Billion Dollar Tech

For anyone who is working to differentiate a business in a red ocean environment, or a build a community to power your business, this episode is for you: How DemandMatrix went from red to blue ocean with narrative strategy.

Topics explored:

• Why the company or product narrative is so critical.
• How we built DemandMatrix's narrative strategy.
• Why your GTM strategy is a critical differentiator today.
• How he built the Partnership Leaders community from 0 to 2,000 highly engaged VP members in ~12 months time.

Asher's background:

VP Revenue at DemandMatrix Helped steward 2 acquisitions and 1 IPO Co-founder of the Partnership Leaders community Host of the Sunny Side Up podcast

Rand Fishkin is the Co-Founder and former CEO of Moz, author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, and currently founder and CEO of SparkToro. Join us to hear Rand share his story, as well his insights on what's effective in growing companies today: Rand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights.

In this episode: • Why SEO is no longer as effective at growing a business? • How Rand Fishkin grew Moz from an SEO blog to a million-dollar software company? • The goal behind Rand's company, SparkToro. • The marketing techniques that Rand uses to successfully promote SparkToro. • Rand debunks some common myths from marketing and startup spaces. • The critical importance of brand. • Rand's thoughts on "blitzscaling". • The modern alternative to SEO: episodic content. • Rand's three-part process for deciding which marketing channels will work best for his business. • How are marketing campaigns similar to political campaigns?

Listen here: Rand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights

Note: This episode was recorded last September but is as relevant now as ever. Enjoy!

As leaders of distributed teams, we struggle with similar challenges: How do we establish clear goals? Shared vision? Drive consistency in sales and marketing? Drive the largest return on our investment in people and GTM efforts?

In this episode we discuss how HP uses messaging to succeed in all of the above: How to use messaging to unify and align teams with HP's Marie Garnier

Among the topics we discuss:

• Ethos, pathos, logos, and how they lead to stronger messages.
• How to unify teams around a consistent message.
• Marie's top 3 book recommendations.

And much more. Enjoy!

Udi Ledergor is the CMO at Gong, and is known as one of the brightest brand builders in B2B marketing today. In our chat: Building a $2B Brand with Gong's Udi Ledergor, we talk about:

• The importance of brand
• The purpose of marketing
• How he crafts high-impact content
• The 3 channels driving the biggest impact for Gong

And much more. Note: this is a repost of an episode recorded last year--the insights are as relevant as ever.

The number one Revenue Intelligence platform for sales. Gong captures and delivers insights for every customer interaction, empowering revenue teams to make decisions based on data instead of opinions. Udi is a five-time VP of Marketing with more than 20 years of experience heading world-class marketing teams. He is also a regular contributor to Forbes and the author of the Amazon bestseller, The 50 Secrets of Trade Show Success.

In this episode…

What is the personality behind your brand? Is it human and approachable, or serious and—frankly—boring? Many B2B businesses believe that to appear credible and authoritative, they have to create exclusively education-based content. However, according to CMO of Gong, Udi Ledergor, this approach may be holding you back. So, what is the secret behind Gong's unique billion-dollar brand? One word: "edutainment."

In this episode, host Brendan Dell sits down with Udi Ledergor, CMO of Gong to talk about how building a brand that boosts engagement and stands out from the competition. Udi shares the common mistakes that marketers make when it comes to branding, his tips for creating a consistent voice for your website, and how to generate content that strikes a balance between entertainment and education. Stay tuned!

Whether you sell software, services, or products, your goal is the same: become sought after for what makes you unique. To be seen as a Market of One, rather than a commodity. The question is, how?

This is what we explore in our chat with author, consultant, and positioning expert April Dunford: How to become Obviously Awesome.

We explore:

• April's journey from executive to freelancer to sought after expert.
• How she remains booked out up to 6 months in advance.
• How she got over her fear of saying "no" to projects outside her area of focus.

Among many other topics. Watch our chat on YouTube, listen on Spotify, or check it out The Daily Creative.

Discover why Zach decided to focus on the legal technology space, what characteristics he looks for in founding teams, the critical success factors for founding a business and more. Enjoy this conversation with founder of The Legal Tech Fund Zach Posner.

If you've ever asked yourself the question, can I raise my prices?

Or wondered about things like:

• What is the most effective way to arrive at a price

• What process should we employ

• What factors should we weight or variables to consider

This podcast is for you: High-Impact Pricing with Mark Stiving

We cover:

1. Value based pricing

2. The importance of finding your value-metric

3. How determine how people measure value

And much more.

Kobe Bryan famously said, "when you have a clear goal, and you work hard to achieve it, don't be surprised when it becomes a reality."

Many times in entrepreneurship, business ownership, life—we spend much of our mitigating the downside. Instead, how do the best play offense rather than defense? Enter Jason Saunders, wealth manager to many of the brightest minds in the Portland area, angel investor, and wonderful guy as well. While this chat was focused on technology founders, there are wonderful lessons in here for all of us: Wealth Building Lessons for Early Stage Founders & Creative Entrepreneurs

We talked about things like:

-Key wealth management steps to take upon founding, growth, and exit stages of a company -How Jason evaluates angel investments -Jason's advice for his 21 year old self

And much more.

Founding, growing and exiting a company is a fraught process. Luckily, we have Jerry Carleton. Over the last 20 years Jerry has advised some of the brightest entrepreneurs in technology, food, CPG, publishing, new media, and beyond. Here, he shares his insights to help guide our journey: Founding, Growth, Exit: Key legal considerations for entrepreneurs and creatives with attorney Jerry Carleton

• Founding, middle, exit: Key legal considerations for every stage of the journey
• How 1202 treatment can make you millions on the back end
• Founders that inspire Jerry
• Advice to his 21 year old self

And much more. Enjoy this conversation with Jerry Carleton.