About Billy Sammons: Billy is a man on a mission to flip traditional marketing on its head. He is the founder of Live Local Marketing, where he’s helping entrepreneurs stop chasing cold leads and start building real relationships that convert.

What began as a simple belief — that community is the most powerful marketing strategy on earth — has grown into his signature Warm Marketing Framework, used by business owners who are done feeling invisible. Billy teaches how to turn the people around you into advocates through service, storytelling, and genuine human connection.

He blends heart, psychology, and experience to help business owners grow without selling their soul. And through his newest project, The Live Local Show, he’s spotlighting entrepreneurs who are marketing the right way — with purpose and heart.

In this episode, Jennie and Billy discuss:

• Billy’s origin story and community-based marketing
• The warm marketing framework for relationship-first growth
• Referrals versus paid advertising and common marketing mistakes
• The Live Local Marketing ecosystem of supports and resources

Key Takeaways:

• Referrals beat cold leads. Building real relationships with local business owners generates more reliable, higher-conversion referrals than buying leads or relying on paid ads.
• Give before you ask. Creating simple podcasts, videos, or “commercials” for other businesses is a powerful “give” that builds trust and long-term referral partnerships.
• Community is a marketing strategy. When you intentionally embed yourself in your local community—events, collaborations, and charity work—your business grows alongside your impact.
• Warm marketing is learnable and repeatable. Billy’s warm marketing framework provides a clear, step-by-step path (course, book, membership, and challenge) to grow a business through service and connection instead of hard selling.

"If you start adding value now and doing with intention, you can be that guy that sits in his chair, and referrals come your way, and you're not paying for ads and doing everything. And that's, I think, the easier way to do it." —  Billy Sammons

Free Gift: 5 Day Warm Marketing Challenge for Entrepreneurs: https://www.livelocalwarmmarketing.com/

Connect with Billy Sammons:

LinkedIn: https://www.linkedin.com/in/william-sammons-9951181a/
 

CONNECT WITH JENNIE:
Facebook: https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/ 
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/ 
Email: [email protected]

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.