Biz Besteez

You have a great business idea, but you don’t have the funds to launch it today. In this episode, your business besties provide a 6 point checklist to get your business idea off the ground and a few resources to fund your startup.

Developing your Brand DNA is critical to launching your product or service and will help you move toward executing your long-term strategy. In this episode, Lavida and Karen interview Sederrick Raphiel, founder of The Design Factory and he shares how a brand DNA will help you stand out in a vertical space and how to scale your business with the least amount of resistance.

Understanding who you’re selling to is one of the single most important things to do in an e-commerce space. Having a good idea of who your Customer Avatar is, gives you the ability to communicate effectively with the right person at the right time with the right message. In this episode, we discuss why you need an avatar and how to create your Customer Avatar (note: some people may refer to it as your buyer persona). Listen as we walk you through the steps and provide tips/ tricks on how to create a Customer Avatar.

A strong brand sets you apart from your competition and helps you consistently tell your brand story. In the e-commerce space, consistency and transparency is key in growing and surviving. Developing a Brand DNA, will set the tone on and create a compelling story for your target market. This week, we will layout and discuss the 6 components of Brand DNA.

Progress happens in life when you accept that you’re not perfect and growth comes in Progress, not the Perfection. In this episode, we share how we’re changing our perception with three (3) simple steps and challenge each other to step outside of our comfort zones.

Entrepreneurship has its rewards (freedom, sense of accomplishment), but it can also be lonely. This week, we talk about our respective challenges of being an e-commerce entrepreneur and ways we hold each other accountable, stay organized and informed.

Meet your new Biz Besteez Lavida and Karen. This episode, we discuss what’s a business bestie, why you need one, how to find one and how to effectively communicate.

The Best of Biz Besteez in 2020!