By Mustafa Sultan, MD
5
22 ratings
The podcast currently has 150 episodes available.
Michael Meucci (CEO) transformed Arcadia — formerly a mid-sized consultancy into a healthcare platform with $100M of Annual Recurring Revenue. How?
Lots of smart moves, including becoming really good at enterprise healthcare selling. Here's how he did it.
Links
Arcadia: https://arcadia.io/
Dr Mustafa Sultan: https://www.musty.io/
Dr Elina Berglund is the CEO/Co-founder of Natural Cycles, which she has grown to 2M users. When every other app seemed to be free — she made a brave decision: She charged her users a monthly fee. And it worked...
0:57 - The Birth of Natural Cycles
Links
Natural Cycles: https://www.naturalcycles.com/
Dr Mustafa Sultan: https://www.musty.io/
Konstantin started Kaia Health after paying $50,000 to cure his back pain at an elite pain rehab centre. It worked. But it seemed stupid. Why did this need to cost $50,000?
Kaia Health has since raised $125M and helped 625,000 users.
0:00 The 90 second story
1:22 How did he grow 20% every week?
2:15 Market timing is everything
7:43 We never put pressure on this making any money
10:51 How does an app cure back pain?
14:43 US vs Germany for digital health entrepreneurs
16:40 Go to market of Kaia Health
19:51 Why raise so much money?
24:57 The hero license
Links
Kaia Health: https://kaiahealth.com/
Dr Mustafa Sultan: https://www.musty.io/
Jon Ronson is one of the most interesting people alive today — period.
0:00 Jon's pitch for the Psychopath Test
1:41 Jon's story
6:00 Strategies Jon used to bypass career gatekeepers
7:03 Would Jon Ronson be on Substack/podcasting
12:05 Does Jon Ronson pay attention to analytics? Post mortems
16:26 Startup philosophy applied to storytelling
19:08 Writing Advice from Tim Ferriss: Jon's opinion on doing interesting things to write better
24:59 Does Jon Ronson like being famous?
28:49 Analysis of 'The Psychopath Test' pitch to Ira Glass
37:30 Should you make decision based on what would be a good story
38:48 Jon Ronson's habits for creative success
Max Parmentier is the CEO of Birdie, a Series B AgeTech startup who have raised $52M from the likes of Sofina, Omers Ventures and Index Ventures — and captured 10% of the UK market whilst currently scaling into Europe.
0:00 Intro
2:37 Shopify vs Amazon model in AgeTech
7:26 Product pivots: D2C never wins
11:56 Predictive AI AgeTech
13:58 I pitch an idea to Max
19:34 Lessons building Birdie
24:13 Leaving money on the table for purpose
Links
Birdie: https://www.birdie.care/
Dr Mustafa Sultan: https://www.musty.io/
Tom Wicher is CEO of DrDoctor — who have served over 20M patients and just raised £10M in their recent Series A round. But he spent the first 7 years bootstrapping, and diverged from his colleagues: Opting for the slow and steady gentle disruption path. Why?
0:00 Gentle disruption beats move fast and break things
3:36 Picking a problem in healthcare
5:44 Behavioural change theory
7:52 Stop treating patients like kids
10:30 Systems-level efficiency vs personalisation
13:02 Why don't patients show up for their appointments?
16:02 Overbooking: Learning from airlines
18:54 Carrot or stick: Motivating health behaviors
22:35 There's no big conspiracy in healthcare
26:24 PIFU model of patient booking
28:14 Sometime it's better not to empower patients
31:16 Habits/frameworks that have helped Tom succeed
Links
DrDoctor: https://www.drdoctor.co.uk/
Dr Mustafa Sultan: https://www.musty.io/
Drug discovery is becoming more expensive and producing less results than ever before (Eroom's Law)—why?
0:00 Intro
1:39 The big problem in drug discovery
4:10 Why do CROs exist?
7:24 The incentive problem in drug discovery/CROs
10:57 Pharma are anti-startups
12:11 How much a clinical trial costs
15:11 How can you compete with big CROs?
17:26 Are you going to build your own drug pipeline?
18:56 Lessons from VC to Founder
23:42 Brand/PR/Positioning as a biotech startup
29:03 Billion dollar ideas in bio/health
31:33 Habits that have helped Meri
Links
Lindus Health: https://www.lindushealth.com/
Meri Beckwith: https://twitter.com/meribeckwith
Mithi Thaya: https://www.linkedin.com/in/mithi-thaya/
Dr Mustafa Sultan: https://www.musty.io/
Rewind.ai just raised their Series A at a valuation of $350M. Investors include Andreesen Horowitz, Reddit’s Alexis Ohanian and OpenAI’s Sam Altman.
People are wearing Apple Watches to their wedding days. Has this whole 'quantified self' movement gone bananas? Is any of this data actually useful?
Dr Jared Dashevsky writes Healthcare Huddle (acquired by Workweek). He's scaled to over 30,000 subscribers. And it was pretty simple.
Here are 12 frameworks that work for healthcare content creation (and mistakes to avoid).
1:14 Consistency is king; systematise it
7:40 McKinsey reverse pyramid principle for writing
9:10 You need to have a unique/controversial take
11:41 Content for network building
15:51 Lean startup thinking does not work for content
20:35 Nobody cares about errors
25:52 Injecting personality is a competitive advantage
29:32 Boring content will make you rich
34:13 Don't make a useless audience; acquire data
41:19 Lessons from Jerry Springer
45:18 Hyperoptimisation paradox
48:49 Do things that don't scale
Links
Healthcare Huddle: https://workweek.com/brand/healthcare-huddle/
The podcast currently has 150 episodes available.