Grad students James Monsees and Adam Bowen envisioned a new technology, one that would give smokers like them the hit of nicotine they craved without the carcinogens of a combustible cigarette. After a decade of refining vape products, they finally achieved commercial success with Juul. But instead of reaching smokers wanting to quit, Juul’s biggest customer base were young people attracted by their fruity flavors and extra pack of nicotine. Instead of being an alternative to Big Tobacco, the company had its own problems with regulators, parents, and public health officials.

With users, experts, and former employees, Netflix’s “Big Vape: The Rise and Fall of Juul” chronicles the history of the controversial tobacco product. Did Juul’s mission backfire, making the public health crisis it tried to mitigate only worse? Or did its financial success blind its creators to the inevitable outcomes of perfecting smokeless tobacco?

OUR SPOILER-FREE REVIEWS OF "BIG VAPE" BEGIN IN THE FINAL 13 MINUTES OF THE EPISODE.

In Crime of the Week: gummin' bears.

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This show was recorded in The Caitlin Rogers Project Studio. Click to find out more.

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