J Darrin Gross

I'd like to ask you, Michelle Hamilton, what is the BIGGEST RISK?

Michelle Hamilton

I think the biggest risk. And it doesn't matter how big of a company you are, you could be a small business, a two person shop, or a 10,000 person shop, if you start investing in AI tools, technology, and you don't invest in your people and teach them how to use it for the outcomes you are expecting, then you will not realize your ROI and waste your money. It is the people that have to be invested in so that they understand how to use this unbelievable piece of technology to continue doing their job, so that they are not only creating incredible efficiencies, but it is also allowing them, as humans, to go back to being humans and not being stuck behind a computer screen for eight hours a day, but actually having their AI work alongside them so that they can continue to build business and build relationships, human to human, you have to invest in the people alongside the technology, and don't assume that your IT department is the one that should be providing that they are there to protect you, not to explain to the Business Development Division how to take it to a conference with them.

https://www.linkedin.com/in/michellehamiltonai/