Bits, Bytes and Business

Defactor is a game changing platform built on the blockchain that is looking to bridge the gap between traditional finance and the exciting DeFi space

The team at defactor are industry veterans of FinTech, Logistics and Supply Chains and have come together to build a business that will give asset originators the ability to access the liquidity that is available on the blockchain and will give investors real world, tangible assets to invest in

In this podcast we explain what Defactor is and how we will be bringing a new platform to the blockchain space

In this week's 5 questions, I'm talking with Terry Bower and Gareth Dimelow from Inside Stories: https://insidestories.guru/

Content is dead - long live the story. Unlocking your Business Narrative

In this episode we talk with Michael Winter, the founder of Litebulb Media and he provides a short masterclass on digital marketing.

In this podcast you will learn the answers to the following questions:

What is SEO and what do business owners need to know about it? How can they optimize their website?

Does volume really matter when it comes to getting users engaged? Is it not more about the quality of the audience rather than the raw numbers?

What is PPC and how do I go about setting up campaigns for my business?

How do I figure out what to advertise?

There are a lot of companies out there that claim they can help with SEO / PPC but there are no industry standards. What questions should I be asking a company before I engage them?

What is your 30 day challenge and how does a business owner get started?

What are the common mistakes you're seeing founders / business owners make?

Michael is the founder of Litebulb Media, he previously worked for a large construction company but needed something more creative to do. He was going to start a lifestyle magazine but when he was asked how he was going to get people to buy it, he didn't know.

So he learnt digital marketing and never looked back....

Ash was discovered by a tennis coach whilst hitting balls against a wall in his neighbourhood, he became an average tennis player but great tennis coach

Ash has seen the highs and lows of business, he ran a successful business, scaled it but hadn't put the right foundations in place for when things went wrong. When things went badly he had to analyse what happened.

In his new book "Hitting the Wall" Ash provides a frank and honest account of the challenges he has faced and in our podcast we summarise his learning and how he has now turned things around to build a successful business coaching community that helps small businesses owners get to where they want to in life and work

In this podcast tennis coach turned business coach, Ash Taylor talks about his daily routine when answering 5 questions

Cyber crime is big business and there is a lot of money flowing to the criminals at the moment

Cyber crime pays and so it is very important that you as a business owner understand what the problems are and what you can do to tackle it and mitigate your risk of being attacked

In this podcast I talk with Mark de Rijk, a cyber security expert that has worked with a number of three letter agencies and is here to demystify the threats and what you can do to meet them

Mark is a cyber security expert that has worked with some very large organisations, here he is answering 5 questions:

What's your daily routine?

What's the best piece of advice you've ever received?

What's your favourite thing to do to relax?

What in the world annoys you?

What are you most proud of?

As a business owner we hear the term "sustainability" being used constantly but what does it mean and how can you make your business sustainable?

In this week's podcast, I talk with Alexis Eyre from Green Eyre. Alexis was making a transatlantic voyage and on that voyage saw a plastic chair floating in the ocean.

From that day forth she was determined to do something to help people and businesses achieve sustainability.

I'll be honest, when I first embarked on this podcast I was assuming that it would be onerous and burdensome for a small business owner to do the things necessary to become sustainable but Alexis gives some very simple tips to show how even small changes can make a big difference

In this preview to the to the main event, Alexis Eyre from Green Eyre answers the usual 5 questions