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Bird Means Business episodes
- 30. To Niche or Not to Niche
This week’s episode is inspired by a conversation I had with an MBA student who was struggling to figure out how to find a niche in her business.
If you’re wondering whether or not to drill down on a specific type of client and it’s become paralyzing, you’ll find this quick episode freeing!
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
11 min - 29. Simple and Strong: Advice from Veteran Entrepreneurs
“Do you want to be cute or do you want to make money?”
At the start of 2020, Terry and I decided to make “Simple and Strong” our focus for the year, and Lord knows we needed that intention more than we realized! Fast forward a couple of months and I’m hearing this same theme in conversations with veteran entrepreneurs: keep it simple.
As an entrepreneur, you’re already juggling so much, so simplify everywhere you can! Your sanity will thank me!
Tune in to hear three ways to simplify as you launch your business.
Links mentioned in this episode:
- Book a Strategy Session
- Download my free guide on the first 10 steps to launching your business
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
13 min - Book a Strategy Session
- 28. Quiet Limiting Beliefs and Keep Going
“Success doesn’t come in these big, one-off moments, success comes from the mundane; the small, everyday decisions that you commit to being consistent in something that matters to you.”
Y'all this is a really special episode to me. Listening to the playback had me all in my feelings. I share about personal failures and successes from high school through Investment Banking, which really shaped the person I am today.
I explain how:
- What stops us isn’t what we feel, it’s what we believe.
- Taking the road less traveled pays off.
- You can apply your secret sauce, and stay true to yourself and stand out from the rest.
- It’s not the critic who counts.
This all comes from three life lessons I share:
- Lesson 1: “If you're going through hell, keep going.” ― Winston Churchill
- Lesson #2: “Do You, Boo!” ― Someone on the Internet...?
- Lesson #3: “Never confuse a single defeat with a final defeat.” ― F. Scott Fitzgerald
If you know someone who needs to kick their limiting beliefs to the curb and go after their dreams, share this episode with them!
Links mentioned in this episode:
- 21st Century Women: Women Empowering Women Conference
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
26 min - What stops us isn’t what we feel, it’s what we believe.
- 27. Money Talk with Financial Planner, Helen Ngo
“Usually people come to me thinking that they have a money problem, but they really have a habit or organizational problem.” -Helen Ngo
My friend, you are in for a treat! In this week’s episode I sit down with my very own financial planner, Helen Ngo who is honestly one of the smartest people I know. And she keeps it alllllll the way real!
There are SO MANY incredible takeaways, including:
- Choosing to pursue your passion over pressure from family or friends
- How being an entrepreneur can affect your kids (the good and the bad)
- Why at the end of the day, it’s not about how much money you make, it’s about how much you can keep.
- The *better* way to adjust your budgeted expenses
- Why not everyone should be an entrepreneur (yikes)
- The power of strong relationships when starting your entrepreneurial journey
- Why you should Marie Kondo your client list
We also talked about how owning a business is really about creating economic opportunity, not just for yourself, but for the people you are serving. Whew! I took so many notes myself!
Links mentioned in this episode:
- Helen’s 2020 Financial Planning Checklist and Calendar
- Follow Helen on Instagram: @meethelenngo
- Check out Helen’s Financial Planning Firm: Capital Benchmark Partners
- Ready Set Launch: the first 10 steps to launching your business
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
41 min - Choosing to pursue your passion over pressure from family or friends
- 26. Reopening
“It’s almost like watching a movie that I’m actually in, and I just don’t know the ending… but I know that I’m gonna win.”
Our world is reopening. For some it’s exciting, and for others it’s scary. As business owners we have the fun job of serving our clients in the best way possible and managing the non-stop behind the scenes, all while trying to make it run seamlessly.
Tune in to hear practical tips around putting yourself in your clients’ shoes, getting their feedback, and communicating with your team.
And if quarantine has made you really rethink some things and sparked the desire for you to finally launch that business of your dreams, the first step is developing a solid business plan.
I’d love to journey with you through this process! Join the Prove It Plan community and watch your business take flight!
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
17 min - 25. Bookkeeping, Payroll and Taxes in your Small Business, Part 2
“Everything flows from you. Your business will reflect you.”
This week we close our 2-part mini series on Bookkeeping, Payroll and Taxes. Go ahead and get ready to take notes because it’s a good one!
After listening to Episode 25, you’ll understand:
- The importance of having a CPA you love (not one you barely hear from or one who makes you feel rushed or intimidated)
- Why you should pay yourself (your personal financial health will affect your business)
- How to pay yourself as an owner (equity distributions vs. payroll)
- Why you should be making estimated tax payments
I’m so grateful to have a CPA who does ALL of this for my businesses! Abraham Professional Services handles all of our payroll, bookkeeping and taxes. I’ve worked with Alby for years and he’s just the best. Go to http://birdwilliams.com/alby to connect with him, and remember to mention the Bird Means Business podcast to book your free initial consultation!
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
28 min - The importance of having a CPA you love (not one you barely hear from or one who makes you feel rushed or intimidated)
- 24. Bookkeeping, Payroll and Taxes in your Small Business, Part 1
“You, my friend, are the real deal! You’re in this for the long haul! We’re not playing games over here. If you aspire to have a 6, 7, or 8 figure business, you need to ACT like you already have one! Go ahead and establish strong principles and financial disciplines NOW, and I promise you will thank me later.”
This week we start our 2-part mini series on Bookkeeping, Payroll and Taxes, and I promise to keep it not boring and super insightful!
In Episode 24, I answer these questions:
- Why do I need an accountant?
- What is bookkeeping?
- Do I really need to separate my personal and business bank accounts? (Spoiler alert: yes you do)
- How should I be tracking my business’ financials?
- How do I work with my accountant when it comes to bookkeeping?
The first crucial step is getting a great accountant. Need one? Look no further! Alby Abraham has worked with me for years and now also serves many of my clients and friends. Go to https://birdwilliams.com/alby to connect with him, and remember to mention the Bird Means Business podcast to book your free initial consultation!
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
25 min - Why do I need an accountant?
- 23. Hair Salon Startup with Brandi Lisenbe
“It was rough but we saw the vision and we saw what it could be, so we went for it. It was bigger than what we needed but we knew that people were gonna come.” — Brandi Lisenbe
As an entrepreneur, there’s nothing more educational or inspiring than listening to how other entrepreneurs actually launched and grew their businesses.
In this episode, my dear friend, Brandi Lisenbe, joins us to share her journey in growing her hair salon, Do or Dye Tx.
From not even having a website at launch, to opening in a small space that she quickly outgrew, Brandi’s story is sure to leave you inspired to think big in your business!
In this episode, you will learn:
- Why Brandi went from being a hairstylist to owning her own salon
- Challenges around finding the right space for her business
- How customer service played a key role in the vibe of her hair salon
- How Brandi works with her business partner, the co-owner of Do or Dye
- Misconceptions about entrepreneurship
Links mentioned in this episode:
- Instagram @buenobrandi
- Instagram @doordyebrandi
- Do or Dye Tx Website
- Instagram @doordyetx
- Join the Bird Williams Email Tribe
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
29 min - Why Brandi went from being a hairstylist to owning her own salon
- 22. COVID-19 Implications for your Small Business
“You don’t have to be infected in order to be affected. And If you haven’t been affected negatively [by the virus], you carry a responsibility to see to it that it affects you positively.”
COVID-19 has affected us all. And this global pandemic is having a devastating impact on small businesses. In challenging times like this, we still need to stay strong, sharp and productive. It’s our responsibility to see this crisis in a way that will positively affect us.
In this episode, I want to share 7 takeaways that you should note as an entrepreneur in response to the coronavirus.
Find out how I’m managing to keep my businesses intact during a difficult time as well as what you can do to stay ready and alert!
In this episode, you will learn:
- How COVID-19 has affected each of my business
- The impact of COVID-19 to small businesses
- 7 practical takeaways in this challenging time
Links mentioned in this episode:
- Bird’s Signature Course: Prove It Plan (formerly Bird’s Eye View Interactive)
- Join the Email Tribe
- Helen Ngo’s IG: @meethelenngo
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
37 min - How COVID-19 has affected each of my business
- 21. My Content Process
“Your systems will save you.”
You want to connect with your audience, and do so consistently so that your ideal client begins to know, like and trust you.
This means regular content that this client can look forward to each week, for example. And unless you’re a unicorn content creator, keeping up with all of this will be SO rough without an effective content process.
Tune in to learn how I generate and capture ideas and the useful tools I use to make it happen, all while maximizing productivity!
In this episode, you will:
- Understand the importance of consistent weekly content
- Gain ideas for how to get inspiration
- Discover the tools I use for content creation and managing content-related tasks
Links mentioned in the episode:
- FREE DOWNLOAD: Social Media Content Calendar
- Learn More about Prove It Plan (formerly Bird’s Eye View Interactive)
- Join the Email Tribe
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
20 min - Understand the importance of consistent weekly content
About Bird Means Business
From the publisher's feed
Welcome to the Bird Means Business podcast. Each week you’ll hear practical tips on navigating your business journey from someone who has walked in your shoes! Host and serial entrepreneur Ashley…
"Bird" Williams shares her lessons learned so you avoid making rookie mistakes. Whether you’re in the dream, launch or growth stage, this podcast gives you no-nonsense tools to help you take flight.