Melih Oztalay, founder and CEO of Smart Finds Marketing, talks about navigating disruption in marketing technology and tactics for success in B2B marketing. With nearly four decades of experience, Melih shares battle-tested strategies — from guiding companies through Google algorithm shocks to deploying AI-powered orchestrated funnels.

He unpacks powerful case studies, including how his team drove 600k new site visitors in 3 months using geo-distributed freelancers and organic social content. Plus, discover how SEO is being affected by Generative Engine Optimization (GEO), and why younger generations are reshaping the B2B buyer’s journey.

Whether you're a CMO, business owner, or consultant, this episode is packed with fresh marketing insights on adapting, evolving, and staying relevant in the fast-paced world of today.

Seasoned marketing executive Chris McNulty, formerly of Microsoft and Dell, walks us through how his new consulting venture, Synozur Alliance, leads strategic transformation at companies doing $50 to $500 million in revenue, especially those at zero growth or those going through massive growth. Gain fascinating insights on how leadership, structure, and culture must evolve to effect change.

Then get a current viewpoint on AI implementation, including the 3 trends in AI impacting implementation in 2025, namely: organizations paying more attention to data security, Omni AI, and managing variability in people's interaction with AI.

Plus, Chris talks about his upcoming conference keynotes, including a workshop on information architecture for AI and another on using AI and using intelligent document processing.

This episode is packed with real-world examples and sharp takeaways—don’t miss it!

Join us as we dive into a fascinating conversation with Sam Pepin, CEO and co-founder of CoreCentrica, a marketing agency, as he shares his thoughts on marketing, diplomacy, commodities trading and AI innovation. Sam discusses his "Meaningful Marketing" framework, a methodology blending neuroscience with data analytics to better understand consumer motivations. Discover how he's facilitating ingestion of big data through AI innovation, with application in industries like fintech and beyond.

Outside of business, Sam's passion extends into global diplomacy, connecting organizations worldwide to foster peace and understanding amidst societal division. He shares personal insights on peak performance, balancing multiple businesses, and the vital role happiness plays in achieving success.

This episode is packed with wisdom for entrepreneurs, marketers, tech enthusiasts, and anyone inspired by bold ideas and meaningful change.

In today's episode we talk with Melanie Lobue, fractional Chief Marketing Officer and founder of Voyager Communications, about the tactical use of direct mail, using AI effectively in marketing, and the secrets behind impactful B2B campaigns.

Melanie shares how she transitioned from high school English teacher to top-performing marketing executive, leveraging storytelling, clear KPIs, and strategic execution to deliver measurable results for high-growth tech and financial companies.

Listen in to discover Melanie’s proven approach for creating targeted account-based marketing (ABM) campaigns, tips for refining brand messaging, and actionable advice on setting your business up for sustainable growth.

Perfect for entrepreneurs, marketing leaders, and anyone looking to elevate their business through smart, scalable marketing.

Today we sit down with Ron Gerber, founder and CEO of Angelbeat, a well-known organizer of technology-focused hybrid live events with keynotes by such companies as AWS, Microsoft, and Google. Ron shares his expert insights on the rapidly evolving landscape of artificial intelligence, covering issues such as vendor lock-in risks, ROI after investing in AI, and the societal implications of deep fakes and misinformation.

Tune in as Ron discusses the practical challenges businesses face adopting AI, how companies are successfully integrating AI, and actionable strategies for thriving amid technological disruption. Ideal for tech leaders, business strategists, and anyone seeking clarity on managing AI in their business.

In this episode of Biz Builder Spotlight, we sit down with Oliver JP Osborne, Director of Marketing at Fallsview Group, the premier hospitality and tourism brand in the Niagara Falls area. Oliver shares valuable insights into his strategic approach to managing a diverse portfolio of luxury hotels, renowned restaurants, and event spaces.

Tune in as Oliver explains why businesses often misinterpret ROI and reveals smart ways of measuring marketing success. Discover his fresh perspective on brand positioning, leveraging market intelligence, and creating irresistible customer experiences without diluting value through discounts. He also highlights the unique challenges and opportunities in attracting international guests to a globally recognized destination like Niagara Falls.

Whether you're interested in hospitality marketing, customer experience innovation, or strategic growth, this conversation offers practical wisdom and actionable advice from a seasoned industry leader.

Connect with Oliver JP Osborne on LinkedIn to continue the conversation and explore career opportunities with Fallsview Group.

Don't miss this insightful and motivating discussion!

In this episode of Biz Builder Spotlight, we sit down with Bethany Jeanfreau, a fractional CMO with a unique background in entrepreneurship, marketing, and global business. From running her family's custom retro viewer manufacturing company to launching a fitness coaching business in Shanghai, Bethany shares her journey of innovation, leadership, and strategic growth.

We dive into:
✅ How she built a marketing department from scratch and fueled record-breaking growth.
✅ The challenges of launching a fractional CMO practice and building a client pipeline.
✅ Her experiences in international business, from Shanghai to Lisbon.
✅ Why LinkedIn has become her #1 lead generation tool.
✅ The power of AI in content creation and marketing.

Bethany also gives insights into the CMOx Accelerator and why she recommends accelerators for entrepreneurs looking to scale faster.

🎧 Tune in for an inspiring conversation on marketing and entrepreneurship!

📌 Connect with Bethany: www.redrhinoexec.com
📌 Follow us for more interviews with business leaders and marketing innovators.

In this episode of Biz Builder Spotlight, I sit down with Felicia McCoy, the energetic leader behind BG Promotions. With 25 years in marketing, Felicia has mastered the art of scaling businesses—both her own and those of her clients.

From knocking on doors to running high-performing digital ad campaigns, she shares how she’s helping startups and established brands alike with content creation, video marketing, and promotion.

We dive into:

• How she built a thriving agency by focusing on relationships and hands-on marketing
• The biggest mistakes business owners make when starting out (and how to fix them)
• The challenge of finding the right clients and scaling the right way
• Why she’s passionate about teaching and empowering future entrepreneurs

Whether you’re an aspiring entrepreneur or a business owner looking to level up, this episode is packed with insights and energy you won’t want to miss. Tune in now and get ready to be inspired!

In this episode of Biz Builder Spotlight, we sit down with Karen Steele, a seasoned marketing executive with a deep background in tech, SaaS, and data-driven marketing. Karen shares her journey from working with major tech brands like Apple and Marketo to branching out into new industries like retail and restaurants.

We discuss:

• Why the tech landscape is shifting and how companies are consolidating their software solutions
• How retailers and restaurants can leverage data and location insights to drive foot traffic
• The role of AI in marketing—hype vs. reality, and how to use it effectively
• The power of community in building brand loyalty and driving sales

• Karen’s marketing consultancy, Steele Alloy, and the types of businesses she’s looking to partner with

If you're interested in marketing strategy, revenue growth, and industry shifts, this episode is packed with insights you won’t want to miss!

To connect with Karen Steele, visit Steele Alloy at SteeleAlloy.com

Tune in now and discover the marketing strategies that work across industries!

Tycho explains how he helps busy professionals plow through mental obstacles, guiding them to hit and maintain their physical fitness goals. He calls it driving people to reach their potential and most people give up or fail with their weight loss and fitness aspirations because they don't have the mental pieces in place.

So he starts with a mind-body assessment and then each workout is preceded by 30 minutes of mind work and then one hour of exercise. Nutrition also plays a key part. He wraps up with success stories of past clients who have worked with him.

You can reach Tycho through his website icgainz.com for a personal trainer in Nashville Tennessee.