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"You need something to break through the clutter. Because there's just too much stuff," Brendan explains before offering a list of services that allow you to better streamline your data and vet your networks, thereby shortening the distance between yourself and ideal potential customers. Some of these are alternatives to more prominent platforms. Connect the Dots, for example, analyzes your email data and the strength of those relationships to find other people you may know so that you can see a recognizable name in the heading of a cold contact. Qualified is a prioritization tool that directly routes your buyers to the ideal people within your organization. The effect of these tools is twofold. For the person receiving more and more cold emails, they help sift through the clutter to find the content most worthy of your time and attention, thus saving you time and data overload. And for the person looking for potential hires and connections, they make sure that all of your data finds its most useful recipient.
In this episode of Billion Dollar Tech, learn how to curate a more vetted network than the one you'll find on LinkedIn, discover a tool that enriches your data before pushing it out into your ad platforms, and one that charges cold contacts a charitable donation before their email will land in your inbox.
Quotes:
"One of the best ways to get anything done is to have a warm introduction to someone, right?" (1:15-1:23 | Brendan)
"The thing , with LinkedIn is everybody has too many connections, and you don't really know who knows who. And so, Connect the Dots is doing a new take on this." (1:26-1:34 | Brendan)
"The more information you can bring to a decision the better, and the more real time that information is the better. Because bad data, in many cases, can be worse than no data at all." (5:19-5:31 | Brendan)
"I think there's gonna be some reciprocity from folks when they see that you spent couple bucks to get in touch with them. They're going to have some sense that they need to give you a response." (8:14-8:30 | Brendan)
Connect with Brendan Dell:
LinkedIn: https://www.linkedin.com/in/brendandell/
Instagram: @thebrendandell
TikTok: @brendandell39 Buy a copy of Brendan's Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926 Check out the resources Brendan highlighted in this episode:• https://www.ctd.ai/ • https://www.metabase.com/ • https://www.qualified.com/ • https://www.gated.com/ • https://www.sayprimer.com/
Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts!
Use code Brendan30 for 30% off your annual membership with RiverSide.fm
Podcast production and show notes provided by HiveCast.fm
Tune into this episode of Billion Dollar Tech, to find out the three most important components of a go-to-market strategy, what Peter looks for when entering into an acquisition, and the best way to develop and execute your exit strategy.
Quotes:
"I think a lot of people sometimes shy away from entrepreneurship later in their career. They're more secure and so forth, but I actually think that's where a lot of the big winners come from, Because you actually know the industry, you know the people, and you know what the problems far more intimately than you can looking from the outside in." (3:52-4:11 | Brendan)
"If we fail, life is not over. You leave a lot of security behind, but that's an entrepreneur. It's not secure. You're the risk taker. You're the ones that are actually building great, passionate businesses." (6:57-7:10 | Peter)
"Am I saving them time, am I saving them money, or am I improving outcomes? Those are the three things at EdTech, you could really build any product on." (17:22-17:30 | Peter)
"Day one is the passion, right? You really want to solve a problem. If all of a sudden you're solving a problem and thinking about an exit, you're not passionate." (37:46-37:54 | Peter)
"Build a great product that solves a pain point, and make sure you can explain it to a ten-year-old (40:29-40:35 | Peter)
"You have to show, 'Here is where you're currently at, but let me show you the future. And wait–here's where you're currently at, but let me show you the future.' So, you have to show that side by side." (58:20-58-31) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan's Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926
Connect with Peter Bencivenga:LinkedIn: https://www.linkedin.com/in/peter-bencivenga-5499a02?trk=public_post_share-update_actor-text Twitter: @PeterBencivengahttps://www.operoo.com/ Watch Peter's recommended talk, The Secret Structure of Great Talks by Nancy Duarte: https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks?language=en
Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts!
Use code Brendan30 for 30% off your annual membership with RiverSide.fm
Podcast production and show notes provided by HiveCast.fm
For many years, I focused on doing more. Work more hours, have more goals, chase more rabbits. It was a recipe for burnout, overwhelm, and dissatisfaction.
Until I discovered the secret of effective goal setting: doing less to achieve more.
In this solo episode, I chat through how to set effective goals as an solopreneur, so that you can earn more, in less time, and have more fun doing it all. • My story going from $0 to $500Kish net • Why "big hairy audacious goals" don't work • How to think of your business in terms of chapters • How to make time for passion projects • How to design your week to ensure you meet your goals (without burnout out)
Amy Slater, a Silicon Valley executive with a long and successful career in technology, found herself at a career tipping point. For many years, Amy had held executive roles in prominent Silicon Valley companies. When all at once, she found herself launching a consultancy, and for the first time, needing to build her brand without the weight of a large corporate company behind her. It was a time of reinvention. From that inflection point, Amy's journey led her to develop her framework: M.A.G.I.C.
A recipe for developing an authentic, and enduring, personal brand. In our conversation, we unpack her story and her framework, sharing lessons to help you build your personal brand--no matter where you find yourself today.
All buying decisions happen on the other side of trust. Creating it at scale can feel like an illusive concept. Enter my conversation with Javier Lozano, Jr.
In this conversation, we discuss the process of cultivating and creating The Trust Tipping Point, that critical moment when a prospect trusts you enough to take the next step.
Eric Lagerstrom is one of the fittest people in the world today. He placed 7th at this year's Ironman 70.3 world championships--for the unacquainted, this is a half ironman. It's half the distance, but you race it twice as hard. He's won or placed in dozens of triathlons and is among the top 100 athletes globally in his sport.
While all this is incredibly impressive, the story we tell in our conversation goes beyond sport and instead gets at the core of success as a modern professional in any discipline today.
Beyond training 25 hours a week and competing on a world-stage, he's also a world-class creative. In a few short years he's grown his YouTube channel to more than 40,000 subscribers and consistently puts out some of the most cinematic stories on the web.
Like you, he wears many hats. How he works to find balance and success in all his endeavors is the core of our conversation.
We discuss: • The lessons he's learned building his personal brand • How he grew his YouTube to 40,000 highly engaged subscribers in a few short years • What athletics has taught him about resilience and success • How balances documenting, content, and training • The tech he uses to document his training • Favorite books And much more. A quick request.
If you enjoy this episode, would you please leave our show a quick rating on iTunes? Even if it's one word, it helps us get the content discovered.
Wes Bush is one of the pioneers of the product-led growth movement--an end user focused growth model that relies on the product itself as the primary driver of acquisition, conversion, and expansion. It's the secret of companies like Hubspot, Slack, Calendly, Dropbox and many many more. In this episode, we talk to Wes about the strategies he used to help define and evangelize this category, and how we can use his principles to define a product category and movement of our own: How Wes Bush Helped Found the Product-Led Movement (and how you can start a movement of your own) About Wes Bush Wes Bush is the bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself." He's also the founder and CEO of ProductLed (they're hiring!).
Don't Live a Life Filled With "I Wish I Would Haves"
Goals are a tricky thing. They can empower us or overwhelm us. Excite us or stymy us. Enter Tayler Foutz. Coach at MAPs business coaching and evangelist of Gary Keller's ONE thing methodology. During our chat, Tayler shared his learnings coaching dozens of leaders on the ONE thing methodology: How to Set and ACHIEVE Goals
• How big goals can actually sabotage success. • The keys to ensuring you actually achieve whatever you set out to. • The common traps that hinder our success.
From the publisher's feed