Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting) episodes

  • Make a Cheap Mic Sound Better (Insider 205)

    Unlock the secrets to creating impactful podcast content, celebrity influence, and smart recording techniques with David Hooper on this episode of Build a Big Podcast ...

    Episode Topics

    1. Celebrity Interviews and Content Strategy
    2. Podcast Growth Techniques and Stages
    3. Importance of Community Engagement
    4. Enhancing Audio Quality on Budget
    5. Consistency and Quality in Content Creation
    6. Ideation and Research for Podcast Topics
    7. Effective Marketing and Monetization Strategies

    You want these links ...

    • Subscribe to Build a Big Podcast
    • See Big Podcast AMP for personalized podcast growth assistance

    Episode Timestamps

    • 04:09 Valuable artists and celebrities differs from marketing "influencers"
    • 08:32 Focus on evergreen topics over fleeting trends
    • 11:36 Balance creativity and strategy in podcasting decisions
    • 13:47 Build your audience; they will grow organically
    • 17:22 Use pop filter or speak at angle
    • 21:41 Low-cost ad space for independent podcasters
    • 23:06 Helping podcasters succeed and monetize.

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 205 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
    Click the icon below to listen.
    24 min
  • This Will Grow Your Podcast Audience (Insider 204)

    Unlock your podcasting potential with tips on rebranding, leveraging Podcasting 2.0, improving audio quality, and an opportunity to join the 30-Day Solo Podcasting Challenge for a special price (see cart and use coupon FINAL27) in this episode of Build a Big Podcast with David Hooper.

    Episode Topics
    1. General Advice

      • Importance of giving listeners something to care about and something they'll miss if it's gone.

    2. Sponsor Advertisement: Riverside.fm

      • Features and benefits of Riverside.fm

      • Overview of multitrack recording and its importance.

      • Free trial and discount code (BIGPODCAST) for Riverside.fm.

    3. 30-Day Solo Podcast Challenge

      • Details about joining the 30-day challenge.

      • Benefits: improving hosting skills, clarifying your message, and working with David Hooper and Big Podcast

    4. Temporary Rebranding

      • Example of Goldfish crackers rebranding to Chilean Sea Bass

      • How to use creative rebranding to attract attention to your podcast

    5. Podcasting 2.0

      • Overview of the concept and its current state

      • Benefits: listener messages, direct donations, advanced RSS features

      • Mention of players supporting Podcasting 2.0:

        • Podverse

        • Fountain

    6. Technical Tips: Audio Editing

      • How to make your voice sound better in Audacity

      • Sequence of editing steps: EQ, normalize, compress, normalize

    7. Listener Engagement

      • Story about an April Fool's joke that didn't go over well

      • Discussion on how passive listeners often do not interact but still care

      • Encouragement to consider every listener, even those who don't actively engage

    8. Internet Domain Importance

      • Story about the disappearance of the ".io" domain extension

      • Importance of controlling your domain name and using domain-based RSS wrappers

    You want these links ...

    • Subscribe to Build a Big Podcast
    • See Big Podcast AMP for personalized podcast growth assistance

    Episode Timestamps

    • 00:00 Halloween enables authenticity; use it for podcasting
    • 04:14 Postproduction enhances podcast transitions and content delivery
    • 08:32 Podcasting 2.0 offers substantial, evolving upgrades
    • 13:31 Audacity adds nondestructive editing (and how to improve your voice)
    • 17:01 Each email/comment you get represents many unspoken voices
    • 20:22 Domain control isn't always guaranteed; consider alternatives
    • 23:25 Join the 30-Day Solo Podcast Challenge

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 204 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
    Click the icon below to listen.
    25 min
  • Solo Podcast Challenge (Insider 203)

    In this episode of Build a Big Podcast, David Hooper discusses the importance of cutting out the middleman, mastering solo podcasting, and building rapport with guests, featuring tips from his own experiences and lessons from legendary hosts like Howard Stern.

    Introduction
    • Introduction to Alibaba and AliExpress
      • Caution against buying microphones
      • Comparison with Amazon
    • Purpose of the podcast
      • Growing your podcast
      • Attracting more listeners
      • Making sharable content
    Cutting Out the Middleman
    • Personal anecdote on using Alibaba
      • Recommendation against purchasing microphones there
    • The World's Oldest Podcaster ... Zita Christian
      • Starting podcasting at 69 years old
      • Overcoming initial challenges
      • Importance of self-editing and perseverance
      • Hiring out tasks vs. personal involvement
    30-Day Solo Podcast Challenge
    • Details about the challenge
      • Importance and difficulty of solo podcasting
      • Process overview
      • Offering personal coaching and support
      • Encouragement to join and contact for a discount
    Big Podcast AMP
    • Introduction to audio monetization program
      • Personal coaching for audience growth
      • 30 Day Solo Podcast Challenge is included
      • Further coaching options and discount details
    You Are Not Late
    • Debunking the myth of being too late to start podcasting
    • Encouragement to start now
    Rapport Building with Howard Stern
    • Masterclass on building rapport
      • Kamala Harris interview example
      • Howard Stern's evolution as a host
      • Practical advice on pre-interviews and guest comfort
    PodIndy Event
    • Information about PodIndy in Indianapolis
      • Focus on independent podcasting
      • Learning opportunities and networking
      • Mention of notable attendees including Dave Jackson
    The World is a Quiet Place (Until You Hit Record)
    • Addressing background noise in recording
      • Personal anecdote involving a guest's dog
      • Integrating unexpected sounds into the show
      • Ethics and strategy for handling distractions

    You want these links ...

    • Subscribe to Build a Big Podcast
    • See Big Podcast AMP for personalized podcast growth assistance

    Episode Timestamps

    • 00:00 Cutting middlemen boosts podcast market strategy
    • 04:12 Podcasting in 70s, inspiring tech adaptation
    • 07:39 Quick solo podcasting tips for improvement
    • 11:01 Podcasting easier now (and not too late)
    • 14:46 Learn solo podcasting, grow audience in 30 days
    • 16:48 Howard Stern: top radio interviewer now
    • 21:11 Dog barking during radio session
    • 23:49 Work with distractions (unless they're too disruptive)
    • 26:17 Join 30-Day Podcast Challenge ...

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 203 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
    Click the icon below to listen.
    28 min
  • For Those About to Podcast ... We Salute You (Insider 202)

    Uncover the crucial steps to building a lasting podcast audience, the impact of consistent content creation, and strategies for leveraging social media and interactive tools to boost engagement and growth in this episode of Build a Big Podcast!

    Big Ideas in this Episode

    1. Project Impact and Persistence

      : Slow starts, steady growth

    2. Building an Audience

      : Leveraging guest appearances

    3. Social Media and Interactivity

      : Engaging through platforms

    4. Sales and Distribution Insight

      : Importance of sales channels

    5. Independence and Control

      : Retaining content rights

    6. Success Stories

      : Examples of gradual success

    7. Platform Preferences

      : Reaching audiences effectively

    You want these links ...

    • Subscribe to Build a Big Podcast
    • See Big Podcast AMP for personalized podcast growth assistance

    Episode Timestamps

    • 00:00 Learn how to grow and monetize your podcast with insights from Build A Big Podcast
    • 07:53 Releasing projects can significantly impact your life, but not all will gain traction
    • 11:55 Continual promotion leads to growth; sustained interest is key
    • 14:51 Self-publishing offers control over pricing, content, and royalties, unlike traditional publishers
    • 18:57 Podcasting gains respect as Kamala Harris appears on Call Her Daddy to reach younger, less politically active voters in a tight election
    • 22:27 Getting political on your podcast is risky due to tribalism; only do so if it aligns with your niche
    • 25:28 Creative careers require long-term effort. Audiences value longevity and understand the need for breaks to sustain creativity
    • 26:33 Take time off for the holidays if needed, but consider creating content during this period when there's less competition. Prioritize self-care.
    • 30:15 Subscribe to Build A Big Podcast at bigpodcast.com/subscribe for instant episode updates

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 202 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
    Click the icon below to listen.
    31 min
  • 48-Hour Podcasting Contest (Insider 201)

    Learn how overlooked podcasting skills, Pixar storytelling rules, and all about new tools to help grow your podcast audience and improve content quality in this episode of Build a Big Podcast!

    Big Ideas in this Episode

    1. Overlooked Podcasting Skills Skills developed through podcasting
    2. Pixar Story Rules Engaging content and character development
    3. Interview Flexibility Adapting to unexpected interview directions
    4. Podcast Ads - Handling contracts and ad scripting
    5. Sonic Dash Competition - a 48-hour audio storytelling contest
    6. Audience Growth Strategies to broaden your listener base
    You want these links ...
    • Subscribe to Build a Big Podcast
    • See Big Podcast AMP for personalized podcast growth assistance

    Episode Timestamps

    • 04:10 Heroes gain powers ... what about you?
    • 06:49 Your origin story
    • 11:49 Consistent publishing gains listeners in crowded market
    • 15:13 Focus on retention
    • 18:47 Interactions, conversations, and diplomatically saying no
    • 25:54 Skilled interviewers adapt, listen, improve interviews
    • 27:38 Notejoy simplifies collaborative podcast production
    • 29:52 Podcasting can change the world

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 201 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
    Click the icon below to listen.
    31 min
  • Overrated Podcasting Tools

    Discover the truth behind podcasting myths as David Hooper breaks down what's overrated, underrated, and accurately rated in the latest episode of Build a Big Podcast.

    In this episode ...

    • Importance of backup recorders
    • Daily podcasting pros and cons
    • Interview vs. conversation format
    • Solo podcasting skills and benefits
    • Podcast guest traffic overestimation
    • Setting up a dedicated podcast studio
    • Practical podcasting equipment and spaces
    Topic 1: Backup Recorders
    • Importance of backup recorders

      • Personal anecdote about a recording issue

      • Details on the specific equipment used (Zoom F3)

    • Steps taken to troubleshoot recording issues

    • The critical nature of having a backup

    Topic 2: Daily Podcasting
    • Skill development opportunities

      • Improving hosting and editing skills

    • Potential drawbacks

      • Risk of audience burnout

      • Optimal frequency for podcast growth

        • Comparison of different publishing frequencies

    Topic 3: Interview Format Podcasting
    • Interview vs. conversation

      • Common pitfalls of conversational podcasts

      • Importance of focused interviews

        • Story extraction and structured planning

    • Role of pre-interviews

      • Significance of preparation

    • Guests' impact on traffic

      • Misconceptions about guest-driven growth

      • Challenges of securing unique guests

    Topic 4: Solo Format Podcasting
    • Advantages of solo podcasts

      • Establishing expertise

      • Schedule and format control

    • Challenges of solo formats

      • Requirement of higher skill levels

      • Necessary editing and preparation efforts

    • Benefits of avoiding co-hosts and guests

      • Reduced scheduling hassles

      • Lower dependency on others

    Topic 5: Podcast Studio
    • Necessity and overrated perceptions

    • Description of David Hooper's studio setup

      • Soundproofing and equipment details

      • Simplicity and functionality

    • Benefits of a dedicated space vs. flexible setups

      • Efficient flow and noise reduction

      • Encouragement for listeners to create their own dedicated spaces based on available resources

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)

    Click the icon below to listen.
    18 min
  • YouTube Hype for Podcasters (Insider 200)

    Join David Hooper as he celebrates the 200th issue of Big Podcast Insider ... or does he?

    No ... Get tips on podcast growth, help with your solo podcasting, and Tim Ferriss' new rules for podcasting in this episode of Build a Big Podcast!

    Big Ideas in this Episode

    1. Podcast anonymity and recognition
    2. Tim Ferriss' new podcast rules
    3. YouTube's Hype feature explained
    4. Importance of clear podcast goals
    5. Enhancing podcast audio quality
    6. Free BBC sound effects library

    Additional Information

    • Subscribe to Build a Big Podcast
    • See Big Podcast AMP for personalized podcast growth assistance

    Episode Timestamps

    • 00:00 Anonymity in podcasting: recognition without credit
    • 07:55 30-day program to improve solo podcasting skills
    • 11:05 High chart placement boosts visibility and success
    • 14:55 Tim Ferriss has rules for collaboration with him
    • 16:39 Interviewing Dolly Parton is a rare opportunity
    • 20:21 Clarity and accessibility are key for podcasts
    • 23:10 Podcast clarity, accessibility, professionalism, monetization, action

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 200 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
    Click the icon below to listen.
    29 min
  • Does Your Podcast Have an Enemy? (Insider 199)

    Discover essential tips on growing your podcast, optimizing Spotify visibility, engaging your audience, and boosting monetization in this episode of Build a Big Podcast!

    Big Ideas in this Episode

    1. Personal Experience with NPR:

      • David Hooper shares his experience of doing a segment for a local NPR affiliate and being recognized, illustrating the power and reach of audio content

    2. Targeted Promotion Strategies:

      • The importance of targeted promotion over mass "spamming"

    3. How to Get More Podcast Subscribers:

      • Guiding listeners to specific platforms and increasing subscription rates for your podcast

    4. Building Rapport with Guests:

      • Helping guests feel comfortable and how to build rapport to get better interviews

    5. Combatting Red Light Syndrome)

      • Techniques to alleviate guest nervousness

    6. Spotify Algorithm Optimization:

      • Tips on how to optimize content to take advantage of Spotify's algorithm, which prioritizes quality content and user engagement

    7. Listener Support Platforms:

      • The importance of platforms like Buy Me a Coffee, Fanlist, and Patreon for building a community and involving listeners in your podcast

    8. Parasocial Relationships in Podcasting:

      • How longer podcast episodes foster deeper connections and a sense of involvement among listeners

    9. Creating Podcast Enemies for Engagement:

      • The concept of creating an "enemy" to solidify listener loyalty and engagement

    Additional Information

    • Subscribe to Build a Big Podcast
    • See Big Podcast AMP for personalized podcast growth assistance

    Episode Timestamps

    • 05:41 "Better to target true believers"
    • 07:42 Podcast listeners engage longer than YouTube viewers
    • 11:43 Balance community involvement and business clarity in podcasts
    • 13:33 Howard Stern faced many FCC complaints
    • 17:53 Promote your podcast on Spotify for growth
    • 19:27 Collaborate with peers to promote your podcast
    • 24:39 Plosive tests and tongue twisters
    • 26:31 Ask guests the same question each interview?!
    • 29:21 Voice-to-text tool for better podcast marketing

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 199 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
    Click the icon below to listen.
    31 min
  • How to Name Your Podcast (Insider 198)

    Discover the impact of a strong domain name, the secrets to naming your podcast, and how to make your podcast sound bigger with this episode of Build a Big Podcast!

    Main Objectives of this Episode

    • Growing your podcast audience
    • Making a podcast that people seek out
    • Creating content that helps people (and makes you money)
    Episode Overview
    • Dotcom domains: Ego stroke or good decision
    • How to book an interview and its benefits
    • Naming or renaming your podcast
    • Robot podcasting and related ideas
    • Tricks to make your podcast sound bigger
    Dotcom Domains Discussion
    • Importance of having a dotcom domain
    • Comparison of dotcom domains to alternative domain variations
    • Market insights and advice on purchasing dotcom domains
    • Personal experiences and anecdotes related to domain names
    • Creativity in domain naming using different examples
    • Tools to find available domains
    Be a Guest Segment
    • Story of Engel Jones and his 3000-interview goal
    • Invitation to participate in Engel Jones' current podcast
    • Benefits of learning from high-volume interview operations
    How to Name or Rename Your Podcast
    • Complexity of changing a podcast name
    • Tools for brainstorming and vetting podcast names
    • Importance of cultural and linguistic sensitivity
    • Cautionary tales and lessons from naming mistakes
    • Agencies and services for professional rebranding assistance
    Robot Podcasting and More
    • Insights from RadioDaysAsia
    • Human elements that improve podcasting (authenticity, respect, fun, etc.)
    • Importance of preparation and its impact on live radio vs. taped podcasts
    • Encouragement to consider more thorough preparation
    Tricks to Make Your Podcast Sound Bigger
    • Importance of multiple voices for listener engagement
    • Use of AI-generated voices for variety
    • Additional suggested resources and article links
    Importance of Consistency
    • Consistency in release schedules to build and maintain audience trust
    • Examples of consistent release schedules (daily, weekly, monthly)

    Additional Information

    • Subscribe to Build a Big Podcast
    • See Big Podcast AMP for personalized podcast growth assistance

    Episode Timestamps

    • 06:05 Losing a domain forces creative name choices
    • 08:10 Get a valuable domain; negotiate lower prices
    • 14:58 Write/podcast about lasting topics; plan, adapt accordingly
    • 17:36 Preparation is essential for delivering effective broadcasts
    • 22:11 Consistency is key to growing podcast audience
    • 22:43 Consistent podcast releases build trust and audience

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 198 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
    Click the icon below to listen.
    27 min
  • 8-Step Podcast Interview Plan (Insider 197)

    Unlock your podcasting potential with this episode of Build a Big Podcast!

    Main Objectives of this Episode

    • Growing your podcast audience
    • Making a podcast that sponsors are interested in
    • Creating a podcast that people will miss if it's gone
    Monetization Potential
    • How podcasting skills can be monetized
    • Information on Big Podcast Amp at bigpodcast.com/amp
    Challenges in Content Creation
    • Increasing noise making it harder to grab attention
    • Risk of burnout from the "content treadmill"
    Podcast Improvement Tips (7 Nonnegotiable Things)
    1. Clear Niche

      • Importance of clearly defined target audience

    2. Distinct Perspective

      • Necessity of a unique point of view for your podcast

    3. Non-Neutral Voice

      • The importance of having a clear stance on issues and meticulous editing

    4. Mostly Insights, Some Promotion

      • Balance of valuable content and promotion

    5. Personal Engagement

      • Avoiding generic address terms, speaking as if to a single person

    6. Use 'You' Frequently

      • Making the audience feel personally addressed

    7. Relax and Be Real

      • Showing genuine personality and sharing relatable stories

    Editing Insights
    • Example of editing efficiency where up to 40% of recorded content can be removed

    Advertising Tips
    • Integration of ads with useful content

    Personal Stories
    • Sharing personal anecdotes without crossing professional boundaries
    • David and his wife selling items on eBay
    • Humorous eBay search incident with "dirty dicks" hot sauce
    Podcast Information
    • Promotion of "Build A Big Podcast" and its focus on growth, monetization, and improvement
    • Podcast website: bigpodcast.com
    Episode Highlights
    • Podcast rebranding
    • 7 non-negotiable podcast requirements
    • Guide on podcast interviews
    • New podcast "Talk Tuah" by Haliey Welch
    • Business blueprint and royalty-free music for podcasters
    • Classified ads to help grow podcasts
    Podcast Rebranding Details
    • Discussion on the importance of environment on identity and behavior
    • Changes including new artwork and formats
    Subscribe and Follow
    • Subscription details at bigpodcast.com/subscribe
    • Additional updates at extra.bigpodcast.com
    Big Podcast History
    • Initial name "Big Podcast Daily" during a 30-day trial run
    • Renamed to "Build a Big Podcast"
    Title Considerations
    • Challenges with naming a podcast about podcasting to ensure clarity

    Future Content
    • More detailed discussions on rebranding to be shared on Big Podcast Extra and in the newsletter

    8 Steps for Better Podcast Interviews
    1. Do Your Research

      • Importance of preparation

    2. Create a Flexible Outline

      • Having an adaptable structure for the interview

    3. Use Open-Ended Questions

      • Encouragement of storytelling

    4. Listen Actively

      • Importance of smooth transitions and acknowledging responses

    5. Maintain a Conversational Tone

      • Engaging in two-way interaction

    6. Be Adaptable

      • Willingness to deviate from the plan based on the conversation

    7. Monitor the Clock

      • Ensuring coverage of important topics within available time

    8. Review and Edit the Recording

      • Analyzing for continuous improvement

    Haliey Welch New Podcast
    • Deal with Jake Paul's media company and financial earnings
    • Charitable initiatives and dog adoption promotion
    • Content focused on pop culture with charitable undertones
    Solo Business Canvas
    • One-page blueprint for optimizing podcast business
    • Identification of ideal listener, new revenue opportunities, and resources
    Persona Music
    • 10,000 royalty-free songs for podcast background music
    • Enhancing content and ad quality
    Pre-Interview Importance
    • Essential for improving podcast quality
    • Gauging guest's communication style and knowledge
    Additional Information
    • Subscribe to Build a Big Podcast
    • See Big Podcast AMP for personalized podcast growth assistance

    Episode Timestamps

    • 00:00 Drive podcast traffic using Riverside's AI Magic Clips (See an example here.)
    • 04:00 Environment (and microphones) shapes identity and behavior significantly
    • 09:13 Why content creators (including podcasters) struggle
    • 10:54 Focus on niche for a specific podcast audience
    • 16:52 Balancing humanity with podcast content is crucial
    • 21:26 Frustration transitioning from upbeat song to dedication
    • 26:13 Editing your own podcast teaches valuable hosting lessons
    • 26:50 Review recordings to improve podcast hosting skills
    • 30:54 Affordable music for your podcast
    • 33:24 Simple website creation for podcasters

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

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    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 197 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

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    36 min

About Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

From the publisher's feed

Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.