Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting) episodes

  • When Your Voice is Sexier Than Your Face (Big Podcast Insider - Issue 58)
    This is the audio companion to Issue 58 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:
    • New Year, New Podcast? Get real...
    • Ryan Reynolds voice may be sexier than his face – at the very least, it sells more...
    • 7 things you can do to make this the best year for your podcast
    • A time management trick for podcasters that you an implement right now
    • The 1944 CIA manual that will help you grow your podcast
    • The "Netflix Test" – Use this on your podcast
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
         
    16 min
  • Podcasting Lessons from a 911 Operator w/ Brandon Hall

    After over a year of ZERO in-person interviews, I jumped back in working on a new project that took me various "studio" situations, including living rooms, front porches, and offices.

    I was surprised at how intense it was.

    Maybe it was that unknown element of COVID that made me wonder If I'd ever be able to safely do an in-person interview again. Or maybe that fact that it wasn't really safe to do it at all, even with vaccines and masks. Or maybe it was simply that I was dealing with some very heavy subjects, like murder, sex work, drug addiction, racism, and homelessness.

    I reached out to Brandon Hall of the true crime podcast, Music City 911, to talk about his experience taking 911 calls and how he keeps grounded in intense and emotinal situations. And that's just one of the topics covered on this episode. 

    Topics:
    • Taking control of an interview
    • When guests are booked on "the wrong show"
    • Empathy and interviewing
    • Getting emotionally involved with guests
    • How to really help your listeners (and your guests)
    • Learning how to be an effective podcaster
    • Promoting your podcast
    • What topics are really important?
    • How to keep a guest on topic
    • Keeping calm during tense situations in the studio
    • Being confident on the mic
    Links To Things We Talk About:
    • Music City 911
         
    39 min
  • KCRW "Radio Race" Experience (and Lessons) w/ Scott Wen

    A few episodes ago, I talked about my experience with KCRW's Radio Race, a 24-hour "contest" where participants produce four-minute radio segments based on the same brief.

    In this episode, I talk with Scott Wen, who co-produced one the contest's finalists, The Persimmon Tree.

    Topics:
    • What to do when you do an interview that you can't use (or don't want to use)
    • Getting ideas for radio segments
    • Working with a team/partner
    • Using non-English languages on an English radio station
    • Keeping guests on track during interviews
    • Competition in radio (and how to look at it)
    • Comparing yourself to other podcasters and radio journalists
    • Using your non-podcasting skills to make a podcast
    • What to do when your first (or second...or sometimes your third) idea doesn't work out
    Links To Things We Talk About:
    • KCRW's Radio Race
    • Round Breaking Podcast
    • David Gonzalez Music
         
    58 min
  • Time to Quit Your Podcast? (Big Podcast Insider - Issue 57)
    This is the audio companion to Issue 57 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:
    • When is it time to quit your podcast?
    • Breaking the Law (and Getting Caught)
    • The Best Time to Post on Instagram
    • Want to Build a Strong Podcast Brand? Here Are 8 Strategies...
    • Double Your Podcast Audience for $49?!
    • Your Podcast Could "Steal" These Advertisers
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
         
    19 min

About Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.