Laser physicist Billy Klüver had always been interested in art. So when he started working at Bell Labs in New Jersey in the late 1950s, he began going into Manhattan and meeting artists—and in short order he was collaborating with them. He co-founded Experiments in Art and Technology (E.A.T.) to facilitate these partnerships and worked to find corporate sponsors, with mixed success.

In this second episode of the season, we get to know Klüver’s role as a kind of translator and middleman between artists and engineers, and learn about E.A.T.’s partnership with PepsiCo at the 1970 World Expo in Osaka, Japan. Archival lectures by Klüver and commentary from communications professor Fred Turner and composer and musician Evan Ziporyn, who runs the Center for Art, Science and Technology at MIT, help tell this story.

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