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Bird Means Business
Bird Means Business episodes
- 20. Do I Have a Viable Business?
“Be fired up! You have to start and figure it out to make it work.”
Turning your unique and innovative idea into a profitable business is not easy as it looks. Before you start investing tons of money and time, it’s helpful to know if your business idea is viable.
When you have a great idea, you get excited - you’re fired up to implement it. But, have you considered, for example, whether your business has the potential to bring in enough profit?
If you’re not sure, tune into this episode! You’ll learn the vital keys and red flags you need to know when it comes to deciding if your idea makes a good business or not!
In this episode, you’ll learn:
- What to consider before going all out with your business idea
- The red flags to be aware of as you navigate starting your business
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
24 min - What to consider before going all out with your business idea
- 19. The 7 P's of Marketing
“Marketing is more than your promotion and social media. This is not what marketing is all about. It’s about your product, price, and the rest of the Ps!”
What’s the first thing that comes to mind when you hear the word marketing? Is it PR? Advertising? Promotion? Social media? Sales? You probably thought along those lines, but let me tell you that marketing is sooooo much more.
If you’re wondering why your marketing efforts aren’t producing results, then you might be only focused on one part of the whole Marketing Mix.
In this episode, you’ll learn about the 7 Ps of marketing which are vital to achieve maximum results in your business! Understanding these 7 Ps will help you see marketing in a different light and be more effective in your overall strategy
In this episode, you’ll learn:
- Why marketing is not all about promotion
- How your location/place has a lot to do with your marketing
- Why first impressions are so crucial
- The importance of understanding how you want your business to look to the world
- How your “People” are such a key ingredient in your marketing mix
Links mentioned in the episode:
- Want to take a deeper dive into how you're marketing your business? Click here to check out Prove It Plan (formerly Bird’s Eye View)
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
20 min - Why marketing is not all about promotion
- 18. From Food Truck to Restaurant, with Patsy Vivares
“Success to me would be the day that I can sleep better at night and be okay with how things are... and not be so anxious about what will happen tomorrow.” — Patsy Vivares
How do you turn your food truck business into a restaurant? What are the risks and challenges you need to prepare for when you plan to venture from wheels to bricks?
In this episode, you’ll learn about Patsy’s incredible journey on transitioning her food truck to a brick-and-mortar restaurant, just 3 months since its launch!
If you’re looking to grow your business or venture into the food space, then make sure you give this episode a listen! Find out how Patsy dealt with the challenges of starting Sticky’s Chicken as she shares with us her real experience on what it's like to be an entrepreneur and what she does to get through those tough days that seem to never end.
In this episode, you’ll learn:
- How Patsy started Sticky’s Chicken
- What made Patsy decide to go from a food truck business to a restaurant
- How to manage your personal life when you’re an entrepreneur
- How to deal with those hard days
- The importance of having a support system
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
27 min - How Patsy started Sticky’s Chicken
- 17. The Beautiful Dance of Entrepreneurship
“When you get access to knowledge, be sure to actually apply it!”
Entrepreneurship is a process. Like dancing, it has its phases. In order to perfect your dance, you must find your rhythm and adapt with each stage!
Tune in for a glimpse of what to expect from this wild ride of entrepreneurship and how to navigate each step of the way!
In this episode, you’ll learn:
- How taking action builds momentum AND how to capitalize on that momentum
- Why you shouldn't wait for someone to invite you onto the "entrepreneurial dance floor"
- How THIS IS AWKWARD for everyone, not just you
- The importance of thinking of your business in phases
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
23 min - How taking action builds momentum AND how to capitalize on that momentum
- 16. How I Automate Client Communication in my Online Business
“You have goals, but do you have systems?”
Automating client communications in my business has saved me so much time and space in my brain, because I know the administrative tasks are being handled in the background.
You’ll love this episode if you are frustrated with having to manage which client contracts are completed or remembering to send client reminders of past due invoices. With Dubsado, you can automate your client communication process so that so much of this runs on its own, after the initial set up. Tune in for practical examples and tips on how to maximize Dubsado in your business!
Discount Code: When you sign up at http://dubsado.com and use my code “birdwilliams” you’ll get 20% off your first month or year! So, you can start off by using Dubsado's free trial for your first 3 clients, and once you add your 4th client, you will receive the 20% discount if you used my code when you signed up!
I’d love to know what you think! Shoot me a DM on Instagram (@heybirdwilliams) if you have any questions
Click here to download Ready Set Launch, my free guide on the first 10 steps to launching your business. It’s one of my most popular guides!
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
21 min - 15. What to Know When Signing a Commercial Lease
Are you preparing to sign a commercial lease? Exciting times!
Even if you’re not quite there, but you know you’ll do this down the road, you’re going to really appreciate this episode!
We dive into:
- how to work with your real estate agent and attorney
- what the process of securing a lease could look like
- facets of a commercial lease, which will help you feel more knowledgeable and confident as you go through this process!
Remember, I’m no lawyer, so make sure to put any of your legal documents by an attorney that you trust.
Click here to download your Commercial Lease Checklist, and begin the process of turning your dream space into a reality.
If you are looking for an outstanding attorney or real estate agent, Vince Harding is a dear friend and trusted advisor of ours. Go to https://birdwilliams.com/harding for his contact info.
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
35 min - how to work with your real estate agent and attorney
- 14. Vibe with Your Tribe with Terry Williams
"Connect with their story and not their situation. Knowing someone’s story is so much more powerful than knowing their situation because it allows for deeper connection." - Terry Williams
This is just one of the many gems from this week's episode with Terry Williams.
You may already know the importance of connecting with your tribe -- having them know, like and trust you -- but you may feel stuck with actually navigating that process.
Tune in to hear how we address connection in our businesses and the huge impact it's made.
In this episode, you’ll learn:
- What authentic connection with clients looks like
- How to reframe your thinking to be more relatable
- How to make your own story more accessible to clients
- Practical examples of how this all plays out
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
28 min - What authentic connection with clients looks like
- 13. How I Launched My Podcast in 5 Weeks with $9.95
Do you have a podcast idea but don’t have a lot of time or money? No worries… I got you.
In this episode, I lay out the steps to launch your podcast in less than 5 weeks for little to no money. No excuses, baby!
Share this episode with a friend who has been talking about starting a podcast and needs some motivation and guidance!
And as a bonus, I have a FREE 24-step Podcast Launch Guide with the steps to launch your podcast, plus a weekly checklist to make sure you’re covering your bases once your podcast is set up! Click here to download the free checklist and get started today!
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
38 min - 12. An Open Letter from Bird
What do you do when you’re trying to “crack a code” in your business model, while staying true to what echoes deep down inside? You pause, reflect and realign. At least that’s what I’m attempting to do.
This episode is all about where I’m finding myself, and my baby business, as it’s taken off faster than I assumed it would in just 3 short months, which is exciting (and scary)!
Tune in to hear how I’m navigating this rapid growth, and get some takeaways and encouragement if you find yourself in a similar place.
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
15 min - 11. Managing Money in Marriage
Have you ever disagreed with your spouse about how to spend money? No shade, we’ve all been there!
If you’re going into business with your significant other, talking about money is something you’ll have to get comfortable with, so you might as well start now! And the stronger your personal finances, the faster your growth potential is for your business!
Tune in to hear how once my husband and I finally started budgeting, we uncovered some shocking spending habits and ultimately set up a system allowing us to save while maintaining individual freedom!
In this episode, you’ll learn:
- When you should start budgeting (spoiler alert… right now)
- Why you shouldn’t ignore budgeting
- How to help minimize discretionary expenses
- JOINT accounts vs PERSONAL accounts: A “fair” system between you and your spouse that also promotes freedom
And I also share a simple personal budget template that I’ve used over the years. Click HERE to download the template, and modify it for your needs!
Click here to read the transcript of this episode!
Want to work together? Click here to get started
For more great episodes, visit: www.birdwilliams.com/podcast
18 min - When you should start budgeting (spoiler alert… right now)
About Bird Means Business
From the publisher's feed
Welcome to the Bird Means Business podcast. Each week you’ll hear practical tips on navigating your business journey from someone who has walked in your shoes! Host and serial entrepreneur Ashley…
"Bird" Williams shares her lessons learned so you avoid making rookie mistakes. Whether you’re in the dream, launch or growth stage, this podcast gives you no-nonsense tools to help you take flight.