Nathan Rhodes is the Owner of Total Automotive, an independent auto repair shop based in Chattanooga, Tennessee. With a background in machining and welding, Nathan’s passion for cars began as a teenager maintaining his own vehicle. After working his way up from an installer at Pep Boys to a skilled technician, he eventually opened his own shop in 2019. Today, he leads a tight-knit team focused on quality service, honesty, and building long-term customer relationships.

In this episode…

The auto repair industry has evolved dramatically with the complexities of late-model engines and rapid urban growth. Independent shop owners must navigate changing customer expectations, technical advancements, and increasing competition. How can small auto repair businesses stand out and thrive in fast-paced environments?

According to Nathan Rhodes of Total Automotive in Chattanooga, Tennessee, it all comes down to integrity, skilled craftsmanship, and strong customer relationships. By focusing on quality over quantity and hiring technicians who share his values, Nathan has built a trusted local brand known for doing the right thing — without relying heavily on advertising.

On this episode of Gain Traction, Mike Edge welcomes Nathan for a conversation about starting an auto shop from scratch, the role of vocational training, how to manage oil consumption issues, and why personal connection is at the heart of lasting success. Nathan also reflects on the challenges of hiring the right people and his vision for expanding into tire and alignment services.

Here’s a glimpse of what you’ll learn: 

• [01:42] How Chattanooga's rapid growth impacts traffic and boosts local auto repair business
• [06:05] Why learning to fix his first car sparked a passion for auto mechanics
• [07:06] Nathan Rhodes’ early days: from Taco Bell to Pep Boys and hands-on training
• [08:55] Total Automotive’s layout, culture, and commitment to cleanliness
• [10:13] The importance of educating customers and building trust in auto repair
• [13:29] How shops are addressing the oil consumption issues plaguing modern vehicles 
• [16:56] Why hiring the right people matters more than just filling roles
• [23:53] The quote that inspires Nathan's entrepreneurial drive

Resources mentioned in this episode:

• Nathan Rhodes on LinkedIn 
• Total Automotive
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• “We’re well-known for doing the right thing — even when it’s not the easiest route.”
• “If you can get up at 7 a.m. to build someone else's dream, you can get up at 5 a.m. to build your own.”
• “Most people come in here and they want to talk to me — that personal connection is huge.”
• “Nobody checks their oil anymore, and that’s causing major engine problems we see every day.”
• “I’d rather take my time and hire the right person than fill a spot just to get someone in the door.”

Action Steps: 

1. Prioritize hiring quality technicians: Take time to find people who align with your shop’s values and craftsmanship standards.
2. Educate customers consistently: Build trust by explaining vehicle issues clearly and honestly, especially with complex systems.
3. Maintain a clean and organized shop: A professional workspace sets the tone for both employee pride and customer confidence.
4. Prepare to invest in essential equipment: Don’t delay upgrades like alignment systems that support core services like tires.
5. Build a business on word-of-mouth: Focus on doing the right thing consistently — loyal customers will spread the word.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Roy Littlefield IV is the Vice President of Government Affairs for the Tire Industry Association. In his role, Roy leads advocacy efforts across state and federal levels to support independent tire and auto repair shops. With deep roots in the industry — his father also served in TIA leadership — Roy has been involved in policy from a young age. He now champions initiatives like the Right to Repair Act, helping protect consumer choice and shop independence nationwide.

In this episode…

The modern vehicle repair landscape is becoming more exclusive, locking out independent repair shops and consumers from essential data. As cloud-based systems and EV technology evolve, traditional tools like OBD2 ports are being phased out, creating barriers to access. How can the industry and lawmakers ensure fair repair rights for everyone?

According to Roy Littlefield IV of the Tire Industry Association, the key lies in mobilizing grassroots support and pushing for bipartisan legislation. Roy explains how right to repair laws, such as those in Maine and Massachusetts, are being held up in court despite overwhelming public support. He also reveals the strategic moves being made to pass a federal Repair Act that would secure nationwide access to vehicle repair data.

On this episode of Gain Traction, Mike Edge welcomes Roy for a conversation about the right to repair movement, legislative hurdles, and how independent shop owners can take action. Roy shares insights on consumer rights, industry trends, and the importance of grassroots advocacy.

Here’s a glimpse of what you’ll learn: 

• [02:10] Why Right to Repair is the most urgent issue facing the auto industry
• [03:25] How EVs and new tech give OEMs the upper hand in the repair market
• [05:08] The challenge of cloud-based systems replacing traditional OBD2 ports
• [10:44] Roy Littlefield IV and Mike Edge share personal stories of inflated dealership repair estimates
• [11:33] How VIP Tire and Auto led a Right to Repair victory in Maine
• [12:45] Why automakers claim they "can't comply" with basic consumer access laws
• [15:44] How bipartisan support is building for national legislation
• [16:25] Grassroots advocacy and how shop owners can make an impact

Resources mentioned in this episode:

• Roy Littlefield IV on LinkedIn
• Tire Industry Association
• Report a Right to Repair Issue
• Brian Bates on LinkedIn
• EAS Tire and Auto
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• “Right to repair is the biggest issue right now facing the industry, and it’s going to hit us like an avalanche.”
• “Consumers should have the right to decide who works on their vehicle — and own that information.”
• “Even something as simple as an oil change is becoming a problem because of data lockouts.”
• “Despite 80% of voters supporting it, one lawsuit can hold up progress for years.”
• “Every person matters — whether you're an intern or a CEO, everyone deserves respect and recognition.”

Action Steps: 

1. Report blocked repair access: Submit your issue via the TIA advocacy page so it can be used in legal and legislative efforts.
2. Contact your lawmakers: Speak to your local, state, and federal representatives about how Right to Repair affects your business.
3. Educate consumers: Let customers know they have a choice — and a right — to get their vehicle serviced outside the dealership.
4. Display QR codes in your shop: Use TIA’s printable posters with QR codes to make it easy for your team to report issues.
5. Support the federal Repair Act: Encourage your trade networks to back bipartisan legislation ensuring nationwide repair access.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Brian Bates is the President and Founder of EAS Tire & Auto, a growing chain of auto repair shops with 21 locations in the Denver metro area. After serving in the military, Brian entered the automotive industry, eventually opening his first shop in 2004. His company has expanded rapidly through strategic acquisitions and a partnership with Straightaway, a group that empowers shop owners to scale while retaining operational control. With a passion for people development and leadership, Brian is focused on building a company culture rooted in growth, excellence, and support.

In this episode…

The auto repair industry is undergoing rapid consolidation, leaving many independent shop owners wondering how to grow or exit successfully. As lending tightens and operational demands rise, new partnership models offer a path forward for owners who aren’t ready to walk away. How can independent shop owners grow strategically while protecting their financial futures?

According to Brian Bates of EAS Tire & Auto, the key lies in building partnerships that provide resources without stripping autonomy. Through his collaboration with Straightaway, Brian has scaled his operations significantly while maintaining influence over day-to-day decisions. This hybrid approach allows owners to retain equity, reduce risk, and gain access to shared expertise and better buying power.

On this episode of Gain Traction, Mike Edge welcomes Brian for a conversation about military discipline, business growth, partnering with Straightaway, and the art of betting on yourself. Brian shares how his team evaluates acquisitions, why leadership development matters, and how he uses subtle cues such as paint quality to decide which cars are worth working on.

Here’s a glimpse of what you’ll learn: 

• [01:37] Brian Bates’ military background and how it set the foundation for his career
• [05:46] Transitioning from the military to auto repair and dealership work
• [07:50] Growing from one shop to 21 stores in under 20 years
• [08:13] How Straightaway helps shop owners stay active in their businesses
• [13:09] Why strength in numbers matters in the tire and auto repair industry
• [16:45] Options for shop owners to take chips off the table without fully exiting
• [24:17] Brian’s favorite hobbies and lifestyle in Colorado
• [34:00] Using paint quality as a success indicator for filtering out unprofitable repairs

Resources mentioned in this episode:

• Brian Bates on LinkedIn
• EAS Tire & Auto
• Straightaway Tire & Auto
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• “Success is never owned, it’s rented — and the rent is due daily.”
• “The best tenant I ever had was me — I always paid the rent and fixed things on time.”
• “Straightaway isn’t about pushing owners out — it’s about giving them more support to grow.”
• “Sometimes you win and sometimes you learn, but both are part of the fun.”
• “The bus really has an unlimited amount of seats, especially if I do my job right.”

Action Steps: 

1. Explore partnership models: Shop owners should investigate opportunities that allow for shared growth and retained control.
2. Reevaluate your lending strategy: Understand your borrowing limits with banks and SBA and consider private capital alternatives.
3. Create a system to identify unprofitable work: Use simple heuristics such as paint quality and vehicle condition to avoid jobs that drain resources.
4. Develop internal leadership pipelines: Invest in training and growth opportunities for younger team members to future-proof your business.
5. Bet on yourself: When making big decisions, trust your instincts and experience to drive your next phase of growth.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Gus Herlong is the CEO and Co-owner of Palmetto Garage Works, a multi-location auto service franchise group based in South Carolina. Starting with five distressed Midas stores in Columbia, he has grown the company to 34 locations across multiple states. His leadership has earned him recognition including the Tire Business Humanitarian of the Year Award, the IFA Franchisor of the Year Award, and the Midas Franchisee of the Year Award. Gus is also a key voice in the Midas dealer network, having served on the IMDA Board and as an advisor to Midas Corporate.

In this episode…

The automotive service industry is evolving rapidly, with franchise owners navigating shifting markets, NIL marketing trends, and workforce development. Many operators are finding success not just through expansion, but by creating deeper community ties and developing leadership within their teams. How can shop owners grow their businesses while staying grounded in their values and mission?

According to Gus Herlong of Palmetto Garage Works, success comes from embracing hands-on leadership, learning from early failures, and staying deeply involved with both the community and team. From starting as an oil change tech to leading a 34-location franchise group, Gus has turned setbacks into stepping stones while investing in staff growth and community partnerships. He also uses NIL marketing with local college athletes to stand out in a competitive industry.

On this episode of Gain Traction, Mike Edge welcomes Gus Herlong for a conversation about grassroots leadership, overcoming early business failures, and building a company culture that values authenticity and service. Gus shares insights on NIL marketing, expansion strategies, and the power of giving back.

Here’s a glimpse of what you’ll learn: 

• [01:45] The team effort behind winning multiple industry awards
• [02:40] How Palmetto Garage Works grew to 34 franchise locations
• [04:18] How Gus Herlong and his father started the business in 2008
• [06:28] NIL marketing and its impact on college athletics and local businesses
• [13:06] Gus’ career path from oil change tech to CEO
• [16:21] Early financial struggles and near-collapse of the business
• [19:01] Expanding into Charleston, Greenville, Florida, and Washington, D.C.
• [32:45] "Failing forward" and mentoring a new generation of leaders

Resources mentioned in this episode:

• Gus Herlong
• Palmetto Garage Works 
• Brian Beers on LinkedIn
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• “You’re not a Midas employee — you’re a Palmetto Garage teammate. That’s what you tell people.”
• “Failure is just a First Attempt In Learning. I’ve got a PhD in stupid ideas.”
• “If the community trusts me with their cars, I need to be reinvesting in them too.”
• “Most people don’t wish they were where I was — they wish they were where I am.”
• “My wife’s been a saint — half our anniversary trips have been disguised store visits!”

Action Steps: 

1. Embrace hands-on leadership: Don’t be afraid to work shoulder-to-shoulder with your team to understand ground-level needs.
2. Use NIL marketing creatively: Collaborate with local college athletes to differentiate your brand in a crowded market.
3. Give back to your community: Implement ongoing charitable initiatives like food drives or car giveaways to build local trust.
4. Fail forward and mentor others: Encourage your team to learn from mistakes and create space for growth within your organization.
5. Stay grounded during growth: Remember your early struggles and use them to guide authentic, value-driven business decisions.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

David Schardt is the President and CEO of Forgeline Motorsports, a premier manufacturer of custom, lightweight forged wheels for high-performance and racing applications. In 1994, David co-founded Forgeline in Dayton, Ohio alongside his twin brother, Steve Schardt — their passion rooted in the family’s long-standing involvement in the wheel business. With decades of hands-on experience in both distribution and manufacturing, David has helped grow Forgeline into a respected name in motorsports and automotive customization. Beyond business, he’s a fan of muscle cars, racing, and the movie Tommy Boy.

In this episode…

Innovation in automotive wheels has evolved from basic functionality to bespoke design and racing performance. With customer expectations rising and technology advancing, companies must deliver both aesthetics and durability. How do you create a product that meets the intense demands of professional racers and car enthusiasts alike?

According to David Schardt of Forgeline Motorsports, the key lies in customization, precision, and relentless quality control. By developing fully forged wheels made-to-order for specific applications, Forgeline has filled a crucial niche in the racing and high-performance vehicle market. David also emphasizes the importance of staying hands-on and leveraging strong partnerships, such as the company’s majority-stake acquisition by Lacks Enterprises, to scale responsibly.

On this episode of Gain Traction, Mike Edge welcomes David for a conversation about the origins of Forgeline, lessons from the wheel distribution business, overcoming anxiety in leadership, and what’s next for the brand. David also shares a behind-the-scenes story of a near-disaster with a high-end show car — and how his team saved the day just in time.

Here’s a glimpse of what you’ll learn: 

• [03:13] The Schardt family's multi-generational roots in the wheel industry
• [09:50] Why Forgeline was created to meet the needs of grassroots racers
• [10:29] How David and Steve found complementary strengths as co-founders
• [11:19] Why Forgeline sold a majority stake to Lacks Enterprises
• [12:24] Future goals: Forgeline wheels on OEM limited edition vehicles
• [12:48] The power of the Forgeline website gallery as a sales tool
• [14:18] How Tommy Boy resonates with anyone in sales
• [16:45] The unforgettable story of a $300k custom Camaro getting rear-ended

Resources mentioned in this episode:

• David Schardt
• Forgeline Forged Alloy Wheels
• Tire Discounters
• American Racing
• Dayton Wire Wheel
• Feel the Fear and Do It Anyway
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "Feel the Fear and Do It Anyway — that book changed my life and how I approach business decisions."
• "We started with one wheel style and one finish. Now we have nearly 200 and countless options."
• "My brother Steve is the sales guy, I'm the guy who runs the business — it just works for us."
• "We’re aiming to have Forgeline wheels featured on limited edition OEM vehicles within five years."
• "The gallery on our website is our best sales tool — it shows people exactly what our wheels look like on their car."

Action Steps: 

1. Embrace discomfort in leadership: Use the “feel the fear and do it anyway” mindset to push through hesitation.
2. Identify and complement team strengths: Build a business where co-founders and team members focus on their best-fit roles.
3. Leverage product customization for growth: Offer personalized options to meet unique customer demands and increase value.
4. Use digital galleries as a sales tool: Showcase real-world product applications to build credibility and drive conversions.
5. Plan for strategic partnerships: Consider acquisitions or alliances that bring new resources and fuel business expansion.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Richard Balan is the President of RTA Holdings, a company specializing in aftermarket vehicle outfitting, particularly commercial vehicles and off-road accessories. Notably, Raven Truck Accessories, under Richard's leadership, has successfully integrated with Trail Tire to create one-stop locations for customers, leveraging Trail Tire's extensive network and RTA's accessory expertise. Originally from Winnipeg, Manitoba, Richard has a diverse background, having worked in the communications industry before joining the family business over 20 years ago. 

In this episode…

How do two distinct industries, like tire retail and automotive accessories, combine to create a comprehensive customer experience? What happens when a company decides to expand its horizons by merging complementary services?

According to Richard Balan of RTA Holdings, he integrated his family's business with Trail Tire to solve the challenges of providing a one-stop shop for customers seeking both tire services and automotive accessories. By recognizing the synergy between Raven Truck Accessories' expertise in aftermarket vehicle outfitting and Trail Tire's established tire service network, Richard illustrates how they aimed to fill a market gap. This collaboration not only streamlines customer experience, but also enhances service efficiency by combining tire and accessory needs under one roof. 

On this episode of Gain Traction, Mike Edge talks with Richard about the integration of tire services and aftermarket accessories — unpacking the detailed journey of merging RTA Holdings with Trail Tire. Richard discusses the importance of understanding market needs and how their collaboration aims to revolutionize customer service in the automotive industry by providing comprehensive solutions. The conversation touches on leadership philosophies and strategies for maintaining long-term staff relationships.

Here’s a glimpse of what you’ll learn: 

• [02:23] Richard Balan's journey from Winnipeg to industry leader
• [04:58] The strategic vision behind the Trail Tire and Raven Truck Accessories merger
• [06:05] Why a one-stop shop for accessories is beneficial
• [13:27] Trail Tire's community-focused business model
• [14:36] How Trail Tire plans to expand its market presence
• [19:07] The selection process for becoming a Trail Tire dealer
• [27:00] Richard recalls humorous tales from his hockey- and bourbon-fueled adventures

Resources mentioned in this episode:

• Richard Balan on LinkedIn
• Raven Truck Accessories
• Trail Tire
• Wayne Gretzky Fantasy Camp
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "Hearts and minds connected forever; if you earn them, you've got loyalty beyond measure."
• "This too shall pass; sometimes you need the rain to see the growth."
• "When customers are on-site, they can get those other things we sell that complement tires."
• "With the locations that Trail has, our goal will be to ship the products to those locations so the consumer can pick it up."
• "The great thing about working with the Trail team is they recognize the importance of community and team members."

Action Steps: 

1. Leverage complementary business opportunities: By integrating different services, businesses can provide a one-stop shop for customers.
2. Focus on customer relationship building: Establishing deep connections with customers helps overcome the challenge of customer churn and creates opportunities for sustained growth through trust and relationship-building.
3. Embrace geographical and market-specific needs: Understanding the unique needs of a particular market addresses the opportunity of meeting local demands and ensures a competitive edge.
4. Prioritize staff appreciation and support: Creating an environment where staff feel valued and supported leads to high employee retention and better service delivery.
5. Seek strategic partnerships for growth: Collaborating with complementary businesses effectively addresses the challenge of market expansion and maximizes growth opportunities.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

John Teddy is the Chief Executive Officer of Straightaway Tire & Auto, bringing over 15 years of leadership experience in consumer retail and services. Before joining Straightaway, he served as Vice President of Take 5 Oil Change and held senior roles at Driven Brands, including Chief Commercial Officer. His career also includes strategic positions at The Home Depot and Lowe's, where he focused on corporate strategy and performance improvement. John earned his degree from Vanderbilt University and currently resides in Charlotte, North Carolina, with his wife and their four children. 

In this episode…

The auto repair and tire industry is rapidly evolving, with shop owners facing consolidation trends, customer service challenges, and the need for sustainable growth. How can independent operators scale their businesses while maintaining control and preserving their brand identity?

According to John Teddy of Straightaway Tire & Auto, the key lies in a partnership-driven approach that allows shop owners to grow without handing over full control. By joining a larger network while keeping their local brand and leadership, operators can access resources, financial security, and strategic support. This model fosters collaboration, helping businesses expand while maintaining the personalized service and trust that customers value.

On this episode of Gain Traction, Mike Edge welcomes John for a conversation about leadership, industry consolidation, and the importance of frontline employees. John shares insights on building strong customer relationships, creating sustainable expansion strategies, and why supporting shop owners through partnership-driven models benefits the industry.

Here’s a glimpse of what you’ll learn: 

• [01:58] How John Teddy's unexpected journey began in strategy consulting
• [02:29] Why John transitioned from consulting to consumer retail
• [07:06] The importance of thick skin in customer service roles
• [15:21] Straightaway Tire & Auto's growth strategy through local brand expansion
• [18:34] The long-term market potential for tire and auto repair
• [21:54] How servant leadership shapes Straightaway's company culture
• [26:42] Leadership lessons from historical and military tales

Resources mentioned in this episode:

• John Teddy on LinkedIn 
• Straightaway Tire & Auto 
• Band of Brothers
• Patton
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "The tire and auto repair business isn’t just about fixing cars — it’s about solving problems and building long-term relationships with customers."
• "We partner with shop owners who want to grow without losing control, preserving their brand while gaining the resources to scale."
• "Great businesses are built on frontline employees — our job as leaders is to support them, not dictate from the top."
• "Customers don’t come to us on their best day, so it’s our job to turn frustration into trust and loyalty."
• "Straightaway isn’t just about acquisitions — it’s about building a network of passionate operators who want to grow together."

Action Steps: 

1. Engage directly with frontline employees: Spending time in shops and talking with service advisors and technicians helps leaders stay connected to daily challenges and operations.
2. Preserve brand identity during expansion: When growing a business, maintain the local brand’s reputation and customer relationships rather than replacing it with a corporate identity.
3. Adopt a partnership-driven growth strategy: Instead of forcing full buyouts, create opportunities for shop owners to take financial chips off the table while retaining leadership roles.
4. Prioritize customer service and problem-solving: Train employees to turn customer frustrations into trust by offering clear solutions and a positive service experience.
5. Leverage industry relationships for growth: Build partnerships with other operators in the market to acquire new locations and expand the business while maintaining quality service.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Tim Szabo is the Owner of Trail Tire Edmonton Groat Road, with over three decades of experience in the automotive industry. Alongside Fixed Operations Manager Kasey Wood, Tim is dedicated to ensuring every customer departs fully satisfied with their experience. 

Ian McDonald is Manager at Kirks Trail Tire Auto Centers Northern Edge. He is a valued member of the Trail Tire family, known for his entrepreneurial spirit and commitment to customer service. His journey into the tire industry began in a unique way, leading him to become an integral part of the Trail Tire network.

Matt Vanderhorst is Manager at Trail Tire Auto Centers Vernon Commercial. He has been with Trail Tire since its early expansion, transitioning from a longstanding relationship with another company to join the Trail Tire family. His alignment with Trail Tire's vision and values has contributed significantly to the company's growth and success.

Dave Antoniuk is Owner of Trail Tire Spruce Grove. He joined Trail Tire in 2021, drawn by the company's philosophy and family-oriented culture. His appreciation for the support and accessibility within the organization highlights the strong sense of community that Trail Tire fosters among its members.

Graham Tanner is Manager at Trail Tire Auto Centers North West. He became part of Trail Tire through a company acquisition, finding alignment with their customer-driven approach and shared values. His dedication to customer care and honesty reflects the core principles that Trail Tire upholds.

Ryan Lien is Manager at Trail Tire Auto Centers Drayton Valley. He  joined Trail Tire in December, bringing with him a strong commitment to community involvement and local business values. His transition to Trail Tire reflects his dedication to aligning with organizations that prioritize local engagement and customer satisfaction.

Joe Paranich is Retail Operations Manager at Trail Tire. He brings a wealth of experience from his long-standing career in the Canadian tire distribution industry. His role focuses on optimizing retail programs and ensuring that locations maximize the benefits available to them.

James O'Reilly is Vice President of Trail Tire Group, with over 23 years of experience in the tire industry. A second-generation tire professional, James has been instrumental in Trail Tire's growth, overseeing its expansion to 63 stores and the addition of a digital e-commerce division. His leadership emphasizes relationships, strategic partnerships, and adapting to change, which have been integral to Trail Tire's success in Western Canada.

In this episode…

Tire and auto repair businesses thrive when built on strong relationships, quality service, and a commitment to innovation. As the industry evolves, independent shop owners must navigate challenges like digital marketing, customer engagement, and network expansion to stay competitive. How can tire dealers and repair shops align with a trusted organization to drive growth while maintaining their core values?

According to Tim Szabo, Ian McDonald, Matt Vanderhorst, Dave Antoniuk, Graham Tanner, Ryan Lien, Joe Paranich, and James O’Reilly, who participated in the Trail Tire Annual General Meeting 2025, success in the tire and auto repair industry comes from being part of a supportive and visionary network. Trail Tire’s leadership and members emphasize the importance of collaboration, transparency, and customer-first values, offering independent dealers the tools and resources they need to compete. Through shared expertise, managed growth, and new business opportunities — such as expanding into truck accessories — Trail Tire provides an ideal framework for business owners looking to scale while retaining their local, community-driven identity.

On this episode of Gain Traction, Mike Edge welcomes Tim, Ian, Matt, Dave, Graham, Ryan, Joe, and James to discuss the culture of Trail Tire, the benefits of joining a strong network, and how the company is shaping the future of independent tire dealers. They explore leadership philosophies, business expansion strategies, and the role of innovation in customer service. Whether you're a tire dealer or an industry professional, this episode offers insights into building a thriving, resilient business.

Here’s a glimpse of what you’ll learn: 

• [02:37] Why Tim Szabo values Trail Tire's honest, hard-working culture and personal customer interactions
• [04:22] Ian McDonald's unique entry into the tire business and his entrepreneurial journey
• [09:05] Why Matt Vanderhorst believes in Trail Tire's vision and the quality of its people
• [12:46] Dave Antoniuk's reasons for joining Trail Tire in 2021 and his appreciation for the company's support
• [14:49] How Graham Tanner aligns with Trail Tire's customer-driven approach and shared values
• [17:35] Why Ryan Lien transitioned to Trail Tire in December, emphasizing community involvement
• [20:20] James O'Reilly's reflections on the AGM, Trail Tire's growth, and the company's future plans

Resources mentioned in this episode:

• Tim Szabo on LinkedIn
• Matt Vanderhorst on LinkedIn
• Graham Tanner on LinkedIn
• Joe Paranich on LinkedIn
• James O’Reilly on LinkedIn
• Trail Tire Auto Centers
• Allen Ambrosie on LinkedIn
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "You can't make more family, you know. You can't make people better." - Tim Szabo
• "I always was entrepreneurial and wanted to do my own thing." - Ian McDonald
• "Alan had his corporate stores in Edmonton, and I was the first three associate stores outside of his group." - Matt Vanderhorst
• "It's not like they want to grow to have 500 stores; they want to look after and be small and not get too large, too fast." - Dave Antoniuk
• "They have your back for any situation that you need." - Graham Tanner

Action Steps: 

1. Prioritize strong customer relationships: Building and maintaining personal connections with customers is crucial, leading to repeat business and positive word-of-mouth referrals. 
2. Embrace a family-oriented culture: Fostering a supportive, family-like environment within your organization can lead to higher employee satisfaction and retention.
3. Stay connected within your industry network: Being part of a strong network helps overcome the isolation that can come with independent business ownership and opens up opportunities for collaboration and growth.
4. Leverage available resources and programs: Address the challenge of resource management by maximizing the benefits of membership and ensure you're not missing out on valuable opportunities.
5. Maintain a forward-thinking mindset: Continuously seeking new opportunities for growth, like expanding into new product lines or services, keeps your business competitive and adaptable in a changing market. 

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Giorgio Andonian is the Managing Director at FOCUS Investment Banking, where he specializes in mergers and acquisitions within the Consumer and Automotive Aftermarket industries. He joined FOCUS in 2019, bringing over 15 years of operational experience, including his role as Vice President of a regional tire chain in Southern California, where he oversaw sales, marketing, finance, and human resources, ultimately preparing the business for a successful exit to a private equity platform. Giorgio holds a MBA with an emphasis in finance from Pepperdine University's Graziadio School of Business and Management and maintains several professional licenses, including Series 79, Series 82, Series 63, and a California Real Estate License.

In this episode…

The tire and auto repair industry is experiencing a wave of consolidation as shop owners consider mergers, acquisitions, and succession planning. What steps should business owners take to maximize the value of their business, whether they plan to sell or grow?

According to Giorgio Andonian, Managing Director at FOCUS Investment Banking, preparation is key to achieving the best outcome. Business owners should start by evaluating their financial structure, understanding fair market rent, and optimizing operations well before considering a sale. Giorgio emphasizes that having a clear succession plan, even if an immediate sale isn't in the works, can significantly impact long-term profitability and stability. Additionally, for those looking to expand rather than exit, securing the right capital and investment partners can help fuel growth while maintaining control over their business.

On this episode of Gain Traction, Mike Edge chats with Giorgio about market trends in the tire industry, how to prepare for an acquisition, and the role of private equity in fueling business growth. They also discuss why many shop owners overlook key financial details, such as fair market rent, and how proper planning can prevent costly mistakes.

Here’s a glimpse of what you’ll learn: 

• [01:52] Giorgio Andonian discusses his background in the tire industry and his role at FOCUS Investment Banking
• [04:13] The value of having a second set of eyes on a business for operational improvements
• [05:52] The importance of exit strategies and succession planning for tire shop owners
• [07:27] How FOCUS helps business owners prepare for a sale years in advance
• [17:00] Key factors buyers evaluate in a tire shop, including cleanliness and efficiency
• [17:41] The most-overlooked factor in selling a business: fair market rent
• [19:20] Buyer preference in purchasing both the business and the real estate or just one
• [20:22] How long-term lease agreements with national tenants can increase property value

Resources mentioned in this episode:

• Giorgio Andonian on LinkedIn 
• FOCUS Investment Banking 
• Les Schwab Tires
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "Preparation is key; start planning your exit strategy years in advance to maximize your business's value."
• "Understanding your corporate structure, like C Corp versus S Corp, can significantly impact the taxes you pay upon selling."
• "Charging yourself fair market rent is crucial; many owners overlook this, affecting their business valuation."
• "It's not just about the sale price; the right buyer ensures your company's legacy and employees are in good hands."
• "Our industry experience allows us to identify operational improvements that can enhance profitability before a sale."

Action Steps: 

1. Assess your financials: Conduct a thorough evaluation of your tire shop's financial performance, including profit margins and detailed financial statements, to present an attractive profile to potential buyers.
2. Enhance curb appeal: Improve your shop's exterior by cleaning surfaces, updating signage and lighting, and organizing display areas to create a positive first impression.
3. Streamline operations: Optimize inventory management and invest in employee training to increase efficiency and customer satisfaction, making your business more appealing to buyers.
4. Gather legal documents: Compile all necessary legal paperwork, such as business licenses, tax filings, employee contracts, and insurance policies, to ensure compliance and facilitate a smooth transaction. 
5. Set a realistic price: Determine a fair market value for your tire shop based on thorough market analysis to attract serious buyers and facilitate a successful sale.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.

Scott Bishop is the Vice President of Passenger and Light Truck Tire Sales for the independent channel at Sailun Tire Americas, which specializes in offering a diverse range of tire brands. He has a wealth of experience in the tire industry, having worked his way up through other reputable companies like Bridgestone and Falken Tire over the years. Scott developed a passion for cars early on building motors and drag racing with his father.

In this episode…

Scaling an automotive business requires open communication and a focus on value. What is the key to success in the tire industry?

According to Scott Bishop, Vice President of Passenger and Light Truck Tire Sales for the independent channel at Salem Tire Americas, success comes from building relationships, providing value, and focusing on existing customers more than pursuing new ones. He emphasizes the importance of understanding customer needs and offering data-driven solutions to grow your business. Scott also notes the importance of open communication, even when addressing difficult issues.

On this episode of Gain Traction, Mike Edge welcomes Scott to discuss his career in the tire industry, which started with his love of cars and has led him through sales, retail, and management positions. They talk about the value segment of the tire market, as well as building relationships with customers.

Here’s a glimpse of what you’ll learn: 

• [02:15] Scott Bishop details his unforgettable first encounter with Mike Edge
• [05:10] The challenges and joys of running a tire store
• [06:14] Why relationships are vital in the tire industry
• [15:58] The growth potential within your existing customer base
• [19:17] Memorable stories from Scott's adventurous tire career
• [25:59] Scott's favorite travel destinations and culinary experiences

Resources mentioned in this episode:

• Scott Bishop on LinkedIn
• Sailun Tire Americas
• Bridgestone
• Falken Tires
• SEMA
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• "The quality of our product is really, really good. I would compare it to a tier two all day long."
• "Relationships are everything. That's why I enjoy this part of the business; there's so many people I communicate with daily that I really like."
• "We're not looking to sign new independent dealers. We're just looking to grow with what we have."
• "If you want good food, go to Louisiana. It makes my mouth water just saying the name."
• "People want the straight story. They don't want to go around the situation to get to it."

Action Steps: 

1. Build and maintain strong relationships: By fostering genuine relationships with clients and colleagues, you can create a supportive network that helps navigate challenges and enhances your professional life.
2.  Embrace continuous learning and adaptability: Staying curious and adaptable allows you to seize new opportunities and remain competitive in a constantly evolving market.
3. Leverage data to identify growth opportunities: Using granular data can uncover potential growth areas for existing customers, ensuring you’re meeting the needs of your clients more accurately.
4. Approach challenges with transparency and directness: Addressing issues head-on builds trust and credibility with clients, establishing a reputation for honesty and integrity.
5. Diversify your interests and experiences: Having diverse experiences can make you more versatile and resourceful, allowing you to tackle challenges from different angles and adapt to new situations more effectively.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.