The Modern Tire Dealer Show

David Poling, vice president of R&D and technical for Giti Tire (USA) Ltd., joins MTD Managing Editor Sara Welch to discuss how advancements in all-weather tire technology are changing the winter tire market and complicating dealers' inventory decisions.

Craig Van Batenburg, an MTD columnist and automotive business instructor, joins The Modern Tire Dealer Show with advice to help dealers strengthen their "human capital" through every business stage.

The California tire fuel efficiency mandate will be less burdensome for tire dealers thanks to the efforts of the Tire Industry Association. Roy Littlefield IV from TIA shares the details in this episode of The Modern Tire Dealer Show.

MTD Managing Editor Sara Welch breaks down what 28 tire manufacturers and suppliers revealed about selling LT tires more effectively, including how dealers can prevent mismatches, sell by application and enhance their product knowledge.

Do you know the difference between training and education for tire dealerships? Dennis McCarron explains why the two aren't the same in this episode of The Modern Tire Dealer Show.

How can independent tire dealers and industry professionals effectively utilize AI to help improve service output, build revenue and handle time-consuming tasks? Calum McClelland, chief operating officer of Leverege, outlines a playbook for developing, implementing and tracking new technology to successfully grow automotive operations.

How do you build a successful tire and automotive business that can grow beyond the owner? In this episode of The Modern Tire Dealer Show, Trevor Jensen, owner of Big O Tires Victoria in British Columbia, expands on strengthening the reputation of his family's 35-year business legacy while creating a service model built on collaboration and trust.

Crystal Forth, regional manager at Cambridge, Ontario-based Protreadz Tirecraft Auto Centre, joins The Modern Tire Dealer Show to share how dealerships can continue supporting women at all levels of the tire industry. 

In this episode of The Modern Tire Dealer Show, JP Brooks, chief revenue officer at Fitment Group, discusses retail tire pricing trends and what to expect during the second half of 2026.