Biz Besteez

Black Friday is one of the busiest days of the year. Not certain how this year will be with EVERYthing we have going on in the world. Most folks wait until the last minute to prepare for Black Friday, however in reality your Black Friday campaign should be thought of and assets created before Halloween.

Black Friday Campaign Tips
Don’t wait until the last minute
Do your financials to understand
How much do you want/ need to make (how many units do I need to sell to get X$’s)
How much of a discount can you afford
Understand your promotions
Single discount
Bundle promotion (buy x get x)
Purchase inventory to prepare for your sale (based on what your financial goal)
What’s the best way to market your offerings
Social Ads
Holiday Lookbook/ ideas
Pop Up Events
SMS/ Email Campaign
Create assets
Photos of product
Images of how to wear the party outfit

If you're establishing a new product or service, it's essential to develop a launch plan to increase awareness and drive engagement to the brand successfully. A launch plan is an opportunity to build anticipation with your audience about a collection of things you're excited to share, which you can execute through a creative campaign. As you create your launch plan, you want to make sure that you establish goals and determine what success will look like for your business. In this episode, we discuss strategies to include in a launch plan and key things to consider when organizing your ideas

As an e-Commerce business owner, it's essential to have good quality photos that capture your brand and promote your product or service. This episode talks about the importance of great photography and how it can help your business generate sales. Whether you decide to hire a professional photographer or use your savvy smartphone to take your own photos, make sure you have a vision for your photoshoot (product or fashion) and a strategic plan on how you'll use these images. Learn tips from professional photographer Walter Johnson Jr. (@wjjphotos), so that you can start taking photos like a pro!

As a solo-preneur you’re driven and motivated, but do we know how to find a mentor that will push us to the next level?  In this episode, your Biz Besteez (business besties) give you advice on finding the right mentor and help you define your role in a mentorship.  If you’re looking to find like-minded eCommerce mentors, join our Biz Besteez Podcast community at BizBesteez.com

Are you ready to start a business and reach your monthly revenue goals? In business, there's no such thing as a magic 8 ball. You won't wake up to a $100K+ business without having a plan. In this episode, your business besties give you a blueprint to develop your own magic 8 ball.

If you’re looking for an effective social media strategy to create customers for life, then listen as your business besties provide you with the tips and tools needed to start your social media strategy on a budget.

How do you start and scale an e-commerce business? In this episode, we chat with virtual CFO Kendra James-Anderson (@thefinancefemme) about setting your business up for financial success. The conversation went from the Oprah Effect to the hype of the Shopify monthly revenue screenshot (revenue vs profit). Kendra educated us on the right time to hire a bookkeeper vs. an accountant vs. a CFO? Don’t miss this episode!

Relationships are important in your personal life and your business. By developing strong business relationships, you can transform your business into a powerhouse. Your business besties give you tips on how to build strong business relationships to help you grow and scale your business.

In this episode, your Biz Besteez discuss how to balance being a serial entrepreneur with @erinondemand. Erin is a graduate of Howard University that has taken her love for digital marketing and launched a platform for entrepreneurs to scale and grow. Listen for branding tips and much more. Find Erin on IG: @erinondemand and her popular YouTube Channel: http://youtube.com/erinondemand

Sitting on an idea and ready to launch? In this episode, your business besties give you tips to start your business in less than 24 hours. We discuss the in’s and out’s of starting your business while equipping you with (1) a 30-60-90 day review (2) a list of goals to grow and scale and (3) provide resources so you can stop thinking and start doing.