Jesse Jackson is the co-founder and operator of Mango Automotive, a multi-location auto repair group running eight shops across Texas, New Mexico, and Arizona. After a career in software, Jesse pivoted into the trades alongside her partner Brian, building Mango into a regional operator focused on acquiring auto repair shops from retiring owners whose businesses are already profitable but under-marketed.

Jesse is the creator of a free acquisition-evaluation tool at autorepairqueen.com/shop It's the same model Mango Automotive uses internally to underwrite its own deals. Her perspective sits at the intersection of operator, acquirer, and brand-builder, which is why shop owners modeling their first or fifth acquisition keep coming back to her playbook.

EPISODE SPONSOR

This episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.com

In this episode…

The Boomer generation built most of the independent auto repair shops in this country, and a huge share of them are heading toward retirement with thirty years of word-of-mouth equity and zero modern demand generation on top. That's the deal flow most multi-location operators are sleeping on. Acquiring auto repair shops at this stage means buying already-profitable businesses and unlocking the growth the previous owner stopped chasing a decade ago.

The 50%+ year-one number comes from three layers: Google Maps SEO, Local Service Ads, and AI search visibility on the marketing side; a transition protocol that retains every technician on the people side; and the right district manager, finance, and HR hires at the three-shop and five-shop inflection points. Jesse Jackson of Mango Automotive has run this playbook across eight locations and three states, and this conversation breaks down exactly how it gets executed.

Here’s a glimpse of what you’ll learn:

[01:14] Guest introduction: Jesse Jackson, Operator of Mango Automotive

[01:41] The career pivot from software into the automotive trades

[04:49] Building Mango Automotive into a multi-state operator through acquisition

[06:41] Navigating the three-store and five-store inflection points in multi-location growth

[12:00] The transition protocol for retaining staff through a change in ownership

[14:14] Customer acquisition strategy and cost-per-acquisition in secondary markets

[18:29] Local brand-building and the role of community partnerships in market penetration

[24:16] Operator mindset and the discipline of career reinvention

[25:31] Leadership lessons from It's Not About the Mangoes

[31:57] The free acquisition-evaluation tool Mango uses to underwrite deals

Resources mentioned in this episode:

• Jesse Jackson on LinkedIn
• Mango Automotive Website
• Free Acquisition Evaluation Tool (Mango Automotive)
• Tread Partners
• Gain Traction Podcast on YouTube
• Gain Traction Podcast Website
• Mike Edge on LinkedIn

Quotable Moments:

• "The shops we buy are already successful, the previous owner just stopped pushing for growth."
• "We wait in the parking lot while the owner tells the team, then walk in so nobody has time to get paranoid."
• "Customer acquisition in our secondary markets runs about $150, and that's with the referral base already working for us."
• "I'm rebuilding our website because I don't like what ChatGPT or Gemini says when I ask for the best repair shop in town."
• "The three-shop and five-shop inflection points are where most operators break; district managers, finance, and HR are what get you through."
• "We've never lost an employee through a transition, and that's not luck, it's benefits and how you walk in the door."

Action Steps:

1. Underwrite every deal on year-one marketing upside, not trailing revenue. Assume a 50%+ lift when acquiring auto repair shops from retiring owners who never invested in modern demand generation.
2. Run the parking-lot transition play on day one. Let the seller announce the sale to the team alone, then walk in within minutes with the full benefits package in writing.
3. Audit AI search visibility this week; ask ChatGPT, Gemini, and Claude for the best repair shops in each market and treat every gap as a website rebuild priority.
4. Hire the district manager, finance lead, and HR seat before hitting five locations: those three roles carry multi-location auto repair operators through the inflection point.
5. Pull Jesse's free acquisition-evaluation tool and run it on the next deal in the pipeline, it's the same model Mango uses to pressure-test year-one assumptions before signing an LOI.