on LinkedIn
• Hercules Tires
• Wayne Gretzky
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments:

•  "When you’re out there selling hoops and meeting people, just kill them with kindness."
• "Treat people the way that you expect to be treated."
• "My father owned an incense company, and we didn't have a lot of money — he’d give me packs of incense and say, ‘Go sell these if you want money for baseball cards.’"
• "We knew it was Thursday nights, and me and the guys would always bring a football, playing catch, and Jim Plunkett would tell us to run routes."
• "If you work together, you accomplish a lot."

Action Steps:

1. Embrace the “kill them with kindness” approach: Emphasizing positivity and kindness in interactions can lead to better relationships and unexpected opportunities.
2. Collaborate and share resources: Leveraging collective resources enables smaller businesses to compete more effectively via cost-saving and value creation.
3. Prioritize market protection for stability: Implementing a strategy that respects territorial boundaries establishes a fair and predictable competition field.
4. Develop versatility and deeper industry knowledge: Expanding one’s understanding of products and services enhances the ability to serve diverse customer needs effectively.
5. Cultivate a family-oriented culture in business: Building a business environment that values camaraderie and mutual support leads to a more engaged and committed team.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

David Brandenstein is the Key Account Manager at Prism Worldwide. Originally from Evansville, Indiana, David boasts a rich background in the chemical materials industry. He retired a few years ago before being lured back into the workforce by Prism. His career has been dedicated to supplying raw materials for daily-use products, leading him to pursue impactful recycling technology projects.

Mark Kinkelaar is the Chief Commercial Officer at Prism Worldwide. An Ohio native and Ohio State alumnus, Mark has had a long career in the chemical industry, with a focus on designing materials for automotive applications and green technology. Currently, he operates at the intersection of commercial and technical operations at Prism, where he is instrumental in leading the company's efforts to repurpose end-of-life tires into valuable new products.

In this episode…

The automotive industry is increasingly focused on sustainability efforts, including finding innovative solutions for end-of-life products. What happens to worn-down tires when they are no longer usable on vehicles, and how can they be repurposed?

According to David Brandenstein and Mark Kinkelaar of Prism Worldwide, approximately 300 million tires are disposed of annually in the US alone, equating to about 10 billion pounds of material. While many of these tires are burned or chopped up in landfills, Prism is working to reverse the vulcanization process and transform this waste into valuable raw materials. They are developing technologies to incorporate recycled tire content into new products, such as car mats, thermoplastic elastomers, and even back into new tires — effectively creating a circular economy for tire materials.

On this episode of Gain Traction, Mike Edge welcomes David and Mark to discuss tire recycling and sustainability. They explore the challenges of repurposing tire materials, innovative technologies for reversing vulcanization, and potential applications for recycled tire content in various industries, including automotive, construction, and consumer goods.

Here’s a glimpse of what you’ll learn: 

• [02:27] David Brandenstein's journey from materials supplier to tire recycling innovator
• [03:36] Mark Kinkelaar’s transition from automotive seating materials to leading the charge in tire sustainability
• [04:29] The unique process Prism Worldwide uses to repurpose end-of-life tires into new products
• [05:17] Challenges faced with recycling tires due to the vulcanization process
• [06:28] How a single used tire can be turned into multiple useful products
• [12:18] Opportunities for dealers to brand and sell sustainable car mats
• [18:29] How Prism stays committed to the "green without the green premium" philosophy
• [25:51] The importance and personal significance of contributing to a sustainable future

Resources mentioned in this episode: 

• David Brandenstein on LinkedIn 
• Mark Kinkelaar on LinkedIn 
• Prism Worldwide
• Bob Abramowitz on LinkedIn
• WeatherTech
• US Tire Manufacturers Association
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments:

• "The secret to doing it is you have to reverse the polymerization, and that's something that's over 100 years in the making." - Mark Kinkelaar.
• "There are two kinds of people — those who are takers and those who try to make the world a better place." - David Brandenstein.
• "It's green without the green premium; that's the key." - David Brandenstein.
• "We're solving some pretty big problems in a lot of different ways." - Mark Kinkelaar.

Action Steps:

1. Support sustainable products: this encourages manufacturers to follow green practices, reducing environmental impact.
2. Encourage transparency. This will pressure companies to improve their sustainability efforts and can boost the demand for recycled materials in new products.
3. Collaborate for sustainability: Collaboration can scale the use of sustainable materials, significantly reducing waste.
4. Educate on what’s possible: education helps build consumer confidence in recycled products, driving market demand and inspiring further innovation.
5. Practice daily sustainability. Individual action can inspire others, creating a collective effort that can have a significant positive environmental impact.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Eric Gill is the President and CEO of Gills Point S Tire & Auto Service. A seasoned entrepreneur, Eric masterminded the expansion of Gills Point S Tire & Auto Service from a solitary tire store to 71 locations across 24 years. His background includes a marketing and accounting degree, state tax return filing for Weyerhaeuser’s corporate department and an impactful tenure as a manager for Target stores. At a young age, Eric pivoted to the tire industry through a merger that set the stage for his current success.

In this episode…

The tire and auto industry constantly evolves, with businesses needing to adapt and grow to remain competitive. How do some companies manage to expand from a single location to a large chain in this dynamic environment?

According to Eric Gill of Gills Point S Tire & Auto Service, the secret to his business’s growth lies in focusing on people and seizing opportunities. He emphasizes the importance of recognizing and nurturing talent from within, which allows for organic expansion by promoting capable individuals to managerial positions. Additionally, strategic partnerships and acquisitions, such as purchasing stores from retiring owners, have expanded the business while maintaining a strong team culture. This approach has enabled Eric to grow his business from a single store to a network of 71 locations over 24 years.

On this episode of Gain Traction, Mike Edge welcomes Eric to discuss his journey from managing a single tire store to overseeing a network of 71 locations. The conversation touches on Eric’s initial steps in the industry and his strategic approach to growth. They also explore the importance of company culture, mentorship, and the challenges of managing a rapidly expanding business. Eric shares how collaboration and shared values have been instrumental in his success in the tire industry.

Here’s a glimpse of what you’ll learn: 

• [00:03] Eric Gill details his transition from filing tax returns to steering a multi-location tire business
• [02:32] How Eric’s early family ties to the tire industry influenced his career
• [03:03] The valuable management and retail skills Eric honed working at Target
• [05:12] Eric’s strategic approach to business growth and acquisition
• [10:43] The importance of creating opportunities for employees within an expanding organization
• [16:47] How Point S Tire’s co-op model benefits independent tire dealers
• [23:34] The unconventional path to corporate growth and the down-to-earth moments that keep the tire business real

Resources mentioned in this episode:

• Eric Gill on LinkedIn
• Gills Point S Tire & Auto Service
• Craig Bruneel on LinkedIn
• Phil Wick 
• Les Schwab 
• Nick Fox on LinkedIn 
• Northwest Retreaders
• Weyerhaeuser
• Nokian Tyres
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments:

• “If you look back at the end of the day, week, or year, it’s amazing how much stuff we do right.”
• “The door is always open, but I want everyone to find their own path.”
• “Enjoy all of it — enjoy that journey and create fun memories for everyone that’s around you.”
• “Our focus is just making it fun and enjoying what we’re doing.”
• “Once you take that leap of faith, the next steps aren’t so scary.”

Action Steps:

1. Seek out seasoned professionals who can serve as mentors to learn from their wisdom and experience: This exposes you to invaluable insights and shortcuts which can help you avoid common pitfalls and achieve your goals more efficiently.
2. Embrace a people-first approach to business, investing in relationships with both employees and customers: Strong relationships build loyalty and create a collaborative environment that can drive sustainable growth.
3. Cultivate adaptability and a willingness to step outside your comfort zone, just as Eric transitioned from the corporate retail world to the tire industry: Being open to change can present unexpected opportunities that spark significant development in your career or business.
4. Leverage your experience from other industries, applying those principles to build a successful model in a new field: Eric’s retail expertise from Target enabled him to create an effective business and growth strategy for his tire stores.
5. Identify and focus on your strengths while delegating tasks that are outside your expertise: Recognizing your strong suits and trusting others with tasks they are skilled at can improve your business efficiency and performance.