By Robbie Samuels - business growth strategy coach and book launch strategist
4.9
6363 ratings
The podcast currently has 695 episodes available.
I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.
Today's guest is a bestselling author, TEDx speaker, and international Author Success Coach who specializes in helping coaches, trainers, speakers, and experts build profitable author funnels through their books.
She founded a global publishing agency dedicated to guiding overwhelmed yet purpose-driven authors on their transformative journey of self-discovery through the publishing process. Focusing on business and self-help books, she offers a full range of services to ensure that every author receives customized support tailored to their unique needs. Having assisted over 500 clients from 35 countries, she is committed to promoting diversity and inclusion within her team and clientele.
Through her agency, she empowers aspiring authors to position themselves as trusted experts in their fields—even if writing isn’t their strongest skill. Her programs include everything from book writing and editing to cover design and marketing strategies.
Please join me in welcoming Jyotsna Ramachandran.
In this episode, we discuss:
📚 Strategic Launch: Jyotsna's effective methods for book launches, including gathering a large team of at least 100 people, mainly fellow authors, to boost book visibility and reviews.
🤝 Personal Connections: The importance of cultivating personal relationships for book reviews. Jyotsna even offers a guided video tutorial to help friends and colleagues leave reviews on Amazon.
🚀 Mindset Blocks: Addressing common hesitations authors face about marketing their books and how a thorough launch process can bolster long-term success beyond just hitting bestseller status.
🎯 Business Alignment: How aligning a book's content with business goals can sustain marketing efforts and drive continued engagement and expertise recognition.
Listen in to discover why Jyotsna’s approach to book publishing is a game-changer for authors seeking to maximize their impact and success! 🌟
Links for Jyotsna Ramachandran
Books mentioned in this episode:
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Robbie’s Resources
Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Every author knows that navigating the journey of writing, publishing, and marketing your first business book comes with many uncertainties. Just getting a book from your mind into a purchasable format is a significant achievement to be proud of.
However, publishing is just the beginning. That’s why we’re back with another insightful author panel. Join us for a candid discussion about the challenges and triumphs of being a business author.
These authors were part of one of my Kindle Cross-Promotion campaigns, where we offered over 75 business books at 99 cents each. Our collaborative efforts helped most books reach the Top 10 in their categories, with 30% achieving #1 Best Seller status.
Today’s panel will explore the authentic experience of being a business author and provide valuable tips for easing the journey. We’ll learn from one another and discover how a supportive author community can make all the difference.
Before we dive into this panel, here is a quick word from our sponsor.
Let’s hear from our fantastic panelists and gain valuable insights into writing, publishing, and marketing your business book.
Annie P. Ruggles, author of “The Coach Who Would Not Sell: A Strategy Novella & Companion Guide,” is an internationally recognized marketing and sales fixer for overdelivering entrepreneurs.
Dr. Chris Johnson wrote “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future,” and designs and delivers learning programs and coaching to enhance focus, build resilience, boost energy, and improve listening skills.
Nicole Fende wrote “How to be a Finance Rock Star: The Small Business Owner's Ticket to Multi-Platinum Profits.” She helps coaches, healers, and consultants grow profits and tame the numbers beast.
Please join me in welcoming Annie, Chris, and Nicole.
📚 Book Reviews and Ratings: Annie stresses the importance of book reviews, especially with the surge in self-publishing. Nicole shares her success with targeted review strategies, while Chris highlights the potential impact of a single negative rating.
📚 Review Acquisition Strategies: My "Wake Up Your Network" strategy is discussed, focusing on drawing in prospective readers and referral partners leading up to book promotions.
📚 Challenges in Book Creation: Our guests share their experiences with common author challenges like content organization, marketing, and extensive editing processes.
📚 Marketing and Impact: Real-life stories about the value of leveraging speaking engagements & podcast appearances for enhanced book visibility.
Links for Annie P. Ruggles
Links for Chris Johnson
Links for Nicole Fende
Robbie’s Resources
Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
It may feel like a marathon when you write a book, but a marathoner can rest when they cross the finish line. When a business author reaches the publication date, they can’t rest. They now have to shift from writing to marketing their business book because publishing was not the goal.
A step often skipped is the book launch, which overlaps the end of the writing phase and the start of the marketing phase. I love this part. I coach entrepreneurs to build a launch team of likely prospects and referral partners, get 50+ Amazon reviews, and create a pipeline for the author’s offers.
Don’t jump from writing your book to paying for PR services before your book looks like a success on Amazon. Reviews are social proof, and conversations with prospects lead to new revenue opportunities.
Reach out to schedule a complimentary book launch brainstorming session. Complete the form at www.robbiesamuels.com/booklaunchsupport to get started.
And now, it’s my pleasure to introduce our panel of authors, who will join me in a moment for a frank conversation about the ups and downs of the author journey.
Biba Pédron wrote “M.D.R: The Winning Formula for a Successful Life: Luck does not exist; You create it.” This book will show you—and even prove to you—that anything is indeed possible, even your wildest dreams. Nothing is impossible.
Brenda Reynolds wrote “TBD—To Be Determined: Leading with Clarity and Confidence in Uncertain Times” where she shares information, strategies, and real-life examples that will grow your confidence and hone your leadership skills.
Julia Freer Goldstein wrote “Beyond the Green Team: Aligning Internal and External Communication to Advance Corporate Sustainability.” A key message is that the way you communicate sustainability—first within your company and then with customers, investors, and other stakeholders—is the essential foundation of any successful green initiative.
Let’s give a warm welcome to our panelists, Biba, Brenda, and Julia.
Listen in to discover why this episode is essential for anyone looking to boost their book's success and integrate it into their broader business strategy!
Links for Biba Pedron
Links for Brenda Reynolds
Links for Julia Freer Goldstein
Robbie’s Resources
Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.
Before we dive in, here’s a quick word from our sponsor.
Today's guest is a publishing consultant specializing in helping authors of all types, from children's picture books to self-help and business books, achieve their publishing goals. As the founder of The Writer's Ally, she leads a skilled team with deep industry experience, including backgrounds with literary agents and traditional publishers.
With over 20 years in the publishing industry, she leverages her extensive knowledge to guide authors through writing, publishing, and marketing high-quality books. Her services range from concept development and editing to book design and marketing, all delivered with a personal touch.
She works closely with purpose-driven experts, helping them establish themselves as credible voices. Her unique approach boosts authors' visibility and opens doors to new opportunities, creating books that are valuable to readers and also increase the authors' bottom lines.
Please join me in welcoming Ally Machate.
Join us as Ally Machate shares her journey from a book-loving child to a successful publishing consultant, highlighting the importance of strategic planning and authenticity in book publishing.
In this episode, we discuss:
Her diverse career covers commercial fiction, non-fiction, and memoirs, leading to her freelance editing and ghostwriting roles, and eventually managing a team at The Writer’s Ally.
Her preference for meeting authors early, providing services like outlining, developmental editing, and preparing submission packages for agents and independent publishing.
She emphasizes the need to see books as tools within a broader business strategy, and her passion for education and connectivity shines through her services and speaking engagements.
Listen in to discover why Ally Machate’s insights are invaluable for authors navigating the complex publishing landscape with a strategic and authentic approach! 🎧
Links
Books mentioned in this episode:
Other Resources
Robbie’s Resources
Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Writing a book can often feel like a solitary endeavor, but it doesn’t have to be. Building a network of fellow writers and authors can be the key to reaching your goals.
Connect with experts who can guide you through the intricacies of writing, editing, publishing, and marketing your business book. Remember, publishing is just the beginning; marketing is where the real work starts.
I’ve developed resources to help you find your author community. The Biz Book Publishing Hub offers access to over 50 Hub Partners dedicated to assisting entrepreneurs in succeeding as authors. Visit www.BizBookPublishingHub.com to explore these resources, join free virtual networking events, and listen to the Biz Book Publishing Hub Podcast, featuring interviews and author panels on the ROI of publishing a business book.
Two authors will join us today to share their experiences and insights into the world of business books. Let’s give a warm welcome to our panelists!
Lisa Braithwaite wrote “Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection,” which offers practical advice for overcoming perfectionism and connecting more authentically with audiences. It provides actionable strategies for improving presentations and communication by embracing imperfection and focusing on genuine engagement.
Sue Wilhite wrote “Tech Tips for the Tech-Timid” offering clear and practical advice for those overwhelmed by technology, aiming to boost confidence and proficiency with everyday tech tools.
Please join me in welcoming Lisa and Sue.
In this episode, we discuss:
📖 Lisa and Sue highlight how they use their books as tools to build credibility and enhance client engagement by offering bonus content and integrating their books with their business services.
📖 Sue shares how her book, "Tech Tips for the Tech Timid," which helps tech-averse entrepreneurs boost their confidence and proficiency, includes QR codes and extra resources, turning her book into an effective lead magnet.
📖 Lisa provides insights on authentic presentations, discussing her book, "Presenting for Insights for Speakers on Ditching Perfection and Creating Connection," aimed at helping leaders create engaging and genuine connections with their audiences.
📖 Both guests challenge the conventional metrics of bestseller status, emphasizing the importance of genuine impact, reader reviews, and sustained engagement over manipulating sales figures.
Links for Lisa Braithwaite
Links for Sue Wilhite
Books mentioned in this episode:
Other Resources
Robbie’s Resources
Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Think writing a book will make you rich overnight? Think again. The path from penning a manuscript to becoming a successful author is filled with challenges and surprises (some fantastic and some not so much). Join us today as we explore the realities of being a business author.
I met these talented authors through a Kindle Cross-Promotion campaign I organized with dozens of discounted business books for as low as 99 cents. Are you a business author? Sign up for a future campaign at www.BizKindlePromo.com.
Today’s discussion will delve into the experience of being a business author and the benefits of publishing a business book. Let's hear from our amazing panelists and get their insights!
With me today are three authors:
Morag Barrett wrote “You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!),” which has received ten awards, including the 2023 Literary Titan Book Award.
Rhodes Perry wrote “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization,” which offers practical strategies and tools for creating a more inclusive and supportive workplace. It emphasizes the importance of fostering a sense of belonging and provides actionable steps for organizations to implement inclusive practices.
Stacey Larsen wrote “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader.” This book offers a transformative approach to leadership. Drawing parallels between leadership and dancing, it guides leaders to find their unique rhythm, reducing burnout and fostering authenticity in their leadership style.
Please join me in welcoming Morag, Rhodes, and Stacey.
In this episode, we discuss:
📝 Importance of Reviews: Book reviews are not just validation; they're an author's "love language" and a powerful marketing tool.
Stacey shared her successful email campaign, interactive sessions, and the close ratio of star ratings to written reviews on Amazon.
Robbie shared how he worked with Stacey to collect pre-publication reviews from her launch team, including an email nurture campaign and step-by-step guidance for posting reviews on Amazon.
Rhodes emphasized the importance of knowing the purpose and audience for your book. His approach to integrating books with broader business goals is pure genius!
Morag's book advisory board and early copy strategy highlight the importance of a structured, collaborative approach to book launches.
Links for Morag Barett
Links for Rhodes Perry
Links for Stacey Larsen
Robbie’s Resources
Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.
Today’s guest is a powerhouse in publishing and marketing, known for her ability to transform ideas into best-selling books and compelling brand stories. A writer whose stories emanate from market research, she’s “part word nerd and part data junkie.” With decades of experience as a professional writer, market researcher, marketing strategist, higher-education expert, book author, keynote speaker, executive coach, and owner of a collaborative publishing company, she brings a unique blend of expertise to every project she undertakes.
She is a trusted guide who works with authors of business books, memoirs, and creative nonfiction, helping those authors navigate the complexities of writing and publishing with integrity and insight. Her passion for storytelling extends “beyond books” to all forms of marketing and communications; she works with world-class organizations to craft memorable brand narratives that resonate with customers and drive results to the bottom line. As the President and Founder of Silver Tree Communications, she gathers and leverages data-driven insights to help businesses achieve profitable growth and stay ahead of market trends.
A prolific author, she has written three successful books — the first, a poetry collection emanating from her early career as a college English professor; the second, entitled "Think Like a Marketer," which debuted in the top 1% of all business marketing books on Amazon; and the third, entitled “Commencement,” which has positioned her as one of the most sought-after experts on the future of higher education. Her work has been featured in prestigious outlets like Forbes, NPR, CBS, NBC, Business Insider, the Chronicle of Higher Education, CEO World magazine, and Harvard Business Review. She recently spoke at SXSW EDU, one of the most prestigious speaking venues in the world.
Her dedication to clients is unwavering. She helps produce high-quality books and empowers others to confidently share their stories and insights with the world. Today, she is here to share some wisdom on the intricacies of publishing and how to leverage marketing strategies for long-term success.
Please join me in welcoming Kate Colbert.
In this episode, we discuss:
💼 Expert Insights: She shares success stories of authors who gained speaking opportunities and business inquiries post-publication, using strategic marketing techniques.
🛡️ Avoiding Pitfalls: Kate warns against predatory publishing practices and emphasizes working with reputable partners to ensure a successful and stress-free publishing journey.
📈 Broad Distribution: Emphasizing bulk sales and accessibility, Kate and Robbie discuss distributing books beyond Amazon to platforms like Apple Books, Nook, Kobo, etc.
Listen in to understand how strategic marketing, proper distribution, and speaking opportunities can elevate your authorship journey! 🌟📚🌐
Links
Other Resources
Robbie’s Resources
Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Writing a book can be a lonely experience, but it doesn’t have to be! Surrounding yourself with fellow writers & authors could be what helps you get to the finish line.
Connect with experts who can help you navigate the complexities of writing, editing, publishing, & marketing your business book - & you will realize that publishing is NOT the finish line. It’s the latest you should start marketing your business book.
I’ve created resources to help you find your author community & meet these experts. The Biz Book Publishing Hub has over 50 Hub Partners ready to help entrepreneurs become successful authors.
This free resource is available at www.BizBookPublishingHub.com, which is also where you’ll find out about the free Hub Community virtual networking events I host throughout the year and the Biz Book Publishing Hub Podcast, which features interviews with Hub Partners and author panels discussing the ROI of publishing a business book.
With me today are three authors:
Helene Cahen is the author of “Fire Up Innovation: Sparking and Sustaining Innovation Teams.” She’s also a publisher and one of the Biz Book Publishing Hub's Founding Partners. She’s an innovation expert passionate about helping others unlock their creative potential and tackle team challenges.
Kate Colbert, author of “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business,” is an acclaimed marketing expert who provides actionable insights, showing how adopting a marketing mindset can transform any business by enhancing customer connections and driving profitable growth.
Sandra Long, author of “LinkedIn for Personal Branding: The Ultimate Guide” and co-author of “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients.” She is a LinkedIn expert and a LinkedIn Top Voice specializing in LinkedIn education and thought leadership.
Please join me in welcoming Helene, Kate, and Sandra.
In this episode, we discuss:
Links for Helene Cahen
Links for Kate Colbert
Links for Sandra Long
Robbie’s Resources
Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
As any author will tell you, there are so many unknowns when writing, publishing, and marketing your first business book. You should be very proud if you manage to get a book out of your head and into a format that can be purchased.
Simply publishing is not really the goal though, right? That’s why I’m back with another author panel. Stay tuned for a frank conversation about the highs and lows of being a business author.
All of these authors participated in one of my Kindle Cross-Promotion campaigns, during which business books are lowered to 99 cents. We all worked together to spread the word. Many books made it to the Top 10 in their categories, and 30% even hit #1 Best Seller.
Today’s panel will dive into what it’s really like to be a business author and share some tips on how to make the journey easier. We’re here to learn from each other and find out how being part of a supportive author community can help.
So, let’s hear from our amazing panelists and get some great insights into writing, publishing, and marketing your business book.
Janice Litvin wrote “Banish Burnout Toolkit,” which offers practical strategies and tools for overcoming burnout and regaining balance in one's life.
Michele Molitor co-wrote “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better,” which guides readers to celebrate their unique flaws and build self-esteem through self-acceptance.
Yvonne Heimann wrote “Mastering the Basics of ClickUp: Get Up and Running in No Time” which offers a practical guide to using ClickUp for better time management and project organization.
Please join me in welcoming Janice, Michele, and Yvonne.
In this episode, we discuss:
🔍 The Power of Reviews: Discover how reviews from potential prospects and referral partners can significantly boost your business growth, going beyond just friends and family feedback.
📣 Effective Review Strategy: Learn the importance of strategically soliciting professional endorsements and providing specific prompts for reviewers to elevate the quality and impact of your book reviews.
🎤 Marketing & Engagement: Uncover different marketing techniques such as leveraging speaking engagements, planning a book relaunch, and aligning promotional campaigns with key events like Black Friday or Amazon Prime Day.
Listen in to discover why this episode is an absolute must for anyone looking to use their business book as a tool for growth, visibility, and making meaningful connections!
Links for Janice Litvin
Links for Michele Molitor
Links for Yvonne Heimann
Robbie’s Resources
Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m pleased to be interviewing one of our Biz Book Publishing Hub Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.
Today’s guest embodies the role of a trusted advisor for creatives, entrepreneurs, and businesses alike. A strategic thinker who understands the power of relationships, she approaches each client holistically, recognizing that they are more than just their legal challenges. Her mission is to help individuals and companies protect their ideas, grow their brands, and, most importantly, thrive.
With a passion for the arts and entertainment industry, she not only navigates the complexities of copyright and trademark law but also guides startups and businesses in expanding their ventures. Known for her ability to creatively solve problems, today’s guest brings a wealth of experience across multiple fields, including intellectual property and business law, always working to empower her clients to make smart, informed decisions.
A frequent lecturer, author, and industry leader, she has earned numerous accolades for her expertise. Her work is centered on making sure clients are protected, well-positioned, and able to confidently move forward in their careers and creative endeavors. Today’s guest is here to share her insights on the intersection of law, business, and creativity, and how to approach legal matters with a focus on long-term success and genuine collaboration.
Please join me in welcoming Elissa Hecker.
In this episode, we cover:
Elissa explains why copyright registration is crucial for protecting your work. Discover how it empowers authors to sue for damages and enforce rights in federal court.
Explore the differences between U.S. and European copyright laws, focusing on the contrast between economic rights and moral rights.
Learn about the importance of non-disclosure agreements in protecting your ideas during collaborations and partnerships, along with practical advice on legal protections.
Understand the financial dynamics of hybrid publishing, including various publishing services, and the importance of scrutinizing publisher agreements.
Why listen?
✨ Understand your rights and protections as an author, from copyright registration to international law nuances.
✨ Gain practical advice on navigating collaborative projects safely.
✨ Learn the financial and contractual intricacies of hybrid publishing, ensuring you make informed decisions.
✨ Discover the importance of building supportive relationships within the publishing industry to achieve long-term success.
Take advantage of this insightful conversation that ensures your journey as an author is protected and informed!
Links
Robbie’s Resources
Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The podcast currently has 695 episodes available.