From childhood web design on Neopets to leading a global fashion-tech platform, Eshita Kabra-Davies’ bishness journey is one of creativity, strategy, and following a calling. In this episode of Bishness As Usual, host Claudia Bish sits down with the founder of By Rotation to hear how she left a 6.5-year corporate finance career to build a social fashion rental app that now has over 1.5 million downloads. Eshita shares how growing up between India, Singapore, the US, and the UK, learning life skills from her entrepreneur parents, and seeing a textile landfill on her honeymoon inspired her to turn a side hustle into a tech-first, sustainable fashion community. She reflects on building the app from scratch, scaling beyond her circle, innovating with social-network-style updates, and creating a platform where users can save money, make money, and connect with others, all while reshaping the fashion industry with purpose, resilience, and creativity.

Let’s Get Down To Bishness!

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From a university bedroom to viral beauty shelves, Jordana Ticia’s bishness journey is one of grit, creativity, and building a brand on her own terms. In this episode of Bishness As Usual, she opens up about starting Jordana Ticia Cosmetics at 19, the decision to drop out in her final year, and how she partnered with her grandfather to turn a simple idea into a real business. Jordana shares how early experiences as a freelance makeup artist, small-batch lipstick production, and navigating social media shaped her approach. She reflects on visiting factories, overseeing product development, creating inclusive shades for all skin tones, and growing a loyal community on Instagram and TikTok. It’s a story of family, persistence, and creating a beauty bishness that’s built to last, powered by passion, strategy, and hands-on experience.

Let’s Get Down To Bishness!

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From television studios to clean beauty shelves, Sarah Jane Crawford’s bishness journey is one of reinvention, resilience, and reclaiming her story on her own terms. In this episode of Bishness As Usual, she opens up about her path from acting dreams and early TV breaks to burnout, sobriety, motherhood at 39, and the moment rejection pushed her to build her own legacy. She shares how clean living, health challenges, and her natural hair journey inspired Clean Curls, the curl-care brand she launched while raising two young children. Sarah Jane reflects on adoption, identity, navigating England as a woman of color, learning the beauty world from scratch, and why owning her IP, and her power, matters more than ever. It’s a story of timing, tenacity, and creating a bishness that’s as intentional as it is impactful.

Let’s Get Down To Bishness!

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From unexpected beginnings to building a global community, co-founder of Her Thirties Bianca Skeete’s bishness journey is all about purpose, connection, and rewriting what your 30s are supposed to look like. In this episode of Bishness As Usual, she shares how a chance meeting in Bali and a shared desire to help women turned “Her Thirties” into a thriving platform with 5,000 active users, sold-out events, and a judgment-free space beyond comparison. Bianca opens up about the healing and business work that built the foundation, choosing purpose over profit, and why creating real connection, not just content, will always guide the bishness.

Let’s Get Down To Bishness!

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From starting behind the scenes to building a thriving agency, Claudia Bish’s journey is all about vision, grit, and carving your own path. Initially avoiding the spotlight, she found her passion in managing talent, navigating the early blogger boom, and growing her business quietly but strategically. In this episode of Bishness As Usual, her brother Luca Bish flips the script, putting Claudia in the hot seat as she opens up about family influence, career pivots, burnout, and the lessons learned while building a brand from scratch. It’s a story of ambition, resilience, and finding balance while creating a business, and a life, on your own terms.

Let’s Get Down To Bishness!

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From teen struggles with an eating disorder to building a global fitness empire, Courtney Black’s journey is all about resilience, self-discovery, and doing what you love. At 16, she started sharing her life on social media, and over time turned her following into a platform for fitness, confidence, and empowerment. When COVID hit, she pivoted her self-funded app to live workouts, growing a thriving community from home. In this episode of Bishness As Usual, host Claudia Bish sits down with Courtney to talk about vulnerability, overcoming challenges, and building a business that feels like joy, not just numbers. It’s a story of health, hustle, and learning to love your journey.

Let’s Get Down To Bishness!

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From rebellious teen to self-made entrepreneur, Maria Bish’s journey is all about fearless hard work and following your gut. After studying hairdressing and realizing it wasn’t as glamorous as she thought, she opened Brighton’s first non-smoking salon at just 19, with no business plan, just drive. From there, she built multiple thriving businesses, raised a family, and faced every challenge, including a dangerous tenant, with grit and grace. In this episode of Bishness As Usual, host Claudia Bish sits down with her mum to talk about risk-taking, resilience, and how believing in yourself can turn any setback into success. It’s a story of ambition, family, and learning that sometimes the best business strategy is trusting your instincts and going for it anyway.

Let’s Get Down To Bishness!

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From TikTok content creator to agency founder, Isobel Lorna’s journey is all about building yourself from the ground up. Starting as a corporate marketing assistant and night-shift worker, she found her voice creating “Day in My Life” videos that showed young women they could carve their own path and succeed on their own terms. As her influence grew, she navigated the pressures of social media, creating a distinct online persona to separate her influencer self from her real life. In this episode of Bishness As Usual, Lorna joins host Claudia Bish to share how she turned her TikTok success into Voir Social, the lessons of balancing authenticity with branding, the importance of surrounding yourself with the right people, and how she learned to step in and out of her influencer identity while building a business that’s both sustainable and empowering.

Let’s Get Down To Bishness!

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From influencer beginnings to beauty brand founder, Ashley Stobart’s journey is all about learning as she goes. After a decade in the cosmetic surgery industry, she turned her passion for skincare and helping women into Cosmetic Consult, a brand built on experience, honesty, and a desire for simplicity. In this episode of Bishness As Usual, Stobart joins host Claudia Bish to share how she brought her long-held vision to life, what it takes to balance business with motherhood, and how she’s learned to navigate setbacks, adapt through change, and keep moving forward with confidence, consistency, and authenticity.

Let’s Get Down To Bishness!

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Early fame, big pressure, and a brand-new business: Chelsee Healey has seen it all. Claudia Bish sits down with the actress and Rags The Label co-founder to unpack her journey from Waterloo Road to fashion. From navigating the pressure of fame to dealing with major shifts and loss in her personal life, Chelsee shares the realities of creating something that lasts. She opens up about the unglamorous side of launching a fashion line with her sister, (supplier nightmares, self-doubt, and the small wins that keep them moving) and the perspective that comes with motherhood, from protecting her daughter to navigating the harsh realities of social media. Plus, why her passion for designing and creating might just outshine life in front of the camera.

Let’s Get Down To Bishness!

Follow @BishnessAsUsual on Instagram and @claudiabish on TikTok so you never miss an episode.

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