Bite Size Insights

Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Australia Head of Brand Guidance Gareth O’Neill reveals the insights from brand new research into how brands can meaningfully connect with Australians and deliver growth.

Kantar Australia financial services expert and Head of Creative Development Sam Walters discusses insights to the greatest social and commercial imperative in Australian financial services today. He reveals how financial service providers are meeting – or failing to meet – the needs of their female customers, and what our banks and providers can do to change the status quo in this era of distrust.

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Kantar Global CEO Eric Salama reveals what businesses and brands need to consider in this data-driven world and why they must incorporate insights into their strategy and at the heart of their decision-making.

Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ™ Top 40 Most Valuable Australian Brands report. Kantar Australia brand and analytics gurus Ryan France and Jarrod Payne reveal the report’s insights and why building a strong brand is key to resilient businesses.

Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Brian Walker-Catchpole on the power of consumer connection through marketing touchpoints. Based New York City, Niels holds a PhD in marketing performance management and brings a world of experience working with the top global brands to help them achieve their sales and profit goals. He is a highly sought after thought leader who regularly speaks at international conferences and is published in high ranked journals.

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Kantar Australia Business Intelligence Director John Cucka reveals the importance of creating a data centric culture, the evolution of big data and the role of AI.

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Kantar’s Global Head of Innovation, Ray Crook reveals the secrets and pitfalls to getting innovation right today to drive growth and revitalise your brand.

Does your creative work in markets beyond or Australia? Or have you been given global creative and want to know how to make it tick at home? Kantar’s Creative Development specialist Dan Lauder talks to Amy ‘Fritz’ Fridlund about the nuances of transcending creative across borders.

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How women in rural India influenced Matt Beal’s approach to research 

Kantar’s Matt Beal traveled to rural India as part of measuring Google’s ‘Internet Saathi’ program – something he found to be both a privilege and an incredible learning experience about what really comprises effective research.

Kantar Australia’s Head of CX Jake Pilgrim discusses how brands can achieve effective CX strategies beyond just having the technology.

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