In this episode we dive into “Purple Cow”, by the prolific and highly respected internet marketing guru, Seth Godin. 

Purple Cow is about being REMARKABLE: you can’t paint your product or service purple after the fact, you need to be inherently purple, or you will be ignored… Those that are consistently purple in everything they do experience explosive word-of-mouth exposure that drives growth and success. 

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This episode is sponsored by Cut Through Marketing: https://www.cutthrough.marketing/

You’re running a business. But you can’t sleep at night.

You are trying to work out how to enter the market, and how to identify your ideal client; 
Wondering how to build a consistent pipeline and how to get your pricing strategy right...

And how do you build awareness that you actually exist?

Cut Through Marketing works with you to answer these crucial questions.

To find out more, check out the website cutthrough.marketing 
or call Catrina on 020 3286 8129. 

If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!

In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!

[email protected]
Twitter: @bizandcoffee

In this episode we dive into the book “The One Thing”, by Gary Keller and Jay Papasan. 

We all have so many things we want to get done, so how do you choose what to do right now? We’re all so busy… Too busy to even stop what we’re doing and ask questions about what is the best use of our precious time. The One Thing nails this down with one question: “What is the one thing I CAN do in [insert timeframe], the doing of which makes everything else easier or unnecessary?” 

Let’s dive right in…

You can find the book here: 
https://www.amazon.co.uk/One-Thing-Surprisingly-Extraordinary-bestselling/dp/1848549253/

Second-hand copies available from £2.70 in theUK... cheaper than a fancy coffee!

If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!

In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!

[email protected]
Twitter: @bizandcoffee

People often think “Agile” is a project management methodology, but it’s so much more than that. It is really a mindset, impacting thinking, leadership and entire organisations. 

In this episode we discuss Agile with Joelle Garden - a highly respected Scrum Master and an expert in Agile Transformation. 

Find Joelle here: 
https://www.linkedin.com/in/joellegarden/

And you can read more the Agile Manifesto here:
https://agilemanifesto.org/

If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!

In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!

[email protected]
Twitter: @bizandcoffee

In this episode, we dive into the transformative book 'Go for No!' to unveil the secrets to entrepreneurial success, emphasizing resilience and conquering rejection.

Whether you're an aspiring business owner or a seasoned entrepreneur, this episode explores actionable insights to fuel your growth. 'Go for No!' delves into a mindset shift, empowering individuals to embrace rejection as a stepping stone toward success. 

We discuss strategies to develop resilience that propels your entrepreneurial journey forward, even in the face of setbacks. Discover how to overcome the fear of rejection and turn it into a catalyst for growth. Explore the power of persistence, as well as techniques to reframe failure as a valuable learning experience. We unravel the pivotal role that the 'Go for No!' philosophy plays in building an unshakable mindset for entrepreneurial achievement. Gain practical tips on how to reframe rejection, leverage feedback, and cultivate a resilience that propels you closer to your business goals. 

Don't let fear hold you back; embrace the power of 'Go for No!' and unlock your full potential! "Go for No!" is by Richard Fenton and Andrea Waltz. 

If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!

In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!

[email protected]
Twitter: @bizandcoffee

In this season we’re talking about books and discussing insights relating to business and business leadership.

There is a Wonder-Drug that makes you live longer, enhances your memory and creativity, It makes you look more attractive, slimmer and lowers food cravings. It also protects you from cancer and dementia, wards off colds and flu, and lowers your risk of strokes and heart disease. On top of that, it makes you happier, less depressed, and less anxious.

Want some?

So what is it? 

The answer is: Sleep.

And in this first episode we took a look at “Why We Sleep”, by Matthew Walker. 
https://www.amazon.co.uk/Why-We-Sleep-Science-Dreams-ebook/dp/B06Y649387/

Ever wondered how the traditional 9-5 work schedule could be hindering productivity and overall well-being? Matthew Walker's fascinating book, "Why We Sleep," showcases key research on sleep, and the conclusions are life-changing. 

Throughout the episode, we discuss how human-centered design in the workplace can optimize efficiency, support creativity, and protect mental health. 
We explore the detrimental effects of poor sleep habits on businesses and the importance of sleep for consolidating learning. Learn from leaders' mistakes, like Margaret Thatcher and Ronald Reagan, and find out how you can create a work environment that promotes well-being and success. 

This insightful conversation could revolutionize the way you approach work and sleep!

We'll see you on the inside...

If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!

In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!

[email protected]
Twitter: @bizandcoffee

In this episode we chat with Mark Hide about leadership and team performance. 

Mark is a master in unleashing potential. His passion for developing high-performing teams, has established him as a go-to expert in the field. 

We touched on exploring and expeditions - he’s been scouting for decades and how to unleash teams to perform at their best. AI got a mention, and we all had a think about what we’d tell our teenage selves…

You can connect with Mark via LinkedIn: https://www.linkedin.com/in/mark-hide-improving-team-performance/

And find out more about his work here: https://www.teamlytica.com/

If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!

In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!

[email protected]
Twitter: @bizandcoffee

A quick note before we start: We had some sound quality problems with this episode due to broadband issues and Ayo joining the session all the way from Nigeria! But fear not - technology did its magic and it all came out OK.

Michelle Eshkeri fell into copywriting almost by accident. In this episode we chat with Michelle about her journey from accounting to copywriting. We also explored how she remains focused and how to create good copy using PAST-A (that’s an acronym, not a carbohydrate 🙂!)

She mentioned a couple of books: “Company of One” (Paul Jarvis), and “The Science of Storytelling” (Will Storr).   

You can find Michelle here: https://www.linkedin.com/in/michelleeshkeri/

And her website is https://www.letmewrite.co.uk/

If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!

In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!

[email protected]
Twitter: @bizandcoffee

Welcome back for part 2 of our amazing conversation with David Barnard. 

This conversation was in 2 parts, so if you’ve not yet heard part 1, jump back into your pod-feed and listen to that first. 

In part 2 we talked about leading change, empathic leadership and how to start living a better life at work. David’s long experience and deep insights are most illuminating. 

David is founder of Pracsys (https://pracsys.uk/) and you can find him on LinkedIn here: https://www.linkedin.com/in/david-barnard-atpracsys/ 

He also responds to emails: [email protected]

If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!

In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!

[email protected]
Twitter: @bizandcoffee

In this episode we met with David Barnard - Sloan Fellow, leadership consultant and coach, and, though he might not admit it, an extraordinary philosopher.

We had a deeply fascinating conversation that is very hard to describe…

We talked about music, choral singing, making our meetings better, why leaving your email until 3pm might be genius (it is!) and more, but listen carefully for your own insights: we assure you, it will be highly rewarding!

David is founder of Pracsys https://pracsys.uk/
...and you can find him on LinkedIn here: https://www.linkedin.com/in/david-barnard-atpracsys/ 

He also responds to emails: [email protected]

If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!

In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!

[email protected]
Twitter: @bizandcoffee

In this episode we meet Catrina Clulow - a vastly experienced marketing expert with a straight-talking, no-nonsense approach that is so refreshing in today's jargon-filled, super-hyped, everything’s digital innit?! world. She had so much wisdom to share, and we learned the funny story of how Anita Roddick’s The Body Shop got its name… We also talked a bit about the rise of AI and ChatGPT, and she gives some great tips of where to learn more about REAL marketing.

Find our more about Catrina through her website:

https://www.cutthrough.marketing/

And you can connect and reach out to her via LinkedIn: https://www.linkedin.com/in/catrinaclulow/  

If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!

In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!

[email protected]
Twitter: @bizandcoffee