Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Discover how to attract podcast listeners instead of repelling them. Plus, access 550 episode ideas, marketing strategies, and more to grow your podcast audience and income on this episode in this episode of Build a Big Podcast ...

Episode Topics

• How podcasters repel listeners (and push them towards competitors)
• Common podcast issues (and techniques for resolving them)
• Strategies for growing a podcast (without relying on social media)
• Exploration of 550 episode ideas as inspiration for podcast content
• "Main Character Syndrome" and how it negatively affects podcasts
• The impact of ignoring listener feedback and maintaining audience engagement
• Insights into excessive self-promotion and its potential negative effects on audience connection

You want these links ...

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

• 00:00 "Attract, Don't Repel, Listeners"
• 05:27 Excessive First-Person Narratives
• 07:36 Balancing Relatability and Aspiration as a Host
• 10:44 Monetize Podcast Skills with AI - A good oppotunity ... for some
• 15:03 Podcast Growth via Paid Strategies
• 16:55 Always Be Ready for Impromptu Speaking ...
• 21:25 Joe Rogan

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 218 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

Explore how limited resources can boost creativity in podcasting through inspiring stories of Prince, Mannie Fresh, and Jesse Johnson on this episode of Build a Big Podcast.

You want these links ...

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

Discover why quality content and creativity trump high-tech solutions in podcasting, as David Hooper share insights from record producer Mannie Fresh on maximizing minimal resources

You want these links ...

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

The power of podcasting, the art of one sentence descriptions, how non-popular YouTubers influence politics, and 100+ episode ideas to keep your content fresh and engaging in this episode of Build a Big Podcast ...

Episode Topics

• The generational divide in media consumption and access to media creation tools
• The power and influence of words in podcasting, including the potential for good or harm
• The art of writing one-sentence podcast descriptions for effective word-of-mouth marketing
• Analysis of how popular YouTubers and podcasters influenced political outcomes, specifically relating to Trump's second term
• The value of interesting life experiences for podcasters and a surprising project for a freelance video editor titled "Get my wife back."
• Importance of practicing podcasting skills through "Sausage Factory" episodes
• Encouragement to help new podcasters without being overly critical, including a story about proper microphone usage

You want these links ...

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

• 00:00 Media Economics in the Internet Age
• 05:51 The Power of Words
• 09:37 Get My Wife Back
• 10:53 Unconventional Video Editing Project
• 15:26 Online vs. Real-Life Experiences
• 17:14 Enhance Your Podcast via Storytelling
• 22:10 Avoid Unprepared Interviewees
• 23:00 Podcast Growth & Monetization Guide

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 217 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

Explore effective podcast marketing strategies, ethical considerations, and must-have tools in this episode of Build a Big Podcast ...

Episode Topics

• Making tough decisions under pressure, including choosing sponsors or topics you might not fully agree with
• Discussion on the ethics of making desperate decisions (and reality game shows)
• A "pay what you want" audio software package, with proceeds going to charity
• Lifetime podcast hosting service at a one-time fee of $79
• Being prepared for unexpected technical issues, such as guests with poor audio setups
• Simplify your podcast messages for clarity and effectiveness

You want these links ...

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

• 00:00 "You look different with clothes on ..."
• 04:32 Desperation in Podcasting?
• 08:58 Making Decisions Under Pressure
• 10:08 Monetize Podcast Skills Creatively
• 13:00 Backup Your Audio!
• 17:35 Simplify Your Podcast Message

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 216 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

Podcasting skills, balancing audio vs. video content, and handling tricky guest situations while highlighting a startling true story of a guest accidentally firing a gun during an interview in this episode of Build a Big Podcast ...

Episode Topics

1. Podcasting skills and their monetary value, including a spreadsheet with contact info and payment rates for freelance producers
2. Audio versus video content in the podcast industry
3. Guest accidentally fires a gun during a podcast interview ...
4. Automated podcast booking
5. Handling bad podcast guests
6. Spotify's new program for earning money through ad-monetized podcast episodes and considerations on its pros and cons

You want these links ...

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

• 00:00 Meet the New Boss
• 03:12 Podcasting Rates and Opportunities
• 08:19 Deal Alert
• 09:54 KABOOM! Gun shot in the podcast studio ...
• 16:17 The 23 Hours Rule
• 20:09 Podcast Sponsorships
• 21:40 Podcast Growth Guidance

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 215 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

In this episode of Build a Big Podcast, David Hooper dives into the importance of controlling your podcast feed, debunks common misconceptions about feeds, and offers practical tips to ensure your podcast remains secure and seamless for listeners.

Key Topics:

1. Protecting your podcast feed
2. Controlling access to your listeners
3. The risks (and benefits) of feed copying.
4. The importance of feed "ownership"
5. Impact of unauthorized feed submissions
6. Seamless feed transitions between hosts (without a 301 redirect)

You want these links ...

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

Optimizing sound quality on a budget, the audio vs. video debate, Joe Rogan's authenticity, and personal growth insights for podcasters in this episode of Build a Big Podcast ...

Episode Topics

1. Audio Quality Improvements: Dialogue isolate feature, room noise reduction
2. Studio Setup: Sound-absorbing materials, DIY panels
3. Video vs. Audio: Pros and cons, unique accessibility
4. Podcast Marketing: Subscribe, audience growth, monetization
5. Influencer Authenticity: Connection through imperfections, long-form content
6. Equipment Recommendations: Cost-effective setup, Shure microphone, backup importance
7. Personal and Professional Growth: Self-reflection, mindset adaptation, perseverance

You want these links ...

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

• 00:00 Improving podcast focus and newsletter efficiency
• 05:46 Experience prepared me for podcasting
• 08:15 Corporate work is boring ...
• 09:36 Podcasting companies in Nashville
• 13:19 Promote yourself to grow your podcast audience
• 16:57 Don't believe hype about video; audio still matters
• 21:12 Influencers control their careers; Disney stars don't
• 24:09 Imperfections make podcasts relatable and engaging
• 27:18 Creating an effective recording space
• 28:56 Subscribe for podcast tips and RSS protection (in the next episode)

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 214 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

Unlock actionable strategies for podcast growth in the new year, featuring audience engagement tips, collaboration insights, and Seth Godin's book promotion secrets in this episode of Build a Big Podcast ...

Episode Topics

1. Reflections on the past podcasting year and plans for the new year
2. Strategies for engaging more with your podcast audience
3. Importance of collaborating with other podcasters for growth
4. Setting clear goals and tracking progress for your podcast in the upcoming year
5. Discussion of Seth Godin's book promotion strategy through podcast interviews
6. Editing to improve podcast quality

You want these links ...

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

• 00:00 Final "Big Podcast" episode in the $158 podcast studio
• 03:11 Engage audience for podcast growth and success.
• 08:15 Grow audience, monetize, engage more
• 12:12 Get listeners/customers in bulk; "borrow audiences" creatively
• 14:31 Editing: Shorten while retaining essentials, every second counts
• 17:45 Human connection in unexpected places
• 19:33 Automated guest booking software for podcasters

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 213 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

David Hooper shares tips on avoiding podcast burnout, leveraging guest booking tools, and future podcast trends, while reflecting on the evolution of podcast technology and celebrating community engagement in this episode of Build a Big Podcast ...

Episode Topics

1. Balancing guest appearances to avoid burnout and streamline scheduling with an automated podcast guest booking tool
2. Securing podcast feeds and better security practices, including using a personal domain and password managers like 1Password and Bitwarden
3. Feedback on Conan O'Brien's transition to a video podcast and the continued importance of audio-only formats for audience connection
4. Comparing past and present podcasting, highlighting the evolution from analog to digital and the democratization of the medium
5. Predictions for podcasting trends in the new year, including the rise of video content, analytics, and balancing production with promotion
6. Encouraging community-building through local meetups and live events to foster engagement among listeners
7. Emphasizing the importance of understanding your podcast audience and creating engaging content to stand out in an increasingly crowded field

You want these links ...

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

• 04:11 Audio distribution was labor-intensive before digital age
• 06:59 Early Internet freedom, less competition, but ...
• 10:46 Finding unique voices or big-name guests
• 15:28 Roundup format: Experts share predictions, drive traffic
• 17:56 Many podcasters are unsuccessful on YouTube platform
• 20:31 Executives increasingly using multichannel media for marketing
• 24:56 Hyper-local podcasts connect (and profit) effectively
• 26:55 Guests must have compelling content for podcasts
• 30:56 Use your own domain and secure your feed
• 34:52 Get a podcast booking system to make guest booking easier
• 35:57 Free online storage for your podcasts

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 212 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)