Dave Christopher is Co-founder and Co-owner of Tread Partners, a leading digital marketing agency specializing in tire and auto repair operations with locations spanning from five to hundreds. Under his leadership, Tread Partners’ success and reputation has flourished over the past 14 years. Dave grew up immersed in the automotive industry, as his father owned a repair shop — where Dave himself became a passionate advocate for the industry’s growth and development.

In this episode…

The automotive repair and tire service industry faces unique challenges in fostering company culture. What role do core values play in shaping a business that thrives in this competitive space?

According to Dave Christopher, who co-founded Tread Partners in 2010, core values are the foundation of a thriving company culture. He emphasizes the importance of aligning these values with daily operations, from hiring to customer interactions. By living out principles like excellence, humility, and growth, companies can create a cohesive team environment and make impactful decisions, even amid challenges.

On this episode of Gain Traction, Mike Edge welcomes Dave to discuss how core values shape company culture, empower teams, and foster success in the tire and auto repair industry. Dave shares his experiences as a shop owner, insights into building strong partnerships, and the transformative power of community involvement. Mike and Dave highlight actionable steps for businesses aiming to build a culture rooted in integrity and growth.

Here’s a glimpse of what you’ll learn:

• [02:00] How growing up in auto repair shapes careers
• [02:42] Why genuine industry stories resonate with listeners
• [05:10] The key role core values play in success
• [07:05] How regrets indicate personal and professional growth
• [08:15] Why making mistakes is crucial for learning
• [20:04] The importance of evolving core values with growth
• [22:40] How community involvement impacts business success

Resources mentioned in this episode:

• Dave Christopher on LinkedIn
• Tread Partners
• Dustin Dobbs
• Dobbs Tire & Auto Centers
• Mike Edge on LinkedIn

Quotable Moments: 

• "Core values are crucial; they guide decisions, especially when you can't always be there to make the call."
• "Mistakes are beneficial. Make a mistake but learn from it, right? Don't make the same mistake twice."
• "Culture is as big as anything. People who get it right, get it. It's simple, but not easy."
• "Company values should evolve over time, just like personal values evolve as life changes."
• "If core values aren't genuinely followed, they crumble, and the culture becomes fake."

Action Steps: 

1. Establish core values: Begin by defining the core values of your organization or personal life, such as being an excellent partner or staying humble.
2. Live by your values daily: Ensure that core values are not just words on a wall, but are actively practiced and reflected in everyday actions.
3. Embrace mistakes as learning opportunities: Encourage a culture where mistakes are seen as a chance to learn, not something to fear.
4. Community involvement: Actively participate in community activities and encourage team members to do the same, whether through sponsorships or volunteering.
5. Regularly review and adapt values: Schedule annual reviews of your core values to ensure they still align with the organization's goals and growth.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Derek Naidoo is the Founder and Owner of USA GoMobile, a company that offers convenient mobile tire, oil change, and battery services to customers at their preferred locations. Since its inception in 2018, GoMobile has expanded to 48 franchises, overcoming challenges such as the COVID-19 pandemic and supply chain issues, and establishing a significant presence in the automotive service industry. Originally from South Africa, Derek has spent over 35 years in the automotive field, specializing in engine management systems and diagnostic tools before turning to entrepreneurship.

In this episode…

The automotive industry is rapidly evolving to meet changing consumer demands for convenience and efficiency. How are mobile tire services transforming the way people maintain their vehicles?

According to Derek Naidoo, CEO of USA GoMobile, mobile tire services are revolutionizing vehicle maintenance by bringing convenience directly to customers. The company offers on-site tire replacements, oil changes, and battery services at locations convenient for the customer, including homes, offices, golf courses, and even hotel parking lots. This approach not only saves time for individual consumers, but also caters to the growing last-mile delivery sector by servicing fleet vehicles that provide these convenient delivery services.

On this episode of Gain Traction, Mike Edge welcomes Derek for a conversation about the rise of mobile tire services, the challenges of growing a franchise during the COVID-19 pandemic, and the logistics of operating a mobile tire business. They discuss the types of customers served, the design of specialized service vehicles, and the various challenges faced in different weather conditions. Derek also shares insights on franchisee profiles and the future of automotive maintenance.

Here’s a glimpse of what you’ll learn: 

• [01:41] Derek Naidoo details his 35-year journey in the automotive industry
• [02:47] How USA GoMobile thrived through COVID-19 challenges
• [04:08] The diverse demographics of GoMobile’s customer base
• [06:29] GoMobile's unique franchise model and operational insights
• [12:44] Three types of GoMobile franchisee profiles
• [14:31] How GoMobile partners with non-tire shops for mutual referrals
• [21:53] Derek explains his mantra: “Measure to manage for business success”

Resources mentioned in this episode:

• Derek Naidoo on LinkedIn
• USA GoMobile 
• Ryan Ragan on Linkedin 
• Automotive Service and Tire Alliance
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "I've been involved in the automotive industry pretty much my whole life, almost 35 years, focused in engine management systems design and development."
• "COVID was both ways. People didn't want to go to tire shops, but we couldn't get vehicles. Huge demand, yet challenging."
• "We're selling convenience. Society's moving towards services delivered to their homes instead of performing mundane tasks."
• "We need to be able to measure what we do. If you can't measure, you can't manage. What we know, we can manage."
• "We have three types of franchisees: tire shops, industry entrepreneurs, and investors looking to expand their reach."

Action Steps: 

1. Embrace convenience as a core offering: Address the growing demand for convenience in society, making your business more appealing to customers who prefer not to spend time traveling to a shop.
2. Develop strategic partnerships: Create beneficial partnerships with mechanical shops and non-tire-selling auto services to offer a complete customer solution. 
3. Adapt to market challenges with flexible solutions: Plan for and implement logistical strategies to overcome challenges like inventory management and technician availability.
4. Utilize technology for operational efficiency: Implement technology solutions such as e-commerce platforms and mobile apps for scheduling and operations management. 
5. Focus on measuring and managing performance: Adopt a data-driven approach to track performance metrics and make informed decisions.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Ryan Ragan is the Executive Director of the Automotive Service & Tire Alliance, where he focuses on enhancing value to members through innovative programs and training in the tech and tire sectors. Under his leadership, ASTA aims to expand its reach with events and educational initiatives, fostering greater involvement from the tire industry in addition to its strong mechanical service foundation. Ryan's background is rich with experience in international trade associations and nonprofits, and he brings a unique blend of business acumen and passion to his role at ASTA.

In this episode…

The automotive industry is undergoing significant transformations, with emerging trends and challenges shaping its future. How can industry leaders adapt to these changes to ensure continued growth and success?

According to Ryan Ragan, Executive Director of Automotive Service & Tire Alliance, adapting to changes in the automotive industry requires a focus on innovation and collaboration. He emphasizes the importance of creating opportunities for networking and deal-making, particularly through events that bring together decision-makers and vendors. By facilitating interactions between key players, the industry can foster partnerships that drive growth and address common challenges.

On this episode of Gain Traction, Mike Edge welcomes Ryan to discuss the future of the automotive service industry. They explore topics such as the expansion of industry events, strategies for increasing vendor engagement, and efforts to integrate tire services more comprehensively. Ryan shares his vision for enhancing member benefits through educational programs and networking opportunities, aiming to strengthen community ties and support business growth within the sector.

Here’s a glimpse of what you’ll learn:

• [01:55] The Wild West origins of Ryan Ragan's hometown
• [02:45] How wrestling shaped Ryan's discipline and resilience
• [04:36] The future of Automotive Service & Tire Alliance’s big events
• [05:49] Why networking with decision-makers is game-changing
• [06:07] How ASTA enhances business deal opportunities
• [11:55] The innovative educational tools ASTA provides for members
• [22:32] How ASTA raised $100,000 for hurricane relief efforts

Resources mentioned in this episode:

• Ryan Ragan on LinkedIn 
• Automotive Service & Tire Alliance 
• Dustin Dobbs
• Dobbs Tire & Auto Centers
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "Your ego is the most expensive thing you own. If you want to go broke, just keep following that ego."
• "I want you to be able to come there and do business. I want you to be able to close deals."
• "It's always the older generation, the next generation, how they view things and how they see things."
• "We're not going to lose our southern charm. It's still going to be very accessible, very down home."
• "I've seen a lot of good, I've seen a lot of bad."

Action Steps: 

1. Engage in industry networking events: Attend industry-specific trade shows and networking events to meet decision-makers and potential partners.
2. Utilize educational resources: Leverage member-exclusive educational programs and webinars to stay updated on industry best practices and innovations.
3. Implement digital visual inspections: Adopt DVI technology to increase transparency with customers, fostering trust and enhancing customer satisfaction.
4. Participate in community support initiatives: Get involved in industry charity events or local support efforts to strengthen community ties and improve public perception. 
5. Seek feedback and adapt to market needs: Regularly conduct surveys and hold town hall-style meetings with industry peers to understand the challenges and needs within the market.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Seth Glauberman is the President of Malco Tools. A fourth-generation member of the family company specializing in automotive detailing products, Seth has been with Malco Tools for 20 years. The company focuses on professional-grade products, while also venturing into products for discerning do-it-yourselfers.

Jim Ring is the Owner and Partner at Ringbrothers, a company known for creating custom car parts and restoring and modifying cars. Jim and his brother began their company because they had difficulty finding high-quality, unique car parts. Their passion for cars led them from restoring cars to modifying them and eventually to creating the parts they needed.

Justin Rae is the CEO and Co-founder of Cinch, a company that provides data science and automation tools for the automotive service and repair industry. Cinch's software helps shops send service reminders, predict needed services, and understand customer value. Justin has attended SEMA five times, and believes it is an important show for anyone in the automotive space.

Brock Swentzel is the President of Wholesale at S&S Tire, a company celebrating its 50th anniversary. Brock comes from a family with a long history in the industry, as his grandfather started the company in 1974. S&S Tire is aiming to expand its business in the Southeast region of the United States.

Mike Graber is the President and CEO of Toyo Tires. His experience spans across the industry from sales to product development. In addition to a passionate commitment to product quality and customer engagement, Mike believes genuine relationships and people play a significant role in the success of the tire industry.

Sonny McDonald is Sr. National Training Manager at Toyo Tires Corp USA. He has held that position for over 22 years, after working for a decade as a sales representative for The Tire Rack.

In this episode…

The automotive industry is a dynamic landscape where innovation and collaboration are essential for success. How can industry leaders leverage their experiences to foster growth and adaptability in this competitive environment?

According to Seth Glauberman from Malco Tools, Jim Ring from Ringbrothers, Justin Rae from Cinch, Brock Swentzel from S&S Tire, and Mike Graber and Sonny McDonald from Toyo Tire, building strong relationships and embracing innovation are critical to thriving in the automotive sector. They emphasize the importance of networking at events like SEMA, where connections with customers, partners, and suppliers can lead to new opportunities. Additionally, they note the value of adapting to market changes through innovative products and data-driven strategies that enhance customer engagement and service.

On this episode of Gain Traction, join host Mike Edge at SEMA, where he talks to Seth, Jim, Justin, Brock, Mike, and Sonny about the significance of networking and collaboration in the automotive industry. The guests share insights on innovative products, custom parts manufacturing, data-driven customer service tools, and strategies for distributor growth. Their conversations highlight how fostering relationships and embracing change can drive success in a rapidly evolving marketplace.

Here’s a glimpse of what you’ll learn: 

• [03:24] How Malco Tools is reaching new customers
• [05:00] The unique innovations Ringbrothers uses to reinvent car parts
• [09:24] How Cinch uses data science
• [08:29] Why SEMA is crucial for automotive networking 
• [15:20] The way S&S Tire celebrated its 50th anniversary
• [21:32] Why Toyo Tire partners with the LA Dodgers 
• [24:07] The new products Toyo Tire is launching

Resources mentioned in this episode:

• Seth Glauberman on LinkedIn 
• Malco Tools
• Jim Ring 
• Ringbrothers 
• Justin Rae on LinkedIn
• Cinch
• Brock Swentzel in Modern Tire Dealer
• S&S Tire
• Mike Graber on LinkedIn
• Sonny McDonald on LinkedIn
• Toyo Tires
• SEMA
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "For us, the thing about SEMA is we can meet our customers, future customers, and really, it's about building relationships." - Seth Glauberman
• "SEMA is by far the best place to show off your products and vehicles; it's always been really good to us out here." - Jim Ring
• "Cinch is a data science and automation tool specifically designed for the automotive service repair space to help with service reminders." - Justin Rae
• "We're a growing company looking to continue to expand across the southeast as a distributor." - Brock Swentzel
• “It's an homage to all the builders that are out there that want to feature Toyo and that's what we're all about.” - Mike Graber

Action Steps: 

1. Build strong relationships in the industry: Networking with current and potential customers is crucial for growth. 
2. Innovate and diversify product offerings: By continuously innovating and diversifying offerings, companies can cater to niche markets and adapt to changing consumer preferences.
3. Leverage data and automation: Businesses can provide personalized customer experiences, improve retention, and optimize operations.
4. Explore new opportunities for expansion: Companies can increase their market presence and capitalize on emerging trends in the industry by actively seeking expansion. 
5. Showcase products at key industry events: Engage with enthusiasts, highlight products, and strengthen brand recognition, capturing the attention of potential clients and partners.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Roy Littlefield IV currently serves as Vice President of Government Affairs for the Tire Industry Association. He currently works on both state and federal legislation and has testified and submitted testimony on a variety of issues impacting the industry. Roy also helps to publish a variety of legislative newsletters for the Tire Industry Association.

Sam Felberbaum is the President of Prinx and Fortune brand tires. He has over 20 years of experience helping companies grow and improve customer retention and revenue. He has spent the last two years in his role at Prinx Chengshan Tire and previously worked for eight years at Toyo Tires.

Lance Bullock is the President of OE Wheels, 4PLAY Wheels, and Defiant Wheels. Lance has contributed to the modernization, direction, and growth of OE Wheels for over two decades. The company’s Defiant Wheel recently won a SEMA design award.

Norris Marshall is Co-founder of Blueprint Engines and serves on the board for SEMA. His company manufactures crate engines for a variety of makes and models and strives to make it easier for enthusiasts to modify their vehicles.

Michael Mathis is the President of Atturo Tires. Atturo had a record-breaking year, increasing brand awareness through sports sponsorships and a national TV campaign. The company is launching the Trailblade HT, a new all-weather tire, and adding 20 new sizes to their A810 performance tire.

In this episode…

The automotive aftermarket industry is facing challenges and opportunities as technology evolves and consumer preferences shift. How are industry leaders addressing issues like right to repair, product innovation, and market expansion?

According to Roy Littlefield IV, Sam Felberbaum, Lance Bullock, Norris Marshall, and Michael Mathis, the industry is actively working on several fronts. They emphasize the importance of right to repair legislation, with efforts being made at both state and federal levels to ensure independent repair shops can access vehicle repair information. Product innovation is also a key focus, with companies developing new tire designs, wheel styles, and engine solutions to meet changing consumer demands. Additionally, these leaders highlight the significance of trade shows like SEMA for networking, showcasing new products, and building relationships with customers and partners.

On this episode of Gain Traction, join host Mike Edge at SEMA, where he talks to Roy, Sam, Lance, Norris, and Michael about right to repair legislation, new product launches, the importance of face-to-face interactions at trade shows, sports marketing strategies, and the value of industry associations like SEMA. They also discuss market trends, product innovations, and strategies for growth in the automotive aftermarket industry.

Here’s a glimpse of what you’ll learn: 

• [02:20] How TIA advocates for the tire industry at SEMA
• [04:02] The progress of the Right to Repair Act
• [06:01] Prinx and Fortune's innovative strategies at SEMA
• [08:53] The evolution of aftermarket wheels with OE and 4Play
• [11:16] How BluePrint Engines easily enhances car performance
• [12:10] SEMA's impact on building industry relationships
• [14:27] Ayturo Tires' new releases and sports marketing success

Resources mentioned in this episode:

• Roy Littlefield IV on LinkedIn 
• Tire Industry Association
• Sam Felberbaum on LinkedIn
• Prinx Chengshan Tire
• Fortune Tires
• Lance Bullock on LinkedIn
• OE Wheels 
• 4PLAY Wheels
• Defiant Wheels
• Norris Marshall on LinkedIn
• BluePrint Engines
• Michael Mathis on LinkedIn
• Atturo Tires
• SEMA Show
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "We got as far as we ever have with a federal bill. The Repair Act had 56 bipartisan co-sponsors split right down the middle and for the first time we got it passed out of the subcommittee unanimously." - Roy Littlefield IV
• “We will have a new Prinx and Fortune AT2 product that will be launched in the second quarter of 2025 — we're very excited about that.” - Sam Felberbaum
• “We're very proud of our aftermarket line, 4PLAY Wheels, for trucks, Jeeps, and SUVs. That's our industry-defining patented products.” - Lance Bullock
• “We are a crate engine manufacturer and we manufacture engines that will go in GM cars, Ford cars, Chrysler cars. These are 100% new engines and most of the content is our own." - Norris Marshall
• "We were on some 200 different broadcasts for Major League Baseball games this year. We're getting into the NHL. We've got NBA courtside signage going right now. And then our national TV campaign has really done a lot to raise our brand awareness."- Michael Mathis

Action Steps: 

1. Attend industry trade shows: Engaging in events like SEMA provides a unique opportunity to meet industry leaders and potential collaborators in one place.
2. Enhance networking skills: Networking effectively is crucial for building relationships with customers and partners. 
3. Stay informed on legislative issues: Awareness and participation in advocacy can ensure that your business supports favorable legislation and adapts to potential regulatory changes.
4. Leverage marketing opportunities: By exploring diverse promotional platforms, you can reach broader audiences and solidify your brand’s presence in the market.
5. Invest in product innovation: Continuously develop and introduce new products to meet evolving market demands.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Don Detore, Editor at Tire Business, oversees the daily editorial operations of Tire Business, the leading trade magazine for the tire industry published by Crain Communications. Don also has experience as a managing editor, adjunct professor, and executive editor.

Clint Young, President and Chief Operating Officer at Point S Tire and Auto Service, has been with the company for almost 10 years. Clint's role focuses on creating growth and improving the member experience at Point S Tire, which has more than 350 points of sale across the US.

Doug Kershaw is Head of Operations at Ferentino Tire USA, with a proven history of developing and executing strategic initiatives. He previously served as Executive Vice President of KAL Group and as President - USA of BKT Tires, where he generated over $700K in sales in the first 2 months. 

Melanie White, CEO at Hellwig Suspension Products, is the fourth generation leader of the family-owned business. She also serves on industry committees, demonstrating her leadership and dedication to the automotive aftermarket sector.

Scott Bishop, Vice President of Independent Channel Sales at Sailun Tire Americas, has over 20 years of experience in the tire industry. Scott joined Sailun in August 2024 after spending five years at Falken Tire in various sales roles.

In this episode…

The automotive industry thrives on relationships, innovation, and timely information. How do industry leaders leverage events like SEMA to strengthen their businesses and stay ahead in a rapidly evolving market?

Don Detore from Tire Business, Clint Young from Point S Tire and Auto Service, Doug Kershaw from Ferentino Tire USA, Melanie White from Hellwig Suspension Products, and Scott Bishop from Sailun Tire Americas all agree that SEMA serves as a crucial hub for networking, showcasing products, and staying informed about the latest trends. They emphasize the importance of face-to-face interactions with partners, customers, and peers from around the world. This annual event provides a unique opportunity to establish new connections, reinforce existing relationships, and gain insights into emerging technologies and market demands, all of which are vital for business growth and adaptation in the automotive sector.

On this episode of Gain Traction, join Mike Edge at SEMA, where he chats with Don, Clint, Doug, Melanie and Scott about the importance of industry relationships, the global reach of tire organizations, the role of trade shows in product showcasing, and the value of timely industry news. They discuss how SEMA facilitates networking, product launches, and staying updated on automotive trends.

Here’s a glimpse of what you’ll learn: 

• [03:48] How Tire Business breaks and expands on industry news
• [05:48] The value of SEMA as a relationship-building platform
• [07:25] The scale of Point S Tire’s operations and impact on the tire and auto industry globally 
• [09:25] How SEMA inspires with new technology and lifelong friendships
• [13:31] SEMA's role in showcasing products and building connections
• [16:13] SEMA: A week for networking and impactful meetings

Resources mentioned in this episode:

• Don Detore on LinkedIn
• Tire Business
• Clint Young on LinkedIn 
• Point S Tire and Auto Service 
• Doug Kershaw on LinkedIn
• Ferentino Tire USA
• Melanie White on LinkedIn
• Hellwig Suspension Products
• Scott Bishop on LinkedIn
• Sailun Tire Americas
• SEMA Show 2024
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "SEMA is important to us because we like to establish, maintain, and promote our relationships with everybody in the industry." - Don Detore
• "The owner gets to keep their name, they keep doing business as they normally would. They just get all the benefits of a much larger organization." - Clint Young
• “I just saw one guy I hadn't seen in five years. Really, really good to be back here, and I really do like the show.” - Doug Kershaw
• "SEMA is this great place that we get to show off our products. We get to connect with our customers." - Melanie White
• "Things are still bought and sold with relationships. This is a great week to be here." - Scott Bishop

Action Steps: 

1. Partner with leading industry publications: Elevate your platform by aligning with established authorities in your industry.
2. Develop a unique series of informational content: Provide your audience with specialized knowledge and keep them engaged over time.
3. Focus on relationships and networking at industry events: Facilitate new partnerships and strengthen existing connections.
4. Emphasize prompt and in-depth news reporting: Keep your audience informed and position your platform as a go-to resource.
5. Encourage innovation and showcase new products at industry shows: Highlight your progressive approach and commitment to industry advancements.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Mike Burns is the Sales Director at Independent Tire Dealers Group, a company that supports independent tire dealers across the US by providing competitive buying power and networking opportunities. Under Mike's leadership, ITDG has achieved a 40% increase in locations over the past four years, expanding to 1,174 points of sale. Originally from New Jersey, Mike's career in the tire industry began at a Pep Boys store. He now resides in Houston, Texas with his wife and four daughters.

In this episode…

In an industry where competition is fierce, how does one independent tire dealer stand out and thrive? What strategies can turn a set of challenges into stepping stones for growth? Is there a way to leverage collective experience and resources while maintaining one's independence?

Mike Burns, the Sales Director for the Independent Tire Dealer Group, offers insights into these questions by sharing his own journey from dishwashing at Boston Market to a leadership role in the tire industry. Through his career progression — from working at Pep Boys and Bridgestone Firestone to eventually joining ITDG — Mike underlines the importance of real-world experience, networking, and continuous learning. He emphasizes how ITDG helps independent dealers by providing a platform for growth, offering competitive programs, and fostering a network of like-minded professionals to share knowledge and support. The discussion also delves into the importance of balancing professional demands with personal growth, highlighting how skills learned in retail environments can translate to executive management.

On this episode of Gain Traction, Mike Edge talks to Mike Burns about empowering independent tire dealers. They discuss ITDG's growth strategy, the significance of next-gen initiatives, and how Mike advises and supports ITDG members. The conversation paints a vivid picture of the tire industry, emphasizing the importance of relationships, adaptability, and strategic growth. With anecdotes from his personal and professional life, Mike highlights the value of community and collaboration in a competitive market.

Here’s a glimpse of what you’ll learn: 

• [01:34] Meet Mike Burns: a voice made for radio
• [04:21] Mike’s unlikely journey from New Jersey to Texas
• [05:57] How Bridgestone shaped Mike’s future
• [17:05] Preparing future leaders in the tire industry
• [19:26] ITDG membership: listening and offering the right solutions
• [29:06] Mike’s golden rule for success: treating people right

Resources mentioned in this episode:

• Mike Burns on LinkedIn
• Independent Tire Dealers Group
• Pep Boys 
• Robert Everett on LinkedIn
• Bridgestone Americas 
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "You learn how to manage people. You learn how to manage your expenses. You learn how to handle customers."
• "Our mission is about enabling them to make the best possible decisions for their business."
• "Buy like you have 1,100 stores. We're like an equalizer."
• "Our story for as long as ITDG has been around is really one of growth."
• "Treat people the way that you would want to be treated, because it all comes back to you in the end."

Action Steps: 

1. Build strong industry relationships: Networking with peers and industry leaders can provide valuable insights and opportunities for growth.
2. Seek continuous education and training: Pursuing further education, such as a MBA, or engaging in industry-specific training programs can enhance leadership and business management skills.
3. Utilize technology for efficiency: Implementing technology and digital tools can streamline operations and improve customer service.
4. Embrace a customer-centric approach: Focusing on customer satisfaction and service quality can lead to business success.
5. Engage in next-generation leadership programs: Preparing the next generation to take on leadership roles ensures the continuity and success of the business.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Dustin Dobbs is the President of Dobbs Tire & Auto Centers, a family-owned business headquartered in Saint Louis, Missouri, specializing in tire and auto repair services. Under his leadership, Dobbs Tire & Auto Centers has expanded to over 50 locations across Missouri, Illinois, and Texas, continuing the legacy started by his grandfather in 1976. Dustin was immersed in the family business from a young age, instilling in him a strong work ethic and commitment to the company's culture and values. 

In this episode…

The automotive industry is built on a foundation of family businesses and strong work ethics. How do successful multi-generational companies maintain their culture while expanding?

According to Dustin Dobbs of Dobbs Tire & Auto Centers, the key to maintaining a strong company culture during expansion is employee empowerment. He emphasizes the importance of supporting staff, providing training, and offering opportunities for career growth. Dustin highlights unique initiatives like hand-delivering Thanksgiving turkeys, hosting company-wide events, and taking managers and their spouses on annual trips to Mexico. He maintains that these practices set them apart from larger competitors and are crucial to their success.

On this episode of Gain Traction, Mike Edge welcomes Dustin to chat about his family's business history, work ethic, and recent expansion into Texas. They discuss how to approach maintaining company culture during growth, the importance of community involvement, and strategies for empowering employees. Dustin also shares insights on partnering with private equity while preserving core values.

Here’s a glimpse of what you’ll learn: 

• [01:18] Dustin Dobbs discusses his journey in the tire industry from childhood
• [04:45] How early lessons in work ethic shaped Dustin's career
• [08:20] Dobbs Tire & Auto Centers’ expansion into Texas and future plans
• [10:35] The secret to Dobbs Tire's long standing community reputation
• [09:25] Empowering employees: The key to Dobbs Tire's success
• [13:30] The importance of maintaining company culture amidst growth
• [19:20] Insights on balancing effort and attitude for success
• [25:30] Inspiring lessons in resilience and perseverance from sports

Resources mentioned in this episode:

• Dustin Dobbs 
• Dobbs Tire & Auto Centers
• Reid Parman on LinkedIn
• Big Chief Tire
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "Hard work beats talent when talent doesn't work hard."
• "Dobbs isn't really a brand; it's more of a people, a culture."
• "You can control two things: your effort and your attitude."
• "Empower your people. Micromanaging hinders natural growth."
• "If you can tell me on every play I hustled and did the best I could, then you can walk off that field and feel certain."

Action Steps: 

1. Foster a strong work ethic: Cultivating a strong work ethic can lead to personal and organizational success. 
2. Empower and support your team: Allow team members to take charge and make decisions to facilitate natural growth and innovation. 
3. Maintain meaningful traditions and practices: Continuing traditions like company-wide events can strengthen team culture and loyalty.
4. Focus on training and development: Ensuring your team reaches its full potential addresses skill gaps and positions your team for long-term success and adaptability.
5. Balance tradition with growth: While pursuing expansion, maintain core cultural values and practices to maintain the essence of your organization.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Reed Parman is the President and Owner of Big Chief Tire, a company specializing in tire sales and auto services with five locations in Jacksonville, Florida. Big Chief Tire was founded in 1961, and Reed’s leadership has helped maintain its reputation for excellent customer service and long-term employee retention. Reed grew up in the tire business, starting by changing tires as a teenager, and has been instrumental in modernizing the company by implementing a digital inspection process to enhance customer transparency.

In this episode…

The automotive industry can be challenging for consumers to navigate, especially with the growth of large chain stores. How can a smaller business stand out and build customer loyalty?

According to Reed Parman of Big Chief Tire, transparency is key to building trust with customers. This includes using digital inspections to provide visual evidence of necessary repairs and clearly communicate the overall health of the customer's vehicle. Building relationships with customers is another important factor, which can be achieved by having tenured employees who provide consistent and reliable service.

On this episode of Gain Traction, Mike Edge talks with Reed about the history of Big Chief Tire, a family-owned business founded in 1961. He shares how his family has shaped the company's culture and values, emphasizing the importance of empowering employees and creating a family-like atmosphere. Reed discusses the challenges and rewards of running a multi-generational business and highlights Big Chief Tire's commitment to transparency and customer relationships as key differentiators in a competitive market.

Here’s a glimpse of what you’ll learn: 

• [01:55] How Reed Parman got his start in the tire business as a teenager
• [03:08] Why having the right people in the right seats is important
• [05:16] The origin of Big Chief Tire through a handshake deal
• [06:38] Reed reveals how his great-grandmother saved the family business
• [12:31] How empowerment impacts Reed's leadership style
• [15:41] Differentiating Big Chief Tire from competitors with transparency and trust
• [20:07] Transitioning from handwritten orders to a digital system
• [26:55] Reed shares a touching story of family and business resilience

Resources mentioned in this episode:

• Reed Parman on LinkedIn
• Big Chief Tire 
• Jared Kugel on LinkedIn
• Tire Agent 
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "It's a huge undertaking to make sure that you have the right people in the right seats."
• "When there's trust in the automotive customer relationship, it changes everything."
• "If he supports me this much, it's got to be a good idea."
• "Our goal is to develop relationships and customers for life."
• "Our people are our story."

Action Steps: 

1. Focus on talent placement: Placing the right people in the right seats can boost morale and productivity, addressing the challenge of inefficiency in operations.
2. Empower and trust employees: Empowering team members fosters innovation and confidence, which can lead to better decision-making and a strong organizational culture.
3. Prioritize transparency with customers: Implementing practices such as digital inspections can build trust with customers by differentiating from less personable competitors.
4. Recognize and retain long-serving employees: Maintaining a stable and experienced workforce can be crucial for sustaining business success and continuity.
5. Adapt and innovate tech: Streamline operations and improve accuracy, meeting the challenge of keeping up with industry advancements.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Jared Kugel is the CEO and Founder of Tire Agent, an innovative e-commerce platform revolutionizing how consumers purchase and install tires across the US. Tire Agent has been recognized as one of the fastest-growing companies, ranking #936 on the Inc. 5000 list, with Jared himself being a 2024 finalist in the New York area's Ernst & Young Entrepreneur of the Year. An expert in automotive, e-commerce, and fintech, Jared is dedicated to providing exceptional customer service and fostering strong partnerships within the tire and automotive industry.

In this episode…

The automotive industry is known for its tight-knit community and loyal professionals who often spend their entire careers in the field. How did one entrepreneur leverage this industry culture to build a successful e-commerce tire business from scratch?

According to Jared Kugel, Tire Agent started with a simple LinkedIn message and evolved through multiple iterations before finding its footing as an online tire retailer. Jared faced numerous challenges, including financial hardships and countless rejections from investors, but persevered through sheer determination and the support of industry connections. His journey highlights the importance of adaptability, resilience, and building solid relationships within the automotive sector.

On this episode of Gain Traction, Mike Edge welcomes Jared to discuss his entrepreneurial journey in the tire industry. They discuss Jared's background, the inception of Tire Agent, early challenges in fundraising and business development, and the company's growth into a successful e-commerce platform. Jared also shares personal anecdotes that illustrate the dedication required to launch a startup in the competitive automotive market.

Here’s a glimpse of what you’ll learn: 

• [01:54] Jared Kugel's first job and early challenges
• [02:56] Managing 15 kids versus managing 100 adults: Jared's perspective
• [03:35] The journey from family tire business to founding Tire Agent
• [07:39] Jared's LinkedIn message that led to a $750,000 investment
• [11:17] How Tire Agent pivoted multiple times before finding success
• [17:32] Crazy customer service stories
• [21:25] The comprehensive structure of Tire Agent's customer service
• [23:24] How Tire Agent partners with dealers for mutual growth

Resources mentioned in this episode: 

• Jared Kugel on LinkedIn 
• Tire Agent 
• Eric Gill on LinkedIn
• Gills Point S Tire & Auto Service 
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments:

• "I was answering the calls on holidays, weekends, and the middle of the night. I did not celebrate a holiday or birthday; I was all in."
• "If it no longer is fun or you don't enjoy it anymore, you shouldn't be doing it — because this is something you'll do half your day."
• "You can never be happy if you never experience sadness — you appreciate the highs that much more."
• "We want to create a foundation of friendship and family when you're building a business because that's what helps grow."
• "Without customers, there is no business; if you take care of your customers, they will take care of you."

Action Steps:

1. Personalize customer interactions: This builds a deeper connection with customers and ensures they feel valued.
2. Invest in comprehensive staff training. This will ensure that staff is knowledgeable and prepared to offer the best customer service, reduce errors, and enhance customer satisfaction.
3. Implement a dedicated post-sale support team: Creating specialized teams for post-sale support, such as warranty handling and package tracking, ensures that customers have a seamless experience even after the purchase. 
4. Leverage multi-channel customer acquisition: By partnering with platforms like Tire Agent, dealers can gain additional customers without extra marketing expenditure, thus diversifying their customer acquisition channels.
5. Regularly review and update customer service protocols:  Adapting to changing market conditions ensures the business stays responsive to customer needs.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.