Bite Size Insights

People experience brands across an ever-growing range of touchpoints. The most successful brands are able to align all the moments that really matter to consumers – from communications to product experience.  Guest host and brand guru Gareth O’Neill speaks with Kantar’s Head of Brand Ryan France to learn the secrets to how brands grow faster.

Learn more about Kantar’s expertise in brand.

Dan is a world-renowned design consultant based in New York. In 1981, he co-founded Smart Design, where his OXO Good Grips kitchen tools became a symbol of products designed for everyone. Dan built his extensive career on the belief that design should focus on people, not things. He knows women are a blind spot for the male-dominated design and engineering industries. He co-founded 4B – a collective of expert strategists, designers, and engineers who deeply understand how to design for women – to change that paradigm.

// Find out more about Dan Formosa and 4B

// Learn more about diversity and inclusion and connecting with women and understanding gender through advertising.

Kantar’s Global Head of Creative Daren Poole reveals the balance between science and art in advertising creative development including discussing the influence of artificial intelligence (AI) on developing ads with impact across the globe.

Find out more about how Kantar can help your brand's creative development.

Brian Walker-Catchpole talks to Kantar’s Head of Brand Strategy Jarrod Payne about BrandZ™, the largest 100% customer-centric global brand equity platform that measures the contribution of the brand that is validated to in market sales. Jarrod reveals what Aussie brands can learn to help in identifying their strengths and weaknesses and why. Based on its global scope, BrandZ unleashes key lessons for building strong brands that stand the test of time.

// Learn more about the 2018 Brand Z Top 40 Most Valuable Australia Brands

// Learn how Kantar’s Brand team can help your brand

Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measurement holds and what this means for campaign optimisation. Gai brings insights built from over 20 years in the media industry in consumer behavioural research, audience measurement, data analytics, market revenue analysis, cross media strategy and ad effectiveness research.

// Find out more about the work of IAB Australia

// Learn how Kantar's Media and Digital team can help your brand

In this era of fake news and low levels of trusts, Kantar’s global head of brand Sarah King reveals the three i’s of trust and what brands can do to regain the trust of their consumers.

Find out about how we can help you with your brand in this brave new world.

Deepak Varma, Kantar’s North American head of neuroscience demystifies the two different systems operating in the brain functions and reveals why understanding and utilising the tools of neuroscience is so powerful when it comes to marketing effectiveness.

Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marketers need to know about gender portrayal when creating their advertising and media campaigns to better connect with both sexes. Find out more about this topic here. And check out Kantar's Winning With Women insights too.

Kantar’s global head of media and digital Jane Ostler reveals the stark differences in generational attitudes towards brands and advertising and what brands need to know to better connect.