Biz Builder Spotlight

In this episode of Biz Builder Spotlight, we sit down with Bethany Jeanfreau, a fractional CMO with a unique background in entrepreneurship, marketing, and global business. From running her family's custom retro viewer manufacturing company to launching a fitness coaching business in Shanghai, Bethany shares her journey of innovation, leadership, and strategic growth.

We dive into:
✅ How she built a marketing department from scratch and fueled record-breaking growth.
✅ The challenges of launching a fractional CMO practice and building a client pipeline.
✅ Her experiences in international business, from Shanghai to Lisbon.
✅ Why LinkedIn has become her #1 lead generation tool.
✅ The power of AI in content creation and marketing.

Bethany also gives insights into the CMOx Accelerator and why she recommends accelerators for entrepreneurs looking to scale faster.

🎧 Tune in for an inspiring conversation on marketing and entrepreneurship!

📌 Connect with Bethany: www.redrhinoexec.com
📌 Follow us for more interviews with business leaders and marketing innovators.

In this episode of Biz Builder Spotlight, I sit down with Felicia McCoy, the energetic leader behind BG Promotions. With 25 years in marketing, Felicia has mastered the art of scaling businesses—both her own and those of her clients.

From knocking on doors to running high-performing digital ad campaigns, she shares how she’s helping startups and established brands alike with content creation, video marketing, and promotion.

We dive into:

• How she built a thriving agency by focusing on relationships and hands-on marketing
• The biggest mistakes business owners make when starting out (and how to fix them)
• The challenge of finding the right clients and scaling the right way
• Why she’s passionate about teaching and empowering future entrepreneurs

Whether you’re an aspiring entrepreneur or a business owner looking to level up, this episode is packed with insights and energy you won’t want to miss. Tune in now and get ready to be inspired!

In this episode of Biz Builder Spotlight, we sit down with Karen Steele, a seasoned marketing executive with a deep background in tech, SaaS, and data-driven marketing. Karen shares her journey from working with major tech brands like Apple and Marketo to branching out into new industries like retail and restaurants.

We discuss:

• Why the tech landscape is shifting and how companies are consolidating their software solutions
• How retailers and restaurants can leverage data and location insights to drive foot traffic
• The role of AI in marketing—hype vs. reality, and how to use it effectively
• The power of community in building brand loyalty and driving sales

• Karen’s marketing consultancy, Steele Alloy, and the types of businesses she’s looking to partner with

If you're interested in marketing strategy, revenue growth, and industry shifts, this episode is packed with insights you won’t want to miss!

To connect with Karen Steele, visit Steele Alloy at SteeleAlloy.com

Tune in now and discover the marketing strategies that work across industries!

Tycho explains how he helps busy professionals plow through mental obstacles, guiding them to hit and maintain their physical fitness goals. He calls it driving people to reach their potential and most people give up or fail with their weight loss and fitness aspirations because they don't have the mental pieces in place.

So he starts with a mind-body assessment and then each workout is preceded by 30 minutes of mind work and then one hour of exercise. Nutrition also plays a key part. He wraps up with success stories of past clients who have worked with him.

You can reach Tycho through his website icgainz.com for a personal trainer in Nashville Tennessee.

Robert explains, as an established roofing contractor, Legacy Exterior's core values are honesty, integrity, and education. And those are their primary focus in every single dealing they have with every single customer.

In Robert's words, "We carry that with us. It's a lifestyle for us. There's no need for us to go in and high bid jobs because we had a bad month last month, or anything like that. We just do our best. Try to do our best to use those core values to take care of our customers."

"We actually have a rule at legacy exteriors for our sales guys that before they get off of a roof after an inspection, they have to stop themselves and ask themselves what's in this customer's best interest on this given day, because one size doesn't fit all necessarily when it comes to providing a solution."

You can learn more about Legacy Exteriors on their website legacyexteriorstn.com