Users will highly likely Google you before they buy from you. This means you need "social proof" or Google Reviews to validate your company. How do you get them? Or how do you get new ones if yours are from years ago? It's simple: ask. And here's how!

When you understand how people make purchasing decisions, you will be able to connect with your market much more easily. Learn how people first connect with a brand, what they need to choose you instead of your competitor, and what it takes to get the sale. Practical and insightful episode!

If the way you communicate with target users is confusing, no trust is built with them and your sales will tank. You need to learn to clarify your brand messaging so it connects and you build trust. This is how to do it using a simple brand story framework.

On October 1st, Instagram launched a new account to showcase influencer content that represents what they are looking for. Some of what the account has already showcased is what you would expect, but there are some nuggets to learn from here too. Learn how you can use that info to create content for your business that Instagram will promote.

The latest Facebook information shows that they are experimenting with removing like counts from public posts. What does this mean for your business? Learn what this looks like and what this means for hacking your continued growth through the Facebook platform.

If you have no other marketing tools, you have to have these. We know there is a blizzard of options out there, and after sorting through it all, we are here to cut through it all and give you what you need to know. Rashawn and Mark share their most essential tools for connecting with and staying connected to their market.

Content that goes viral gives exposure to your brand. We all want it! But how do you find what has the potential to go viral? Let us share a very simple idea with you (you will kick yourself when you hear how simple it is that you have not thought of it).

What do you do when your business is not growing or not growing like it used to? Your problem may be in how you are communicating with your target users. Learn how to widen the conversation and effectively add benefit to them so that they become new clients.

In business, failure is not our enemy, and we can learn from others’ mistakes. From web design fails to failure to outsource, here are a few mistakes we have made (and how you can avoid the same pitfalls).

It is possible to market to your niche digitally as a nonprofit in a way that will help you grow your impact. Learn what you need to change in your messaging to connect more effectively. And get practical tips to capturing stories that will help others want to rally to your cause.

In July, some users began to find that likes no longer showed up in their feed on Instagram. What does this mean for the future of the platform and the future of your business? Let’s talk about it.